1.

2. What it is Social media is any tool that lets you share information and network with others. 3. What it is Blogging Micro-blogging Social networks Video sharing Photo sharing Chat Rooms Podcasts Virtual worlds Wikis Mobile 4. What are people doing? 1. Watching videos (83%) 2. Reading blogs (73%) 3. Viewing shared photos (63%) 4. Using a social network (57%) 5. Commenting on blogs (55%) Source: Universal McCann Wave 3 (April 2008) 5. Why should an agency care?

Its changing how marketing works

Its an affordable way to get results

Its growing insanely fast

Clients will turn to us for answers

6. Why should an agency care? According to a 2008 survey of CMOs: 45% of respondents have switchedagencies (or plan to switch) for onewith greater digital knowledge.Source: The Future of Advertising, Tim Brunelle (Sept. 2008) 7. Blogs 8. What are they? Blogs are regularly updated Web sites, usually featuring comments and links. 9. Why should you care? Blogs are now a standard source of news and info 77 million+ Americans visit blogs 346 million blog readers worldwide Source: Technorati State of the Blogosphere 2008 10. Why should you care? Blogs are a two-way streetfor marketers: Lead the discussion on our blogs Join the discussion on theirs 11. Where did blogscome from? 1967 Internet is born 1979 First discussion boards 1992 First Web site 12. Isnt it beautiful? 13. Where did blogscome from? 1994 First online diaries 1997 Term "WebLog" is coined 1998 Open Diary becomes the firstWebLog tool 1999 "Weblog" becomes "blog" 14. Where did blogscome from? 1999 LiveJournal 1999 Blogger 2001 Movable Type 2003 -- WordPress 2006 Twitter 15. Why blogs were a big deal Blogs changed the way people saw the Web You can create, react, communicate For the first time ever, anyone could make content for a global audience 16. Todays blogosphere 77% of active Internet users read blogs 133 million blogs created since 2002 Roughly half of all bloggers are over 35 Source: Technorati State of the Blogosphere 2008 17. What are the most-read blogs in America? 18. What are the most-read blogs in America? 1. Huffington Post 2. TechCrunch 3. Gizmodo 4. Engadget 5. Boing Boing 19. What are the most-read blogs in America? The Social Path is No. 148,031 20. How are businessesusing blogs? 21. Doing it right Why its great: Funny Charming Fits the brand 22. Doing it right Why its great: Candid Responsive Sincere 23. Doing it right Why its great: Unfiltered Entertaining Insightful 24. Doing it wrong Fake blogs Created and forgotten blogs Commenters locked out 25. When a biz should blog You consistently have something to say The writer has authority You're willing to be candid There's something in it for the readers 26. When a biz shouldnt blog No one can write You're just rehashing press releases There's no motivation to read it 27. Blogger outreach One-third of bloggers have been approached to be brand advocates. Source: Technorati State of the Blogosphere 2008 28. Blogger outreach More people read personal blogs than any other type of blog. Source: Universal McCann Wave 3 (April 2008) 29. Why reach out to blogs? Bloggers are influential even beyond their blogs A little time and money goes a long way 8 of 10 bloggers post product reviews Search engines love blogs 30. Why reach out to blogs? HPs 31 Days of the Dragon Campaign Gave laptops to 31 bloggers Laptops then given away to readers 84% increase in HDX Dragon sales 10% increase in overall PC sales 31. Keys to connectingwith bloggers Honesty Limited expectations Knowledge of the blogger 32. Keys to connectingwith bloggers 33. Micro-blogging 34. What is it? Brief posts about your opinions or your life, shared with the world. 35. Why should you care? Sites like Twitter are revolutionizing how people and businesses communicate.Seriously. 36. What is Twitter? 37. What is Twitter? 38. What is Twitter? Users post brief messages of 140 characters or less. You choose whom you follow, but anyone can respond to you. 39. Other micro-blogging sites Jaiku Friendfeed Pownce Identi.ca Facebook/MySpace statuses 40. Other micro-blogging sites By May 2007, just over a year after Twitters launch, there were more than 110 similar sites worldwide. Source: Wikipedia 41. Posts can be stupid 42. Or funny 43. Or informative 44. How businesses use Twitter 45. How businesses use Twitter Comcast:Proactive customer service Southwest:PR, promotions and support H&R Block:Finding new customers Dell:Multiple accounts for customer service (richardatDELL, etc.) 46. Keys to using Twitter for biz Have a plan Have personality (and a real name) Use Twitter Search to pay attention Talk to contacts even when they dont need you for something 47. Social networks 48. What are they? Sites that connect people with shared interests, backgrounds, disturbing fetishes, etc. 49. Why should you care? Social networks have become the hubs of people's online lives.They may visit lots of sites, but their networks are where they live. 50. Whats the most popularsocial network in the U.S.? 51. Social networks in the U.S.Source:Hitwise analytics, August 2008 52. Whats the fastest growing social network in the U.S.? 53. Social network growth in the U.S. Source:Hitwise analytics, August 2008 54. Pros of MySpace Still No. 1 in U.S. for now Great for music and arts Ideal medium to target young consumers More customizable options for advertisers 55. Pros of Facebook Cleaner look and navigation Young professional crowd Cheap and easy targeted ads Several great tools for businesses and nonprofits May soon surpass MySpace in daily traffic 56. How we can use Facebook Pages Let usersbecome fans 57. How we can use Facebook ApplicationsCreate branded tools, games, etc. 58. How we can use Facebook CausesAn application designed to give powerful tools and resources to nonprofits. 59. How we can use Facebook Targeted adsVery cheap and very easy. 60. Some other sites to try Google Alerts Get real-time updates by e-mail whenever someone mentions you, a client, or any term at all. 61. Some other sites to try Google Reader Get all your favorite blogs in one place by using RSS feeds. 62. Some other sites to try Delicious.com Bookmark sites, videos, articles, etc. and pull them up from any computer 63. Some other sites to try TheSocialPath.com Shameless plug: We try to keep people updated on social media trends without getting bogged down in jargon. 64. A few closing thoughts Why is social media so scary? It breaks down the walls Its filled with moving targets There are still a lot more questions than answers 65. A few closing thoughts But Its easier than you think Education erases fear Were the right people for the job 66. Thanks for your time.

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