Preparing to Pimp: Seducing internal stakeholders for success in online fundraising

Michaela Guerin HacknerDirector of Online Strategy, World Learning

What internal factors should an organization consider in order to be successful with an

online media campaign?

Flickr Photo by anonfix

By staff members and senior management - those who know technology and those who don’t!

:: Buy-in ::

Either in-house or contracted to make changes, provide tech support, update software, make tweaks

:: Technical Resources ::

In the technology/campaign.

:: Human Resources and Interest ::

Supporting media and developing content doesn't happen in a vacuum.

:: Time ::

To broadband and/or any internet connection for both contributors and your audience.

:: Access ::

To constituents/participants contributing to your campaign/web media

:: Proximity ::

If staff leaves, is there a contingency plan? Can others take over?

:: Replicable ::

Can owners be successful with the technology?

:: Empowerment ::

The choice of technology should be realistic, based on the above factors.

:: Capacity ::

Good luck, pimpin’!

Michaela Guerin Hackner

World Learning: http://www.worldlearning.org

michaela.hackner@worldlearning.org