social media for business
DESCRIPTION
Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.TRANSCRIPT
![Page 1: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/1.jpg)
Social Media for Business
San Saba, TexasDecember 5, 2013
Photo: ePublicist on Flickr
![Page 2: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/2.jpg)
Thank You!
![Page 3: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/3.jpg)
![Page 5: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/5.jpg)
Agenda
Facebook 101Live DemosQ&A
Pinterest 101Live DemosQ&A
Instagram 101Live DemosQ&A
Twitter 101 (if time allows)
Live DemosQ&A
![Page 6: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/6.jpg)
Facebook 101
![Page 7: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/7.jpg)
What Is Facebook?
• Social networking service that allows users to connect to friends and businesses
• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,
not businesses. Develop a fan page instead.
![Page 8: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/8.jpg)
Facebook Stats
• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
![Page 9: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/9.jpg)
Facebook Stats
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Source: IDC; expandedramblings.com
![Page 10: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/10.jpg)
Cover Photo
Profile Photo
Views and Apps
Like Button
Contact Info / Bio
![Page 11: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/11.jpg)
Admin Panel
Messages
Post Performance
Insights
![Page 12: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/12.jpg)
Manage Page Settings
Grow Your Fanbase
Find Helpful Resources
Admin Panel
![Page 13: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/13.jpg)
Understanding Insights
![Page 14: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/14.jpg)
Understanding Insights
![Page 15: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/15.jpg)
Understanding Insights
![Page 16: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/16.jpg)
Understanding Insights
![Page 17: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/17.jpg)
Understanding Insights
![Page 18: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/18.jpg)
Facebook Page Setup & Use
![Page 19: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/19.jpg)
Facebook Page Setup
1. Page Info2. Settings3. Admin Roles
![Page 20: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/20.jpg)
Facebook Page Use1. Finding fans2. Posting content
a) Photosb) Videosc) Linksd) Asking questions
3. Tagging other pages4. Sharing posts5. Pinning posts6. Highlighting posts7. Using Facebook as your page
a) Liking other business pagesb) Home feed usage (liking and commenting)
![Page 21: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/21.jpg)
Facebook Advertising Opportunities
![Page 22: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/22.jpg)
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
![Page 23: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/23.jpg)
![Page 24: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/24.jpg)
FacebookCover Photo as Advertising
Source: Mari Smith
![Page 25: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/25.jpg)
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
![Page 26: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/26.jpg)
Facebook Offers
Source: Doe’s Eat Place
![Page 27: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/27.jpg)
Facebook Boosted Posts
Source: Visit Bloomington
![Page 28: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/28.jpg)
Facebook Boosted Posts
Source: Visit Bloomington
![Page 29: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/29.jpg)
Facebook Advertising
![Page 30: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/30.jpg)
Facebook Advertising
![Page 31: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/31.jpg)
Facebook Advertising
![Page 32: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/32.jpg)
Facebook Advertising
![Page 33: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/33.jpg)
Facebook Advertising
Pro Tip: BE SPECIFIC
![Page 34: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/34.jpg)
Facebook Advertising
![Page 35: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/35.jpg)
Facebook Advertising
![Page 36: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/36.jpg)
Facebook Advertising
![Page 37: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/37.jpg)
Facebook Advertising
![Page 38: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/38.jpg)
Facebook Advertising
![Page 39: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/39.jpg)
Facebook Advertising Best Practices
Include a call to action.
Combat ad fatigue.
Source: facebook.com
![Page 40: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/40.jpg)
Facebook Advertising Best Practices
Put important content first.
Identify your target audience.
Source: facebook.com
![Page 41: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/41.jpg)
Facebook Advertising Best Practices
Boost important posts.
Use Facebook Offers.
Source: facebook.com
![Page 42: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/42.jpg)
Facebook Advertising Best Practices
Give people something to say.
Use high quality photos.
