smdr media kit 2013

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MEDIA 512-392-2458 1910 IH 35 South BUYER KIT 2 0 1 3 San Marcos Daily Record sanmarcosrecord.com SERVING SAN MARCOS FOR OVER 100 YEARS

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San Marcos Daily Record Media Kit for 2013

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Page 1: SMDR Media Kit 2013

MEDIA

512-392-24581910 IH 35 South

BUYER KIT2 0 1 3

San Marcos Daily Recordsanmarcosrecord.com

SERVING SAN MARCOS FOR OVER 100 YEARS

Page 2: SMDR Media Kit 2013

PersonnelDon Moore - Publisher / Advertising Director

Rowe Ray - Managing EditorKaren Ray - Production Director

LOCAL DISPLAY RATES*All retail rates are non-commissionable - Per calendar month

DAILY SUNDAY OPEN RATE $9.35 per column inch............ $11.00 per column inch 30-125 inches $8.20 per column inch............ $9.00 per column inch 126-251 inches $7.50 per column inch............ $8.00 per column inch 252+ inches $7.00 per column inch............ $7.00 per column inch

NATIONAL DISPLAY RATES* DAILY SUNDAY $11.70 per column inch $12.95 per column inch

*Fifteen percent commission to recognized agencies only. All other rates on this card are net.

OTHER DISPLAY RATES

COMBO DISPLAY RATEFour Publish Dates

CHARITABLE RATE

proceeds of sales or events go to charity.

POLITICAL ADVERTISING RATES

COLOR RATESr ....... $100.00s...... $150.00

r ........... $250.00

FOOTER RATES

San Marcos Daily Record

Page 3: SMDR Media Kit 2013

CLASSIFIED DISPLAY RATE

Weekly Classified Display Rate

CLASSIFIED BUSINESS & SERVICE DIRECTORY

OUR MIDWEEK NON-SUBSCRIBER NEWSPAPERThe only dependable and economical total market coverage advertising vehicle in our area. 10,000 delivered every

Wednesday in San Marcos, Kyle, Wimberley, Buda, Martindale, Staples, Uhland and surrounding areas.

Same copy must appear within seven days of publication in the San Marcos Daily Record.

PRE-PRINT RATES CIRCS UNDER CIRCS OVER TAB PAGES 4,000 4,000

ADVERTISING DEADLINES

PUBLICATION DEADLINESTuesday 4PM Friday | Hill Country Record NOON Friday | Wednesday 4PM Monday

Thursday 4PM Tuesday | Friday 4PM Wednesday | TV Magazine NOON Wednesday | Sunday NOON Thursday

Page 4: SMDR Media Kit 2013

VOLUME DISCOUNT PRICING EXA

RETAIL BROADSHEET SIZES (11” Page Width)

�� 3 x 5” (1/8 Page)

�� 3 x 10.5” (1/4 Page)

�� 6 x 10.5” (1/2 Page)

�� Full Page

Open Rate 30” - 125” 126” - 251

1 Column1.513"

2 Column3.218"

3 Column4.907"

4 Column6.597"

5 Column8.301"

6 10

*Rates are per

24/7 COUPONSAttract Customers With Coupons...

...Get Exposure with Frequent Runs

Every dayin the San Marcos Daily Record

Every Wednesdayin the Hill Country Record.

Onlineat SanMarcosRecord.com

$175/MO

Web AdvertisLast Man Standing (LBring your full web page up behind advertising on our webpage).

$500 Per Month

Web AdsBig Box (including commercials), Le

$125 Per Month Per Spot (2

Premium Web PackaIncludes LMS and the following WeHomepage 1 Spots Local NSports Page 1 Spot Police BObituary Page 1 Spot FeatureClassified Page 1 Spot OpinionMobile Site 1 Spot

Only $1,000 Per Month ($1,

DAILY SUNDAY DAILY SUNDAY DAILY SUN

$140.25 $165.00 $123.00 $135.00 $112.50 $120

$258.30 $283.50 $236.25 $252

$516.60 $567.00 $472.50 $504

$945.00 $1,00

Page 5: SMDR Media Kit 2013

Half page horizontal

10” x 10.5”

Quarter page3 cols. x 10.5”4.907” x 10.5”

Eighth page3 cols. x 5”

4.907” x 10.5”

AMPLES”

Column0.000”

DT20.890"

insertion of ad. *Volumes are within the same month.

252”+

sing RatesLMS)our webpage (most effective means of

eaderboard and Skyscraper sizes

20% Share)

ageeb ads:News 2 SpotsBlotter 1 Spotes Page 1 Spotn Page 1 Spot

,750 Value)

NDAY DAILY SUNDAY

0.00 $105.00 $105.00

2.00 $220.50 $220.50

4.00 $441.00 $441.00

08.00 $882.00 $882.00

Full page6 cols. x 21.25”

10” x 21.25”

Page 6: SMDR Media Kit 2013

BUSINESS EXPO / SHINING STARS UNDER 40

Ad Deadline:June 11, 2013

Publish Date:June 24, 2013

SHOWCASE / PROGRESS

June Publication

THE GUIDE TOEVERYTHING SAN MARCOSSan Marcos Chamber of CommerceGUIDE TO THE CITYJoin the San Marcos Chamber of Commerce and the Daily Record in celebrating the growth and prosperity our hometown is experiencing. This publication is distributed through the Record, the Chamber, area businesses and trade shows telling readers across the state what a great community San Marcos is. Two-Year Booking Two-Year Booking Two-Year Booking Standard Offer for Non-Members for MembersDouble Page 4,800 6,700 6,500 4,600Back Cover 4,800 6,700 6,500 4,600Inside Front Cover 2,300 3,200 3,100 2,200Inside Back Cover 2,100 3,000 2,900 2,010Page 3 2,300 3,200 3,100 2,200Inside Back (facing) 2,100 3,000 2,900 2,0001 Page 1,600 2,000 1,950 2,2001/2 Page 1,100 1,400 1,350 1,0501/4 Page 750 1,000 970 7001/8 Page 600 865 865 600

Space Reser r. 22, 2013

Our annual special edition that chronicles the progress made over the previous year and explores the future progress just around the corner.

