234 W 39TH STREET ∙ SUITE #10 NEW YORK, NY 10018 ∙ TEL 212.398.7363

Sequin Opens New Shop in San Diego on Saturday June 1. Some San Diego Stats:

U.S. Census Bureau: 1,326,179 people

San Diego is the second-largest city in California

One of the two best summer climates in America as scored by The Weather Channel

San Diego hosted more than 30 million visitors in 2012; and they collectively spent an estimated

$15 billion locally

Our Company:

Sequin founded in 2000 by sisters Kim and Linda Renk

New York-based costume jewelry company

Sequin's Creative Director is Tara Malkovich

Collaborators have included Ralph Lauren, Badgely Mischka, Bloomingdales, and Neiman

Marcus

Sequin jewelry has been featured in Vogue, Bazaar, Elle, In Style, and more

Creative Mailing Ideas for

*1. A small bouquet of colorful flowers delivered with an assortment of (5) bangles clasped around the

stems of the bouquet to match the flowers. The bouquet will be delivered with a decorative media invitation to my event Cost: Flowers: $12 x 10 = $120

Bangles: $3 x 5 = $15 x 10 = $150

2. Delivering an assortment of hor' devours from San Diego Catering Company (that will be served at the grand opening party) to the media during lunch time. The hor' devours can be delivered in a basket filled with drinks, branded napkins, and bangles. (and possibly small bottles of Grey Goose?!) Cost: Basket of goodies: $30 x 5 = $150

3. Because of La Jolla's major beach theme. I will deliver a fake beautiful starfish to the media. On the starfish will be 5different rings and bangles from Sequin's sea life collection. Cost: Starfish: $13 for 10

Jewelry: $3-5 x 10 = $30 - $50

234 W 39TH STREET ∙ SUITE #10 NEW YORK, NY 10018 ∙ TEL 212.398.7363

Press Room:

Map of new store locationSequin social media linksMagazine pages we have been spotted in: US Weekly, etc. Pictures of Blake Lively (along with other recognizable stars) wearing Sequin piece

Press Releases Biography's of Linda and Kim RenkInterview with Linda and Kim Renk (Owners)Founding dates of the storesStores (and links) at which Sequin jewelry can be purchasedUp and coming events: Animal shelter fundraiser and salesVideo of fashion shows featuring Sequin jewels

234 W 39TH STREET ∙ SUITE #10 NEW YORK, NY 10018 ∙ TEL 212.398.7363

SAN DIEGO SEQUIN STORE OPENING

FOR IMMEDIATE RELEASE: May 5th, 2013

CONTACT PUBLICIST:Marina HareSequin Communications781 244 5373marina.hare@sequin.com

CONTACT SEQUIN-NYC:Kim and Linda Renk, co-founders212-398-7363; www.sequin-nyccom

…Media Invite Only… Media Invite Only… Media Invite Only…

SEQUIN HOSTS LA JOLLA GRAND OPENING PARTY ON JUNE 1, 2013

San Diego, CA, May 5, 2013—Sequin will host their grand opening in La Jolla on Girard

Avenue on June 1, 2013. Gossip Girl stars Blake Lively and Leighton Meester will be present at the party

wearing Sequin jewelry. Owners, Kim and Linda Renk are the event's hosts. Grey Goose will sponsor the

event with an open bar and hors d'oeuvres served by the San Diego Catering Company. Highlights

include that special Badgley Mischka jewelry being sold at 50% off and all proceeds will be donated to

the Helen Woodward Animal Center. The party will start at 5 PM until 8 PM.

WHAT: SEQUIN GRAND OPENING PARTY

WHEN: June 1, 2013; 5 p.m

WHERE: Sequin, 7654 Girard Ave.La Jolla, CA 92037

TICKETS: Invitation Only

MEDIA RSVP: Marina HarePublic Relations Associate, Sequin781 244 5373marina.hare@sequin.com

# # #PHOTOGRAPHS AVAILABLE

CONTACT: Marina Hare, 781 244 5373, marina.hare@sequin.com

234 W 39TH STREET ∙ SUITE #10 NEW YORK, NY 10018 ∙ TEL 212.398.7363

San Diego, CA, May 5, 2013 --- In support of Sequin's grand opening on Girard Avenue in San Diego, CA, Blake Lively, known for her lead role as Serena Van Der Woodsen in the CW hit Gossip Girl will show off the necklace featured in this photograph from Sequin's Erte Collection. Deco style collar necklace in black with green and white accents and crystal detailing. For more information visit www.sequin-nyc.com

San Diego, CA, March 25, 2013 --- Kim and Linda Renk (left to right) will host Sequin's grand opening in San Diego on June 1st, 2013. The ladies have successfully run six Sequin stores in Rhode Island and Chicago. Donations to the Helen Woodward Animal Center will be made from sales on Badgley Mischka and Sequin accessories.

