Consumer Habits & Awareness of

mGovernment & Smart cities

Arabnet Dubai –May 2016

On Device Research uses the mobile

internet to gain access to consumer

opinions at any time or place.

The company has conducted over 31 million

surveys in 92 countries, and has offices in London,

Dubai and Singapore.

Methodology + sample

• Mobile panellists answer survey in their browser

• Survey automatically optimised for their device to

offer best experience

• Rep Sample of N=1,000 in the UAE

• Profiled on age, gender, region, nationality and

income

• Conducted in May 2016

Consumer Habits

How do you pay your government bills or fines?

In person: 50% / Online or App: 35%

How do you pay your credit card / insurance / loans?In person: 53% / Online or App: 33%

How do you book a taxi?

In person: 41% / Phone: 46% / Online or App: 13%

How do you book a holiday or travel?

In person: 28% / Online or App: 51%

How do you book a doctor consultation?

Phone: 55% / Online or App: 7%

How do you buy tickets (cinema, concert, etc.)

In person: 41% / Online or App: 41%

How do you make a restaurant reservation?

Phone: 53% / Online or App: 13%

How do you order food delivery?

Phone: 57% / Online or App: 19%

62%Of people said they prefer to use digital channels to perform

these services and payment to Save Time

Other notable reasons were: Ability to book in advance & Avoiding traffic jams

38%Of people said they don’t use digital channels to perform these

services and payment as they have to be Present in Person

Other notable reasons were: Trust with credit card information & Trust with personal information

Awareness of mGovernment

What is your level of engagement with the Dubai Police App?

Not aware of it: 19% / I use it regularly: 8%

What is your level of engagement with the RTA Dubai App?

Not aware of it: 18% / I use it regularly: 12%

What is your level of engagement with the DEWA App?

Not aware of it: 22% / I use it regularly: 18%

What is your level of engagement with the Wojhati App?

Not aware of it: 44% / Aware of it but never tried it: 9%

What is your level of engagement with the RTA Smart Parking App?

What is your level of engagement with the Makani App?

Not aware of it: 26% / Aware of it but never tried it: 18%

Not aware of it: 44% / Aware of it but never tried it: 15%

What is your level of engagement with the Sallety App?

Not aware of it: 50% / Aware of it but never tried it: 13%

What is your level of engagement with the Sehhaty App?

What is your level of engagement with the Dubai Now App?

Not aware of it: 50% / Aware of it but never tried it: 13%

Not aware of it: 40% / Aware of it but never tried it: 16%

Dubai Now App

42% of Students are not aware of it

42% of Investors used it at least once

8% of Employees use it regularly

19% of Parents are aware of it but never tried it

19% of Employers use it occasionally