overview · 2020-01-03 · media kit 2018. audience the sophisticated traveller 3 media kit ... for...

MEDIA KIT 2018

Life & Leisure The Sophisticated Traveller magazine showcases the finest travel writing and photography, from home, the Asia Pacific region and the rest of the world. It is published quarterly and hosted by Australia’s most respected daily business newspaper The Australian Financial Review.

Drawing on the expertise of our award winning staff and other top travel writers, The Sophisticated Traveller delivers the range and quality of travel editorial that our readers seek, with a global scope.

The Sophisticated Traveller provides a high-end travel environment to cater to our high net worth audiences’ travel interests.

OVERVIEW

SEAT 1ASeat 1A is our opening page. It asks 8 quick questions of a celebrity or identity in terms of where they are travelling, why, and their favourite holiday haunts.

ON THE MOVELooks at new product, be it hotels or cruises, along with deals on offer. Your one glance luxury travel guide, On the Move also keeps readers updated on travel fashion, apps and guidebooks - plus any other new product relevant to a great holiday.

DESTINATIONHones in on particular destinations, tours and activities with a focus on new or iconic destinations seen through fresh eyes.

BUSINESS TRAVELLERAll the business traveller needs to know: including Tech Traveller technology updates, On the Road with Tony Davis and the Pointy End (top news from first and business class), with lounges, frequent flyer programs and wine lists among the topics we touch on each quarter.

ROOM WITH A VIEWTowards the back of the book, Room with a View profiles new hotels, penthouse suites and cruise cabins... we also often review interesting museums and the like – anything with a view!

TRAVELLERS TALETravellers Tale closes the book. A very special, heartfelt story by an experienced traveller.

REGULAR COLUMNS

LIFE & LEISURE THE SOPHISTICATED TRAVELLER MAGAZINE

THE SOPHISTICATED TRAVELLER

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AUDIENCE


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Source: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending December 2017 (Financial Review Friday or Saturday); **ABC December 2017.

AVE READERSHIP:226,500*Friday or AFR Weekend

CIRCULATION:95,111**Friday + AFR Weekend

MALE 74%*

FEMALE 26%*

AVERAGE AGE 48 yrs*

REACH OF C-SUITE 7%*

AVE HOUSEHOLD INC. $174,564*

Reader Profile*

SOPHISTICATED TRAVELLER READERS ARE 5.2X MORE LIKELY TO HAVE A PERSONAL SALARY OF OVER 120K

87% more likely to be top spenders on holidays

54% more likely to travel Business or First Class when travelling domestically or internationally

85% more likely to be top spenders when it comes to eating out

17% of readers intend to buy a luxury watch or fine jewellery in the next 12 months

SOPHISTICATED TRAVEL & LIFESTYLE*

Australian Gourmet Traveller

Weekend Australian Magazine

A SOCIAL GRADE PROFILE*

Life & Leisure (Friday / AFR Weekend)

A higher proportion of Sophisticated Traveller readers are in the A social grade relative to other publications in the competitive set.

Vogue Living

Vogue Australia

Wish36%

60%

39%

34%

33%

25%


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FEATURES THE SOPHISTICATED TRAVELLER FEATURES

AUTUMN ISSUE: CITY (HIGH)LIGHTS On sale: 16th & 17th FebruaryWhat will travel in 2018 bring? There could be no better way to kick off our readers’ travel inspiration for the year ahead than a look at key city-based experiences for 2018, including New York, Paris, London, Abu Dhabi – and Moscow, along with other key Russian cities that will host the FIFA World Cup from June.

In this issue, Fairfax Media photographer Wolter Peeters also travelled with the Australian Chamber Orchestra as the official photographer for the ACO’s first ever tour of Helsinki. That two principal members of the orchestra are Finnish means ST’s readers score a fabulous “insider’s guide” to this fascinating city.

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ISSUE 52 | AUTUMN 2017

KOKODA’SCALL

Walk the track 75 years on

PRETTY HORSESRIDE TASMANIA’S BACK COUNTRY

OCEAN SWIMSTHE NEW MARATHON

ADVENTUREISSUE

Seat 1A lands in Moscow | Business Traveller gets buff | Volcanoes before breakfast | On the road with Tony Davis

WINTER ISSUE: PHOTOGRAPHERS ON THE GOOn sale: 18th & 19th MayFor this very special edition, we travel with internationally recogntised, award winning photographers to their favourite destinations. From exotic ‘wow’ locations in Africa, Europe, Australia, South America and the United States, their spectacular photo essays and beautifully curated words will transport readers to the world’s most picturesque off-the-beaten-track places.

From the moving stories behind the photos - through to great tips on how to make your own holiday snaps really sing, this is a cracker of an issue.

Being winter, ST will of course have photographers in the world’s top ski and snow destinations – including some spectacular helisking action.

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ISSUE 53 | WINTER 2017

THE CHEF TRAVELS

“I’ll have what she’s having.”

Seat 1A Robert De Niro | Slip-sliding in Sweden | Business Traveller | Italy’s truffle snuffle

FOODISSUE

SPRING ISSUE: CRUISE & WATER On sale: 3rd & 4th AugustGiven the official Australian cruise season kicks off on September 1, we bounce into spring with our annual, much-loved cruise and water issue. During the previous 12 months, our ST writers and photographers have been busy cruising aboard the newest luxury vessels on offer in order to bring readers plenty of ideas on the best top decks at sea. ST guarantees only intelligent, in-depth coverage, be it an ocean or river cruise. Cruises include a cruise to Croatia and surrounds, plus the remote outer islands of Myanmar.