San Diego, CA, March 25, 2013 --- Leighton Meester, known for her leading role as Blair Waldorf in Gossip Girl will be at Sequin's grand opening on Girard Avenue in San Diego. Meester flawlessly wears Sequin's necklace in this photo. For more information visit www.sequin-nyc.com

May 5, 2013

Ms. Brandon HolleyEditor In ChiefLucky Magazine, Condé Nast4 Times SquareNew York, NY 10036

RE: You’re invited to the Sequin Grand Opening! A perfect blend of celebrity and fashion on a warm San Diego night

Dear Ms. Brandon Holley:

San Diego has welcomed Sequin with open arms and we are looking forward to celebrating our new store on May 31st at our exclusive party. We invite you to eat, drink, gaze, and mingle with our honored guests for the evening the glamorous Gossip Girl stars, Blake Lively and Leighton Meester. The young ladies will be beautifully accessorized in our finest pieces.

Lucky Magazine transforms essential knowledge of style into everyday conversation. We want to inspire you to add the growing costume jewelry trend into a must-have purchase. We anticipate a Lucky night.

Sequin owners, Kim and Linda Renk, have always prided themselves in supporting our furry friends. For every store that the sisters open, they select a special animal shelter to donate many of their proceeds to. At this event, select Badgley Mischka pieces will be sold at 50% off. All of the proceeds made throughout the night will be donated to the Helen Woodward Animal Center.

Event: Sequin celebrates grand opening of new West Coast store.

Date: Friday May 31st, 2013 at 5 p.m.

Details: Grey Goose will be sponsoring the event with an open bar and hors d'oeuvres, by the San Diego Catering Company. Special jewelry will be marked down and proceeds will be donated to local animal shelter.

Where: Sequin 7654 Girard Ave. La Jolla CA, 92037

This event will make for a popular San Diego feature article in your magazine. Our honored guests are available for pictures amongst the stylish store set-up. Your readers and our buyers have an eye for the same thing: celebrity inspired style. Fortunately, we have brought these necessities together in one San Diego boutique.

Ms. Holley, I will be in touch shortly to discuss your interest in coming to the exclusive grand opening of Sequin in San Diego. I look forward to speaking with you.

Cordially,

Marina HarePublic Relations Associate, Sequin781-244-5373; marina.hare@sequin.com

234 W 39TH STREET ∙ SUITE #10 NEW YORK, NY 10018 ∙ TEL 212.398.7363

FOR IMMEDIATE RELEASE: May 1, 2013

Contact Publicist: Contact Sequin:Marina Hare 234 W 39TH Street, 212.398.7363Sequin Communications www.sequin-nyc.com781.244.5373 phone marina.hare@sequin.com

A GOSSIP GIRL FAVORITE, SEQUIN SET TO ACCESSORIZE THE WEST COAST

Popular costume jewelry store opens its first boutique in La Jolla

JA JOLLA, CA (May 1, 2013) – Sequin, a costume jewelry retail store and a major accessory provider for the CW hit Gossip Girl, will open on June 1, 2013 at 7654 Girard Ave. La Jolla CA, 92037 at 10 a.m.

Sisters Kim and Linda Renk have been planning the new must-have jewelry store for over six months. Kim shares "we are so excited to bring Sequin's style to the West Coast with our fabulous friend Blake and Leighton."

Original Sequin jewelry can be found in stores in Chicago, Newport, Palm Beach, Naples, and Delray Beach in Florida. Opening a store in San Diego will introduce Californians to pieces seen on both the runway and in retail.

"The East Coast stores have had a lot of success in the past 10 years and we are looking forward to introducing San Diego to our company," says Linda Renk, Sequin co-founder.

Founded in 2000, New York-based Sequin has been creating distinctive and directional jewelry for over a decade. Under the watchful eye of Creative Director Tara Malkovich, the New York design workshop has explored themes from Byzantine Ironwork to Imperial Russian jewels. Collaborators have included Ralph Lauren, Frank Tell, J. Mendel, Douglas Hannant, Badgley Mischka, Henri Bendel, Bloomingdales, and Neiman Marcus. Sequin has been featured in Vogue, Bazaar, Elle, Town & Country, In Style, and Vanity Fair.

Sequin offers essential accessories from glamorous rings and necklaces to fun and dazzling bracelets and bangles. Fashion jewelry provided by Badgley Mischka, one of Sequin's collaborators, will also be sold at the store.

The store is set to be open Monday through Sunday throughout the year. The store will open at 10 a.m. to 5 p.m. during the week and 6 p.m. on weekends. The Renk sisters have chosen the Helen Woodward Animal Center, a local animal shelter, to donate portions of the proceeds made from designated collections.

For more information and online collections visit www.sequin-nyc.com ###

List of targeted media:

1. San Diego Magazine, Style Editor (Rebekah Sager)2. Fashion Week San Diego, Sales and Marketing Manager (Rhiannon Marquis)3. NBC San Diego, Entertainment Producer4. San Diego Reader, Online Editor5. The CW TV, Producer6. San Diego Living, Health and Beauty Editor7. OK Magazine, Style Editor8. U~T San Diego (Union Tribune), Entertainment9. People Magazine, "Celeb" Director10. On The Racks Blog, Laura Ellner11. Gal Meets Glam Blog, San Francisco-based blogger Julia Engel12. San Diego Chronicle