Color Ad RatesFULL PAGE $9501/2 PAGE $5491/4 PAGE $2991/8 PAGE $199

Color Ad RatesFULL PAGE $9501/2 PAGE $5491/4 PAGE $2991/8 PAGE $199

Full Color Tab Distributed in the San Marcos Daily Record, includes a map of exhibitors and available on the eve of the event at the entrance of the Expo Preview and at the Expo.

Advertiser RatesFULL PAGE - $459HALF PAGE - $259QUARTER PAGE - $129

SHINING STAR RATESHighlights the Stars Under 40 in San MarcosHALF PAGE - $199

Publish Date: August 8, 2013

FALL SPORTS PREVIEW

Ad Deadline: June 11, 2013 | Publish Date: June 24, 2013

June PublicationOur annual special edition that chronicles the progress made over the previous year and explores the future progress just around the corner.

Page 7: SMDR Media Kit 2013

HEALTH & FITNESS

SIGHTS & SOUNDS

RATTLER MAGAZINE

QUARTERLY MEDICAL GUIDEWe’ve Improved our Health & Fitness guide by

-

4 RUNS PER YEAR

AD DEADLINE:NOVEMBER 9, 2012

PUBLICATION DATE:NOVEMBER 28, 2012

JANUARY APRIL JULY OCTOBER

THE Community Magazine for Hays CountyOver 7,000 DistributionDiscover is designed to open the doors of hospitality and commerce to the millions of folks who each year visit this bustling and beautiful area of Central Texas. This glossy, color-filled magazine will provide an easy and pleasant way for visitors t find out what there is to do, see, hear, feel, experi-ence - and purchase - along the IH-35 Corridor between Buda and New Braunfels. It will also be an eye-opening opportunity to remind those who call this area home about all the fun that awaits them right in their own backyard. Please join us as we povide visitors the information and inspiration they need to make the most of their time in our corridor community.

This is the biggest event of the year in San Marcos and our event program is a full color magazine style program that will reach over 25,000 locals, visitors and San Marcos homes. The program is distrib-uted in the San Marcos Daily Record the day before the event and will be available to event patrons all four days.Last year all 25,000 copies were scooped up by event goers!

Advertisers running in Discover Magazine, Holiday Gift Guide and Letters to Santa will get an additional 25% OFF.

DISCOVER MAGAZINE Full Color Glossy MagazineFULL PAGE $5993/4 PAGE $4991/2 PAGE $3491/4 PAGE $1991/8 PAGE $99

4 SEASON-THEMED RUNS PER YEAR

MARCH: SPRING MAY: SUMMER FUN

AUGUST: WELCOME BACK STUDENTS NOVEMBER CHRISTMAS / WINTER

Color Ad RatesFULL PAGE $5493/4 PAGE $4491/2 PAGE $3291/4 PAGE $1991/8 PAGE $99

Color Ad RatesFULL PAGE $7491/2 PAGE $3991/4 PAGE $249

Full Page + Calendar Poster Ad + Spirit T-ShirtFull Page - 8.7 x 11.5 with bleed $1,300Half Page Horizontal or Vertical + Calendar Poster Ad + Spirit T-ShirtHorizontal Half Page - 7.5 x 5, Vertical Half Page - 4x10 $800Quarter Page + Calendar Poster Ad + Spirit T-ShirtQuarter Page - 4x5 $5001/8th Page + Calendar Poster Ad1/8th Page - 4x2.5 $265Back Cover + Calendar Poster Ad + Spirit T-ShirtFull Page - 8.7 x 11.5 with bleed $1,600Other Premium Pages (TBD) + Calendar Poster Ad + Spirit T-ShirtFull Page - 8.7 x 11.5 with bleed $1,350

HIGH QUALITYFULL COLOR

DEADLINEAUGUST 1

Page 8: SMDR Media Kit 2013

CALENDAR

Sign up earlyfor best prices.

SPECIAL SECTIONS

January February March April

May June July August

September October November December

2013

� Health & Fitness� First Baby� TVMagazine

� Best of Hays� Romance Alive� TVMagazine

� Discover Spring� Chamber Guide� Wedding Planner� Tournament

Madness� TVMagazine

� Health & Fitness� Health Check� TVMagazine

� Discover Summer� Beautiful Baby� Memorial Page� TVMagazine

� Showcase Edition� Graduation Edition� CashWord� TVMagazine

� Health & Fitness� 4th of July� TVMagazine

� Discover - Fall� Fall Sports Preview� Back 2 School� TVMagazine� Business Expo

� Rattler Football Program

� TVMagazine

� Health & Fitness� Breast Cancer

Awareness� TVMagazine

� Discover Winter� Sights & Sounds� Gobbledygook� Reader Contest� Holiday Gift Guide� TVMagazine

� Last Minute Gift� Christmas & New

Year’s Greetings � TVMagazine

512-392-24581910 IH 35 South • San Marcos, Texas 78666

San Marcos Daily Recordsanmarcosrecord.com

* Dates subject to change.