part 1: introduction to blog instructor: mr rizal arbain email:rizal-it@unisel...
TRANSCRIPT
PART 1: INTRODUCTION TO BLOG
Instructor: Mr Rizal Arbain
Email:rizal-it@unisel
FB:Facebook/rizal.arbain
Website:www.rizalarbain.com
H/P:012-3640239
Ibnu Sina Workshop 2012 1
OBJECTIVE
To explore knowledge of blog conceptTo improve IT skillsTo implement new environment study
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WORKSHOP DISTRIBUTION
10.30am-11.15am 11.15am-12.15am 12.15am-12.30am
Theory of blog
-What is blog?-Features?-Platform?
Hands on mini project
-How to sign up blog?-How to update?
Project submission
-Submit link URL your blog.-Select the best winner
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Overview
Blogs is two Web 2.0 tools that allow users to publish content online– Blogs function as online journals
A Web site is a collection of related Web pages that are usually hosted on the same server
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The Structure of Web-based Applications
Blogs offer users a simple way to publish content to the Web without the need to know HTML
HTML uses tags to instruct a Web browser how to display a Web page– Cascading Style Sheets (CSS) is a complementary
technology that specifies fonts, colors, layout, and placement
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The Structure of Web-based Applications
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The Structure of Web-based Applications
Many Web applications use a three-tiered structure that allows users to interact with the Web site– Presentation tier deals with presentation of
information– Middle tier is responsible for processing user input
• Also called the business logic tier
– Database tier is responsible for retrieving requested information
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Understanding Blogs
Users update their blogs by entering new content using a blogging application– Collection of all bloggers (people who post to their
blogs) and their blogs is referred to as the blogosphere
– A permalink can be used to link to a specific article on a blog
– Blog members read and follow a blog
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Corporate Blogs
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Understanding Blogs
Citizen journalists share their thoughts about news and events
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News and Opinion Blogs
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Searching Frequently Updated Web Content
The World Live Web refers to the ever-changing nature of all types of information on the Web– News headlines– Frequently updated blogs– Updates on social networks– Popular terms on search engines
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Searching Frequently Updated Web Content
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Web-Based Blogging Applications
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Interacting with a Blogger Blog
Components of most blogging applications include the ability to:– Create and edit blog posts– Configure the blog’s settings– Select a design template and customize its layout
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Interacting with a Blogger Blog
To create a blog post, enter the title of the post
Use the text editor to perform basic text formatting
Create hyperlinks and upload images and videos
You can edit or delete posts
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Interacting with a Blogger Blog
The Settings tab contains options for specifying:– Blog’s title and description– Whether the blog should be added to Blogger’s blog listings– Whether search engines will be allowed to index the blog
when a new post is submitted– Formatting settings– Whether to display blog comments– Email and mobile settings– Permissions settings
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Interacting with a Blogger Blog
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Interacting with a Blogger Blog
The Layout tab allows you to configure your blog by customizing:– Page elements
• Gadgets / widgets
– Fonts and colors– Templates
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Blogging with Multimedia
Bloggers can upload images and videos from their computer, or third-party multimedia sharing services such as Flickr or YouTube
Adding images to a blog enhances the blog– Most blogging applications resize images so that
they fit in the content area– Use images in a compressed image format to
reduce size
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Blogging with Multimedia
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Blogging with Multimedia
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Blogging with Multimedia
You can embed content in a blog or on a Web page
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Blogging with Multimedia
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Blogging with Multimedia
Most video-sharing Web sites contain the embed code that you should place into your blog application’s HTML editor
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Blogging with Multimedia
Video blogs are blogs whose posts primarily contain videos recorded by or featuring the owner of the blog
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Extending a Blog’s Value
After creating a blog, you should publicize it to increase traffic– Include blog URL in e-mail signature– Add links/information to social networking sites– Become an active participant on other blogs– Back (inbound) links and outbound links– Post reciprocal links– Notify search engines (ping) when there is updated
content
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Extending a Blog’s Value
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Extending a Blog’s Value
Advertising is the main source of revenue for most blogs– Leaderboard/banner ads– Skyscraper ads
Context-sensitive text, image, or video advertisements are related to page content
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Extending a Blog’s Value
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Extending a Blog’s Value
Google AdSense ads displayed on a blog are priced at either– Cost-per-click (CPC)
• Paid when users click an advertisement
– Cost-per-1000-impressions (CPM)• Paid when the ad appears 1000 times
Blogger offers built-in functionality to work with Google AdSense
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Extending a Blog’s Value
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Summary
Blogs facilitate the process of creating and sharing online content
Three-tiered architecture of Web applications Blogging is a popular tool for individuals and
organizations Blogs usually are authored and maintained by
individuals.
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