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ISSUE 54 | SPRING 2017

MAKEWAVES

Cruises for yourbucket list

CHILLOUT

DIY LUXERESORT

ANTARCTICANEVERDISAPPOINTS

LOMBOKYOURWAY

WATERISSUE

SUMMER ISSUE: GRAND JOURNEY - LAST FRONTIERSOn sale: 19th & 20th OctoberFor our final issue of 2018, we go out with a bang. As the long summer break stretches ahead, we offer the ultimate in travel reads – on glamorous “last frontier” journeys, such as Iran, Mongolia, the lesser known Greek islands and more. From private jets to expedition cruising, you’ll find plenty of travel inspo in this issue of ST for the trip of a lifetime. Even if the world has become a much smaller place!

ISSUE 55 | SUMMER 2017

Cruising the Volgafrom St Petersburgto the Kremlin

POWERTRIP

PRINCESSDIARIESWALKING

MONACO INTHE STEPSOF GRACE

BEDOUINDAYS

GLAMP IT UPIN JORDAN’SWADI RUM

GRANDJOURNEYS

ISSUE

MEDIA KIT 2018

RATES & DEADLINES

Rates include colour and effective 1 January - 31 December 2018 Rates are subject to change.

BOOKING PROCEDURE: Verbal bookings must be confirmed in writing by the advertiser. If appearance dates or material instructions need to be altered, changes must be advised by phone. Please take the contact name of Fairfax Media representative and follow through with amended confirmation in writing.

CANCELLATION PROCEDURE: Cancellations must be made verbally and confirmed in writing 6 weeks prior to publication date and 8 weeks prior for premium positions. Please note the cancellation number quoted by the Fairfax Media representative and their name. Bookings taken inside cancellation deadline are non-cancellable

THE SOPHISTICATED TRAVELLER ADVERTISING RATES & DEADLINES 2018

FREQUENCY CASUAL 4x 8x 12x 16x 20x 24x

DISCOUNT Casual 5% 10% 15% 20% 25% 30%

Full Page $19,434 $18,462 $17,491 $16,519 $15,547 $14,575 $13,604

Full Page incl GST $21,377.40 $20,308.20 $19,240.10 $18,170.90 $17,101.70 $16,032.50 $14,964.40

DPSC $35,000 $33,250 $31,500 $29,750 $28,000 $26,250 $24,500

DPSC incl GST $38,500.00 $36,575.00 $34,650.00 $32,725.00 $30,800.00 $28,875.00 $26,950.00

Junior Page $10,220 $9,709 $9,198 $8,687 $8,176 $7,665 $7,154

Junior Page incl GST $11,242 $10,679.90 $10,117.80 $9,555.70 $8,993.60 $8,431.50 $7,869.40

Half Page Vertical or Horizontal $10,220 $9,709 $9,198 $8,687 $8,176 $7,665 $7,154

Half Page Vertical or Horizontal incl GST $11,242 $10,679.90 $10,117.80 $9,555.70 $8,993.60 $8,431.50 $7,869.40

Third Page Vertical or Horizontal $5,845 $5,553 $5,260 $4,968 $4,676 $4,384 $4,091

Third Page Vertical or Horizontal incl GST $6,429.50 $6,108.30 $5,786.00 $5,464.80 $5,143.60 $4,822.40 $4,500.10

Quarter Page Vertical or Horizontal $4,384 $4,165 $3,946 $3,726 $3,507 $3,288 $3,069

Quarter Page Vertical or Horizontal incl GST $4,822.40 $4,581.50 $4,340.60 $4,098.60 $3,857.70 $3,616.80 $3,375.90

ISSUE FEATURE ISSUE DATE BOOKING DEADLINE MATERIAL DEADLINE

AUTUMN CITY (HIGH)LIGHTS Friday 16 February 2018 Friday 19 January 2018 Thursday 25 January 2018

WINTER PHOTOGRAPHERS ON THE GO Friday 18 May 2018 Friday 20 April 2018 Friday 27 April 2018

SPRING CRUISE & WATER Friday 3 August 2018 Friday 6 July 2018 Friday 13 July 2018

SUMMER GRAND JOURNEY - LAST FRONTIERS Friday 19 October 2018 Friday 21 September 2018 Friday 28 September 2018

ADVERTISING MATERIAL AND SPECIFICATIONSPlease note that Fairfax will only accept material via electronic transmission. Fairfax operates new advertising quality assurance measures for the Financial Review publications. All digital ads need to undergo Quality Assurance testing prior to being accepted for publication.

For further information please contact your Fairfax Media representative or refer to adcentre.com.au or contact the Advertising Production Unit: 1300 666 326

PREMIUM POSITIONS LOADS

1st Inside Front Cover 30%

2nd Inside Front Cover 20%

3rd Inside Front Cover 15%

Right Hand Page 15%

Front Half 20%

Front Half Right Hand Page 25%

Inside Back Cover 15%

Outside Back Cover 30%

*Junior page availability is limited. Please check with representative before booking.


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THE SOPHISTICATED TRAVELLER SALES CONTACTS

SYDNEY/MELBOURNEHEAD OF LUXURY Nerissa Corbett

Tel: (02) 9282 2096 [email protected]

JUNIOR BRAND MANAGER LUXURYTessa Maughan


BRISBANEQLD STATE DIRECTOR Jodie Bignall


ADELAIDE/NTSTATE ADVERTISING MANAGERBrad Barber

Tel: (08) 8394 5122ß[email protected]

PERTHSTATE ADVERTISING MANAGERLiz Molyneux

Tel: (08) 9220 [email protected]

CONTACTS

MEDIA KIT 2018

overview · 2020-01-03 · media kit 2018. audience the sophisticated traveller 3 media kit ... for...

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