Source: facebook.com
![Page 44: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/44.jpg)
Pinterest 101
![Page 45: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/45.jpg)
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
![Page 46: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/46.jpg)
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
![Page 47: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/47.jpg)
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
![Page 48: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/48.jpg)
You May Have Seen This
![Page 49: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/49.jpg)
But Have You Seen This?
![Page 50: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/50.jpg)
![Page 51: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/51.jpg)
![Page 52: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/52.jpg)
Drive sales to your website!
![Page 53: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/53.jpg)
![Page 54: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/54.jpg)
Pinterest for Business
![Page 55: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/55.jpg)
![Page 56: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/56.jpg)
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
![Page 57: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/57.jpg)
![Page 58: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/58.jpg)
Add the “Pin It” Button To Your Websitehttp://business.pinterest.com/pin-it-button/
![Page 59: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/59.jpg)
Add the “Pin It” Button To Your Website
![Page 60: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/60.jpg)
Add the “Pin It” Button To Your Website
![Page 61: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/61.jpg)
Pinterest Page Set Up
![Page 62: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/62.jpg)
![Page 63: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/63.jpg)
![Page 64: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/64.jpg)
![Page 65: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/65.jpg)
![Page 66: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/66.jpg)
![Page 67: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/67.jpg)
Let’s Create a Board!
![Page 69: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/69.jpg)
Instagram 101
![Page 70: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/70.jpg)
is no dummy.
![Page 71: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/71.jpg)
• More than 55 million photos are uploaded every day
• Over 16 billion photos shared
• 150 million monthly active users– 60% from outside the
United States• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:
![Page 72: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/72.jpg)
Apply Instagram Filters
![Page 73: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/73.jpg)
From this … … to this!
![Page 75: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/75.jpg)
• Select video option• Shoot video•Apply filter•Describe the video•Post to Instagram
and/or other channels
![Page 76: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/76.jpg)
Instagram for Business:Best Practices
![Page 78: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/78.jpg)
Take Us Behind the Scenes
![Page 79: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/79.jpg)
Use Hashtags and Calls To Action
![Page 80: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/80.jpg)
#ThrowbackThursday or #TBT
![Page 81: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/81.jpg)
Feature Brand Advocates
![Page 82: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/82.jpg)
Feature Brand Advocates
![Page 83: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/83.jpg)
Host a Contest
![Page 84: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/84.jpg)
Reward Customers
![Page 85: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/85.jpg)
How One Texas Company Uses Instagram
![Page 86: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/86.jpg)
Remember the Chick-O-Stick?
![Page 87: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/87.jpg)
1. Show Your Products
![Page 88: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/88.jpg)
2. Introduce Your Employees
![Page 89: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/89.jpg)
3. Feature Your Customers
![Page 90: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/90.jpg)
4. Show What Your Products Can Do
![Page 91: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/91.jpg)
5. Use #Hashtags
![Page 93: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/93.jpg)
7. Have Fun!
![Page 94: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/94.jpg)
Setting Up Your Account
![Page 95: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/95.jpg)
1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
Set Up Your Account
![Page 96: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/96.jpg)
2. Click “Register” to create a new account
Set Up Your Account
![Page 97: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/97.jpg)
3. Create a user name and password
Set Up Your Account
![Page 98: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/98.jpg)
4. Find Facebook friends
Set Up Your Account
![Page 99: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/99.jpg)
5. Edit your profile and add a bio
Set Up Your Account
![Page 100: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/100.jpg)
6. Connect to social
Set Up Your Account
![Page 101: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/101.jpg)
6. Connect to social (cont’d)
Set Up Your Account
![Page 102: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/102.jpg)
7. Follow users
Set Up Your Account
![Page 103: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/103.jpg)
8. Capture or upload a photo
Using Instagram
![Page 104: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/104.jpg)
9. Scale and crop
Using Instagram
Pinch, enlarge, and drag
![Page 105: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/105.jpg)
10.Add filters and borders
Using Instagram
Filters
Special Effects
![Page 106: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/106.jpg)
11.Complete photo information and share
Using Instagram
Add a caption & hashtag
Tag a user
Add a location
Share on social networks
![Page 107: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/107.jpg)
Let’s Go Practice!
