social media for business
DESCRIPTION
It isn’t uncommon to hear a local business owner laugh when asked if they have a Facebook page, or silently wonder what “a Twitter” is. But with the rapid, and continued grow of such spaces, using Social Media as a platform to communicate, differentiate, and expose your brand has become a valuable component of small business strategy.In this webinar, three main strategies are presented:• Drive store traffic with Foursquare.• Create a local network of consumers and businesses with Facebook.• Offer instant promotions with Twitter.TRANSCRIPT
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Social MediaNot Just For Kids
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Click to watch video.
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Social Media Overview
• “Interaction among people, brands, and information.”
• 500 million Facebook Users
• 200 million Twitter Users
But what does that mean for my business?
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Why it’s important:• Build Awareness• Strengthen relationships with customers/prospects• Local Branding
How:• “Like Box” on Profile• “Tag” other pages using “@”• Talk about local events in your status updates
Create a local network of consumers and businesses using Facebook
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Like Box
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Links created using the @ symbol
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Why it’s important:• Real time impact• Anticipation• Gives reason to “follow” you
How:• Develop following• Determine valuable offer• Tweet!
Offer instant promotions using Twitter
TM
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TM
“Tweet” about a local event
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What is foursquare:Location based marketing using a cell phone.
Why it’s important:• Both foursquare use, and smart-phone use are on the rise• More buzz = More store traffic = More sales• Foster customer loyaltyHow:• foursquare.com/add_venue• Choose appropriate “badge”• Implement loyalty rewards program
Drive store traffic using foursquare
TM
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TM
Peer Reviews
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• Social Media is on the rise. Take advantage of it in your business.
• Create a local network of consumers and businesses using Facebook
• Offer instant Promotions using Twitter
• Drive store traffic using Foursquare
Review
TMTM
TM
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5 Action Points to Implement Today1. Like local pages on Facebook
2. Update your Facebook status, tagging another local page
3. “Follow” 5 experts on Twitter
4. “Tweet” an offer
5. Create a foursquare account
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Resources
colecommunity.com
socialmediaexaminer.com
facebook.com/FacebookPages
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