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TBT Services Case Studies: Mograph

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We started with a camel and now have enough animated animals to fill a zoo (with humans too). Timbuktoons began by creating our own line of short format animations and since has produced over 60 hours of original creative content for clients all over the world. Our work has appeared in direct to DVD series, commercials, webisodes, IMAG for conferences and events, museums and mobile games. We offer pre-production and 2D animation services from concept to delivery including character design, visual development, backgrounds, layouts, limited animation, frame by frame animation, sound design and more!

TRANSCRIPT

Page 2: Motion Graphics

We started with a camel and now have enough animated animals to fill a zoo (with humans too). Timbuktoons began by creating our own line of short format animations and since has produced over 60 hours of original creative content for clients all over the world. Our work has appeared in direct to DVD series, commercials, webisodes, IMAG for conferences and events, museums and mobile games.

We offer pre-production and 2D animation services from concept to delivery including character design, visual development, backgrounds, layouts, limited animation, frame by frame animation, sound design and more!

Specialties•Digital & Traditional•Character Design•Storyboards•Game Assets•Art Direction•Backgrounds•Ketchup (no really.)

Software•Adobe Illustrator•Adobe Flash•Adobe Photoshop•Art Rage•Sketchbook Pro•Storyboard Pro•Harmony•Pen and paper

We cut our teeth on cartoons...when we got teeth.

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[atc] AutoCenter is an auto repair and transmission specialty shop with over 50 years of experience. They are a stand-out company in the industry– known for their strong work ethic, quality car care and excellent customer service.

[atc] AutoCenter

“That’s At the Center” Commercials

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[atc] AutoCenter

“That’s At the Center” Commercials

A name change and a rebrand made a creative and noticeable launch absolutely necessary for a shop with a family heritage of over 50 years. [atc] AutoCenter is an automotive service and repair shop with over 50 years of history. As part of an extensive rebrand project, [atc] commissioned Timbuktoons to produce a series of six 30 second internet commercials.

The commercial campaign entitled “That’s [atc]” served a dual purpose of establishing the new trade dress and brandmark of the company as well as reinforcing their key brand messaging. Each commercial focused on one key brand message and attribute customers could experience “at the center.”

Awards: 2011 Davey Award (Gold), 2011 Addy (Silver), 2011 Telly Award (Bronze)

Challenge•Communicate a name

change from a name almost 50 years old

•Establish the look and feel of the new touchpoints

•Appeal to new key demographics without losing their core customers

Solution•Combined limited

animation with motion graphics to save costs

•Used a unique art direction to make the commercials stand out from a cluttered industry market

•Focused on key messages of the brand instead of services and specials

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Orbie for Orphans is a non-profit organization founded by the entertainment company Oodles World to create awareness, advance the rescue of orphans worldwide and provide education about resources for adoption and foster care.

Orbie for Orphans

Project 99 Explained

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Orbie for Orphans

Project 99 Explained

Orbie for Orphans wanted to use animation to promote to donors their new curriculum project and explain why orphans and foster children are special.Orbie for Orphans contacted Timbuktoons to create a promotional video to explain their main initiative, Project 99, and motivate donors to give. Project 99 is an animated curriculum in development that is designed with the specific and unique needs of orphans worldwide.

Timbuktoons worked with Orbie for Orphans on writing the script and setting the art direction that would also be used in segments of the curriculum (plus the frame by frame animation created with Harmony).

Challenge•Adapt existing CG

character to 2D animation•Switch to a new pipeline for

frame by frame animation using Harmony

•Craft a creative storyline while including specific required content

Solution•Implement three different

pipelines for three different animation styles: limited, mograph and frame by frame animation

•Crew up for various pre-production and production elements

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Catholic Stewardship Consultants is a consulting firm that provides customized stewardship services to parishes to encourage a growing sense of community, improved offertory figures, and increased volunteerism.

Catholic Stewardship Consultants, Inc.

Stewardship Pro

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Catholic Stewardship Consultants, Inc.

Stewardship Pro

Catholic Stewardship Consultants launched a product to help parishes develop community...now they needed an explainer video to effectively communicate its benefits.

Stewardship Pro is a secure online ministry management tool that leverages social media to encourage communication and interaction through sharing comments, photos, documents and event information.

Timbuktoons was asked to create a motion graphics video that established the struggle of maintaining community in a fast paced world and used basic symbols to give an overview of the benefits and services offered. The result was a quick and simple animation that explained big concepts and encouraged user sign-ups.

Challenge•Use simple symbols and

typography to explain big concepts like “community”

•Quickly inform parish leaders of the benefits and services of the product

•Communicate CSC’s key “time, talent and treasure” messaging

•Quick turnaround and low budget available

Solution•Customize existing assets

to match color and style•Used symbols that were

easily recognized and understood as services

•Crew up for various pre-production and production elements

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Make Timbuktoons your choice for keeping your project on scope, budget and time. Why use a cloud studio for your next great project? Simple...budget, talent and technology.

Get big market, network quality without paying LA, NY or ATL prices. We crew up and down depending on your project’s needs. Our talent pool is fresh and global and the tools we use make you feel like we’re right in the next room.

All of this helps us keep your project on scope, budget and time.

Partial Client List•ABC’s Extreme Makeover:

Home Edition•The Discovery Channel•The National Archives•Jellyfish Labs/Phil Vischer•Compassion International•Veterans Administration•Graebel Relocation•Willow Creek Association•Saddleback Church•Tim Hawkins•National Concrete &

Masonry Association•Department of the Interior•Department of Justice

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We’re your animation oasis in the clouds.

Contact Us(706) [email protected]

7013 Evans Town Center Blvd. Suite 102Evans GA 30809

Recent Awards•2012: Telly Award (Gold)•2011: Davey Award (Gold),

Addy (Silver), Addy (Gold), Telly Award (Bronze)

•2010 Addy (Silver), Addy (2 Gold), “Best Animation”

Get up to 30% tax credit Georgia’s Entertainment Industry Investment Act provides a tax credit for single production or on multiple projects.

These tax credits create significant cost savings for companies producing feature films, tv series, music videos and commercials, as well as interactive games and animation.

For more information:GA Production Incentives