![Page 108: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/108.jpg)
Twitter 101
![Page 109: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/109.jpg)
What Is Twitter?
• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”
• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
![Page 110: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/110.jpg)
Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
![Page 111: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/111.jpg)
Twitter Benefits for Biz
• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your
business• Create buzz around upcoming events• Promote your business and other content you
create
![Page 112: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/112.jpg)
Profile Photo or Avatar
User name or handle
Bio and website URL
Recent tweets
![Page 113: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/113.jpg)
Profile Photo or Avatar
User name or handle
Hashtag
Mention
Anatomy of a Tweet
Shortened URL
Retweet
![Page 114: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/114.jpg)
Complete Your Profile
Source: http://socialmediaexaminer.com
![Page 115: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/115.jpg)
Follow People
• Your customers• Your business partners,
suppliers, contractors and vendors
• Your competitors or peers
• Trade or professional organizations for your industry
• Businesses in your neighborhood
• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com
![Page 116: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/116.jpg)
Start Talking
• Types of Twitter MessagesTweet = message you send out to everyone who
follows you@Reply = message you send out as a reply to one
you receivedMention = message you send out that mentions
another Twitter usernameDirect Message (DM) = message you send privately
to another Twitter userRetweet (RT) = message created and sent by
someone else that you share with the people who follow you
Source: http://socialmediaexaminer.com
![Page 117: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/117.jpg)
Connect Your Online Presence
![Page 118: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/118.jpg)
Share Photos
Source: http://socialmediaexaminer.com
![Page 119: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/119.jpg)
Share Photos
Source: http://socialmediaexaminer.com
![Page 120: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/120.jpg)
Organize People You
Follow Into Lists
Source: http://socialmediaexaminer.com
![Page 121: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/121.jpg)
Use #Hashtags
Use hashtags in your marketing to help people find your business and the
conversations around it.
#
Source: http://socialmediaexaminer.com
![Page 122: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/122.jpg)
Find Local Customershttp://twitter.com/search-advanced
San Saba Tx
![Page 123: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/123.jpg)
Twitter Page Setup
![Page 124: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/124.jpg)
Twitter Setup
1. Go to http://twitter.com2. Enter your name, password, and email address3. Click on the “Sign Up for Twitter” button4. Create a username5. Click on “Create my Account”
![Page 125: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/125.jpg)
Twitter Setup (cont’d)6. Click on the gear icon at the top right and
select “Settings”a. Account Settings:
1) Select English and Central Time Zone2) DO NOT protect your tweets
b. Profile Settings:1) Upload a profile photo2) Upload a header photo3) Enter real name/business name4) Enter actual location (Ex: Lufkin, TX)5) Enter website URL6) Enter bio – VERY IMPORTANT
c. Design Settings1) Choose a background or upload a new image
![Page 126: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/126.jpg)
Twitter Setup: Next Steps
1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right
1) Search by name, username & location2) Follow other local businesses/people
![Page 127: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/127.jpg)
Twitter Setup: Next Steps
2. Enter some content (140 characters)a. Tell the world you’re on Twitter!b. Talk about an upcoming event, sale, a new
product/servicec. Link to an interesting article related to your
business1) Use a URL shortener like http://bit.ly to save space & for
tracking
d. Reply to someonee. RT someone else’s content
![Page 128: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/128.jpg)
Twitter Setup: Next Steps
3. Promote your pagea. Update your Facebook status with a link to your
new Twitter page – hit up your friendsb. Include links in your E-mail signature, on your
website, in E-newsletters
![Page 129: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/129.jpg)
What Do You Want To Try?
![Page 130: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/130.jpg)
Can I Help?
Call Me!
![Page 131: Social Media for Business](https://reader037.vdocument.in/reader037/viewer/2022102804/54c8f73d4a795995168b4726/html5/thumbnails/131.jpg)
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage