1. SOCIAL MEDIAFORBUSINESSCristin Grogan . The Digital Arts ExperienceFriday, June 21, 13

2. What isSocial Media?Ocially, social media is an umbrella termthat defines the various activities that integratetechnology, social interaction, and theconstruction of words, pictures, videos andaudio.-WikipediaFriday, June 21, 13 3. How popularisSocialmedia?A few figures from Pew Internets December 2012:Friday, June 21, 13 4. How popularisSocialmedia?1A few figures from Pew Internets December 2012:Friday, June 21, 13 5. How popularisSocialmedia?1There were 1.43 billion social network users in 2012 (a 19.2 increaseover 2011 figures)A few figures from Pew Internets December 2012:Friday, June 21, 13 6. How popularisSocialmedia?12There were 1.43 billion social network users in 2012 (a 19.2 increaseover 2011 figures)A few figures from Pew Internets December 2012:Friday, June 21, 13 7. How popularisSocialmedia?12There were 1.43 billion social network users in 2012 (a 19.2 increaseover 2011 figures)A few figures from Pew Internets December 2012:65% of Internet users in the US used social networking sites (a 4%increase from 2011)Friday, June 21, 13 8. How popularisSocialmedia?123There were 1.43 billion social network users in 2012 (a 19.2 increaseover 2011 figures)A few figures from Pew Internets December 2012:65% of Internet users in the US used social networking sites (a 4%increase from 2011)Friday, June 21, 13 9. How popularisSocialmedia?123There were 1.43 billion social network users in 2012 (a 19.2 increaseover 2011 figures)A few figures from Pew Internets December 2012:65% of Internet users in the US used social networking sites (a 4%increase from 2011)61% of adults under 30 reported that they used a social networkingsite at least once per dayFriday, June 21, 13 10. How popularisSocialmedia?123There were 1.43 billion social network users in 2012 (a 19.2 increaseover 2011 figures)What does this all mean?A few figures from Pew Internets December 2012:65% of Internet users in the US used social networking sites (a 4%increase from 2011)61% of adults under 30 reported that they used a social networkingsite at least once per dayFriday, June 21, 13 11. That a significantamount of ourconsumers time is beingspent...Friday, June 21, 13 12. OnSOCIAL NETWORKSThat a significantamount of ourconsumers time is beingspent...Friday, June 21, 13 13. The way wedisseminateinformation isCHANGINGFriday, June 21, 13 14. BROADCASTSocial Media has changedthe way businessestheir message...Friday, June 21, 13 15. And believe it or not...Friday, June 21, 13 16. of consumersexpect a companyto have some sort of93%socialmediapresenceFriday, June 21, 13 17. Friday, June 21, 13 18. The problem is...Friday, June 21, 13 19. Most businesses are still treatingsocial media like JUST anothermarketing channel...The problem is...Friday, June 21, 13 20. Most businesses are still treatingsocial media like JUST anothermarketing channel...The problem is...placeFriday, June 21, 13 21. Friday, June 21, 13 22. But thats not what they want...Friday, June 21, 13 23. Friday, June 21, 13 24. Consumers want a dialogue...Friday, June 21, 13 25. Consumers want a dialogue...Two way communication!Friday, June 21, 13 26. of social media users believe that acompany should go further than justhaving a presence...TheyshouldbeinteractingwiththeircustomersFriday, June 21, 13 27. of social media users believe that acompany should go further than justhaving a presence...85%TheyshouldbeinteractingwiththeircustomersFriday, June 21, 13 28. How socialmedia haschangedeverythingFriday, June 21, 13 29. The old rules of marketing...Friday, June 21, 13 30. 1The old rules of marketing...Friday, June 21, 13 31. Marketing simply meant advertising (and branding)1The old rules of marketing...Friday, June 21, 13 32. Marketing simply meant advertising (and branding)12The old rules of marketing...Friday, June 21, 13 33. Marketing simply meant advertising (and branding)12 Advertising was one way: company-to-consumerThe old rules of marketing...Friday, June 21, 13 34. Marketing simply meant advertising (and branding)123Advertising was one way: company-to-consumerThe old rules of marketing...Friday, June 21, 13 35. Marketing simply meant advertising (and branding)123Advertising was one way: company-to-consumerAdvertising was exclusively about selling productsThe old rules of marketing...Friday, June 21, 13 36. Marketing simply meant advertising (and branding)1234Advertising was one way: company-to-consumerAdvertising was exclusively about selling productsThe old rules of marketing...Friday, June 21, 13 37. Marketing simply meant advertising (and branding)1234Advertising was one way: company-to-consumerYou needed to have a huge budgetAdvertising was exclusively about selling productsThe old rules of marketing...Friday, June 21, 13 38. Marketing simply meant advertising (and branding)1234Advertising was one way: company-to-consumerYou needed to have a huge budgetAdvertising was exclusively about selling productsThe old rules of marketing...5Friday, June 21, 13 39. Marketing simply meant advertising (and branding)1234Advertising was one way: company-to-consumerYou needed to have a huge budgetAdvertising relied on interrupting people to get them to pay attention to amessageAdvertising was exclusively about selling productsThe old rules of marketing...5Friday, June 21, 13 40. The NEWrules of marketing...Friday, June 21, 13 41. 