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Group Name: PLAYING FIELD INDUSTRY & CATEGORYPROBLEM YOU ARE TRYING TO SOLVEGEOGRAPHIC

DEMOGRAPHICPROBLEMVALIDATIONWHO HAS THE PROBLEMGEOGRAPHIC

DEMOGRAPHICPSYCOGRAPHICBEHAVIORHOW BIG IS THE MARKETMARKET SIZE

MARKET SHAREMARKET POTENTIALCONSUME PERCAPITAWHO ARE THE ENVIRONMENTSGOVERMENTCOMPETITORS

LSM / NGOSUPPLIERCONSUMERTECHNOLOGYHOW DO YOU SOLVE THE PROBLEMYOUR PRODUCT

VALIDATION

Project Name:

MARKET LANDSCAPE UNIQUE SELLING PROPOSITIONfunction Price

ServiceQualityRegionExclusiveProcessMaterialTAG LINE HEREBRANDING/ CAMPAIGN PLANNINGCAMPAIGN PROGRAM 1CAMPAIGN PROGRAM 2CAMPAIGN PROGRAM 3

CAMPAIGN PROGRAM 4PRICINGCOST PRODUCTIONCOMPETITORSSENSITIVITYUSP

MARKET SEGMENTCHANNEL DISTRIBUTIONCHANNEL 1 CHANNEL 2

CHANNEL 3CUSTOMER MANAGEMENTPROGRAM 1PROGRAM 2PROGRAM 3

PROGRAM 4

OPERATIONAL PROFITABILITY REVENUE GENERATIONCOST STRUCTUREMAIN REVENUEADDITIONAL REVENUE

FIX COSTVARIABLE COSTCORE RESOURCESRESOURCES 1RESOURCES 2

RESOURCES 3RESOURCES 4RESOURCES 5ORGANIZATION / KEY ACTIVITIESKEY ACTIVITIES 1 (%)

KEY ACTIVITIES 2 (%)KEY ACTIVITIES 3 (%)

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