snapchat advertising costs - the complete guide to ad offerings, campaigns, influencers, and more
TRANSCRIPT
The Complete Guide to Snapchat Advertising
Costs
by Wallaroo Media
Snap AdsWe begin with Snap Ads because they are the newest ad offering from
Snapchat. Snap Ads are the ads you see in between Stories and in the Discover section of the app.
COST: $10,000/month
Sponsored LensesSponsored Lenses on Snapchat are for big budget campaigns only. The cost varies by day of the week, holiday, and length of campaign. We’ve seen lenses from brands like Taco Bell, X-Men, Gatorade, Kraft, and others. This is the most expensive ad offering from Snapchat.
COST: $450,000 - $750,000/day
Local GeofiltersGeofilters are the least expensive ad offering from Snapchat. Geofilters are filters that appear when you are in the app, within a certain geographical area. The CPM on Geofilters is typically quite good. Unless
there’s a special event, geofilters of a few blocks can cost just $5, but can range into the thousands depending on the campaign and duration.
COST: $5 and up
Snapchat DiscoverSnapchat has a Discover section in the app where publishers like ESPN, CNN,
Cosmopolitan, People Magazine, and others share content. You can pay to be in the Discover section, but it can be pricey. But you’ll get millions of views being placed here.
COST: $50,000/day
Snap to Unlock FiltersSnap to Unlock Filters are a less popular, but very unique, ad offering from Snapchat.
Recently, Kendall Jenner partnered with Garage Magazine on one. There was a code in a magazine issue that, when snapped, unlocked a special filter available for a few hours.
COST: $5,000+
Snap to Unlock CodesSnap to Unlock Codes are similar to the Snap to Unlock Filters. When the codes are snapped, they take users to unique, exclusive content within the app. You can do this officially through Snapchat, or you can
hack your way and do a DIY version that can still be very effective. The example below was from the movie The Girl On The Train.
COST: $5,000+
Nationwide Sponsored GeofilterNationwide Sponsored Geofilters are a newer offering from Snapchat. These are similar to local Geofilters, but these can be applied to similar locations across a
country (think McDonald’s or retail stores).
COST: $50,000+
Snapchat Influencer PartnershipsSnapchat influencer campaigns are not an official ad offering from Snapchat, but they
are a very effective form of advertising. Influencers on Snap undervalue their reach and ability to provide a great ROI for brands. We’ve done campaigns with CPMs under $1.
COST: $500 - $10,000
Interested in a Snapchat Advertising Campaign?
We at Wallaroo Media love Snapchat. Whether you’re a large enterprise or a young startup, we can get you an incredible return on Snapchat. Contact us
today! Want to learn more? Read our blog at wallaroomedia.com/blog
Call: 1-916-206-6788 Email: [email protected]
http://wallaroomedia.com/snapchat-ads-request/