Personal Marketing 101

What, How, Why, Where, When?

If we were to say:

Social Networking

Personal Branding

Search Engine Optimisation

Reputation Management

Lead Generation

Persona Management

…..would you think we were talking nonsense?

When we start talking to people about these things, they tend to roll their eyes

…so go on, roll them

The truth is that you can ignore these concepts, but you do so at your absolute peril

Companies that want to sell their services or products will struggle to succeed unless they invest time and effort in generating awareness and interest…

It’s called M-A-R-K-E-T-I-N-G

In a difficult market with limited demand and increased competition, companies who fail in this area will really struggle

The employment market is no different

If you don’t raise awareness of who you are, what you do and what you’ve achieved, expect to lose out to other people who do

Unfortunately, stuff like this:

Sounds boring, expensive and difficult

The good news is that it really isn’t.

It can be easy, cheap and fun. If you stick with us, we’ll show you how.

We won’t be able to achieve that in one little presentation

It’ll take some time.

This is just an introduction, to get you thinking.

In particular, we want you to think about one question.

That question is

How are my potential future employers going to find out about me?

Once you’ve answered this question, start thinking about:

- How easy you’re making it for future employers to find out about you

- How much it costs a future employer to find out about you

- How you could make it easier for your potential future employers to find out about you

And we’ll see you in the next part of this tutorial to discuss this in a little more depth.