SUCCESS OF ACTIVA

PRESENTED BY:SAPNA SENGAR

INTRODUCTION CONFIGRATION WHY ACTIVA IS BEST? ACTIVA IN PRESENT SCENARIO. COMPARISION WITH OTHERS

COMPETITORS. CURRENT MARKET CAPUTRE.

INTRODUCTIONThe Honda Activa is a motor scooter made

by Honda Motorcycle and Scooter India and Honda de México. It was launched in India in 2000. Production in Mexico began in 2004. It is a 102 cc, 7 bhp (5.2 kW) scooter. The vehicle has the option of kick- and self-start, includes the puncture-resistant "tuff-up" tyre and tube combination.

CONFIGARATION

Ride and Handling Overall, Honda Activa feels capable and powerful, and is

energetic from the moment you start it up. It’s certainly one of the best-performing bikes of this type, particularly when weaving in and out of dense city traffic. The bike’s weight, while inconvenient when storing or raising it.

Tyre Size Front and back, the bikes tyres are metal alloy wheels. Its

large wheelbases offer greater safety while riding by ensuring a better grip on road surfaces and improved stability in motion.

Shades Available in Honda Activa The Honda Activa is available in a range of eye-catching

colors, including Purple, Black, White, Grey and Red.

Honda Activa Suspension The bike’s suspension is, on the whole, well designed and

performs to a high standard on ordinary road surfaces. It includes competent shock absorbers on the front and back tyres. The front tyres have bottom link suspension with spring-loaded hydraulic dampers.

Honda Activa Brakes The brakes system of the Honda Activa is another strong

feature. The brakes feel solid and are responsive to the squeeze of your hand, showing significant improvement on the previous generation of Hondas thanks to the inclusion of a new Combi Brake System (CBS), which applies the front brake at the same time as the back brakes, resulting in greater balance and a shorter stopping distance.

Honda Activa Mileage Honda promotes the Activa as offering a mileage increase of

15%. However, when put to the test the bike’s performance places it as merely average in its class: you can expect to get roughly 45km/ltr in inner city areas, and 60km/ltr on highways.

Safety Features The Honda Activa Deluxe comes complete with a key shutter,

to help to insure it against theft. The tyres of both the Deluxe and Standard models feature tuff-up tubes, which incorporate a double layer insulated with fluid that makes the tyre significantly more resistant to punctures.

Storage Space Storage space is one of the bike’s unique selling points, with

a generous allowance that all drivers will appreciate when on the go.

Engine and Gearbox The Honda Activa is powered by a 109cc dream

mileage engine. It generates maximum power of 8 bhp at 7500 rpm and maximum torque of 8.74 nm at 5500 rpm. It boasts v-matic four-speed transmission.

Acceleration and Top Speed On this gearless scooter, the acceleration is capable

of pushing you from 0 to 60 kmph in 10.2 seconds, which is a respectable performance for this type of scooter. Even when heavily weighted down with a pillion and on-board luggage, the acceleration responds admirably.

WHY ACTIVA IS BEST

1. Downfall of Bajaj scooters lead to the rise of Honda Activa - Bajaj was the undisputed leader in Indian scooter market as all its products like Chetak and Super was a huge hit in Indian market but after the middle class boom in India during 2003-04 sales of Bajaj scooters decreased and demand for bikes and cars increased tremendously at that time Honda Active enters into Indian market with its good looks, and solid performance through which it start snatching Bajaj's marketshare. After 5-6 years of struggle Bajaj finally shutdown scooters production and market Honda Activa is declared as a new leader of Indian Scooter.

2. Honda Activa is a complete family vehicle - Unlike Bajaj's scooters which are mainly targeted to male community, Honda Activa targets the complete family so the biggest advantage of Honda Activa over other vehicles is that every member of the family can drive it without any hurdle as Activa is gearless which makes it easy to drive even for females and at the same time powerful enough to attract male community. Activa has a simple design which looks good both on males and females which makes Activa a complete family vehicle.

3. Complete value for money - Priced around Rs 50,000/- Activa is a complete value for money product as the maintenance cost of Activa is very low and also the resale value of old Activa is pretty high in compared to other vehicles which means owning cost of Activa is very low. Some people will argue that mileage of Activa is not good but according to me considering the performance of Activa a mileage figure between 40-45kmpl is quite good. 

4. Excellent built quality and ride quality of Activa - Anyone who has drive Active will tell you why they love it. Honda Activa is superb gearless scooter with excellent built quality and ride quality. Driving Activa is smooth and fun thats why Honda Activa is very popular among youngsters.

5. Brand Honda Trust and assurance - Honda is synonym with quality in automobile space thats why when Honda launched Activa in Indian markets, customers doesn't hesitate to buy it because of Brand Honda. After all these years Brand Honda has become even more stronger.

So these are the five major resons for the huge success of Honda Activa in Indian market where Bajaj Chetak was ruling for decades.

IN PRESENTHonda Activa Variants The original Honda Activa model, released back in 2001, is

no longer available for purchase. Instead, Honda’s current model comes in two variants: the Honda Activa Standard, and its premium version the Honda Activa Deluxe.

Distinctive Features of Honda Activa The bike’s front locking system includes a protective lock

shield.

Value for Money The Honda Activa is a powerful scooter with plenty of

driver-friendly features that put it ahead of the competition, making it good value for the asking price of around INR 46000 (may vary). Its viscous air filter now offers a longer interval between services than previous models, which will help to keep the bike’s running costs low.

Honda Activa vs Honda Dio vs TVS Wego vs Hero Maestro vs Suzuki Access 125

The reasons for the above options:Honda Activa - Reliability, After Sale, Good Service Network (In the city at least where else would I take my scooter !)Honda Dio - For the new scooters looks, I know it does not have the best build quality in comparison to the activa but it does look smart.TVS Wego - Has been tough competitor like Micromax vs Samsung but yet to gain a lot of groundSuzuki Access - Heard a lot about it - good at mileage bad at service, pickup, etcHero Maestro - Have not ridden it yet but just curious to know if anyone has & has any feedback

BTW weight of the bike is also a concern here as my mom also wants to ride it, not sure if she will take it up as a daily ride but count it as occasional for now.As we see its complete family scooty.