1The NEWrules of marketing...Friday, June 21, 13 42. Marketing is now morethanjustadvertising1The NEWrules of marketing...Friday, June 21, 13 43. Marketing is now morethanjustadvertising12The NEWrules of marketing...Friday, June 21, 13 44. Marketing is now morethanjustadvertising12The NEWrules of marketing...People want authenticity, not spinFriday, June 21, 13 45. Marketing is now morethanjustadvertising123The NEWrules of marketing...People want authenticity, not spinFriday, June 21, 13 46. Marketing is now morethanjustadvertising123 People want participation, not propagandaThe NEWrules of marketing...People want authenticity, not spinFriday, June 21, 13 47. Marketing is now morethanjustadvertising1234People want participation, not propagandaThe NEWrules of marketing...People want authenticity, not spinFriday, June 21, 13 48. Marketing is now morethanjustadvertising1234 All you really need is an internetconnectionPeople want participation, not propagandaThe NEWrules of marketing...People want authenticity, not spinFriday, June 21, 13 49. Marketing is now morethanjustadvertising1234 All you really need is an internetconnectionPeople want participation, not propagandaThe NEWrules of marketing...5People want authenticity, not spinFriday, June 21, 13 50. Marketing is now morethanjustadvertising1234 All you really need is an internetconnectionInstead of causing one-way interruption, marketing is abouthavingcontentready for when your audience needs it mostPeople want participation, not propagandaThe NEWrules of marketing...5People want authenticity, not spinFriday, June 21, 13 51. And most importantly...Friday, June 21, 13 52. Friday, June 21, 13 53. you havetheabilityto reachyour buyers directlyFriday, June 21, 13 54. MARKETING IS nolongeraboutseeingyourcompanyonTV...you havetheabilityto reachyour buyers directlyFriday, June 21, 13 55. MARKETING IS nolongeraboutseeingyourcompanyonTV...Itsaboutyourbuyersseeingyourcompanyonthewebyou havetheabilityto reachyour buyers directlyFriday, June 21, 13 56. MARKETING IS nolongeraboutseeingyourcompanyonTV...Itsaboutyourbuyersseeingyourcompanyonthewebyou havetheabilityto reachyour buyers directlyitsaboutusinggreatonlinecontenttodrivepeopleintothepurchasing processFriday, June 21, 13 57. MARKETING IS nolongeraboutseeingyourcompanyonTV...Itsaboutyourbuyersseeingyourcompanyonthewebyou havetheabilityto reachyour buyers directlyitsaboutusinggreatonlinecontenttodrivepeopleintothepurchasing processPlus, there are so many opportunities within social for...Friday, June 21, 13 58. PUBLICRELATIONSCustomerServicecollaborationloyaltybuildingCustomerAcquisitionthoughtleadershipnetworkingRECRUITINGFriday, June 21, 13 59. Ready to getstarted?!Friday, June 21, 13 60. FIRSTSTEPS:And remember...Friday, June 21, 13 61. FIRSTSTEPS:1And remember...Friday, June 21, 13 62. FIRSTSTEPS:Define your social media strategy1And remember...Friday, June 21, 13 63. FIRSTSTEPS:Define your social media strategy12And remember...Friday, June 21, 13 64. FIRSTSTEPS:Define your social media strategy12 Stop thinking campaigns, Start thinking conversationsAnd remember...Friday, June 21, 13 65. FIRSTSTEPS:Define your social media strategy123Stop thinking campaigns, Start thinking conversationsAnd remember...Friday, June 21, 13 66. FIRSTSTEPS:Define your social media strategy123 LISTEN + ENGAGE + MEASUREStop thinking campaigns, Start thinking conversationsAnd remember...Friday, June 21, 13 67. FIRSTSTEPS:Define your social media strategy1234LISTEN + ENGAGE + MEASUREStop thinking campaigns, Start thinking conversationsAnd remember...Friday, June 21, 13 68. FIRSTSTEPS:Define your social media strategy1234LISTEN + ENGAGE + MEASUREStop thinking campaigns, Start thinking conversationsAnd remember...Ask for help if you need itFriday, June 21, 13 69. Friday, June 21, 13 70. SOCIAL MEDIA ISNTTHEANSWERTOEVERYTHING...Friday, June 21, 13 71. SOCIAL MEDIA ISNTTHEANSWERTOEVERYTHING...Its not the silver bullet...Friday, June 21, 13 72. SOCIAL MEDIA ISNTTHEANSWERTOEVERYTHING...Its not the silver bullet...Its not your Hail-Mary pass...Friday, June 21, 13 73. SOCIAL MEDIA ISNTTHEANSWERTOEVERYTHING...Its not the silver bullet...Its not your Hail-Mary pass...It cannot:Friday, June 21, 13 74. SOCIAL MEDIA ISNTTHEANSWERTOEVERYTHING...Its not the silver bullet...Its not your Hail-Mary pass...Sell a product no one wantsDeliver RESULTS overnightGuarantee SalesBe used forshort-term PROJECTSIt cannot:Friday, June 21, 13 75. SOCIAL MEDIA ISNTTHEANSWERTOEVERYTHING...But...Its not the silver bullet...Its not your Hail-Mary pass...Sell a product no one wantsDeliver RESULTS overnightGuarantee SalesBe used forshort-term PROJECTSIt cannot:Friday, June 21, 13 76. socialmediacanhelpwithyourcustomerserviceFriday, June 21, 13 77. socialmediacanhelpwithyourcustomerserviceEasier to receive and organizecustomer feedbackFriday, June 21, 13 78. socialmediacanhelpwithyourcustomerserviceInstant response to questions/concernsEasier to receive and organizecustomer feedbackFriday, June 21, 13 79. socialmediacanhelpwithyourcustomerserviceInstant response to questions/concernsEasier to receive and organizecustomer feedbackFaster and cost-eectiveFriday, June 21, 13 80. socialmediacanhelpwithyourcustomerserviceInstant response to questions/concernsEasier to receive and organizecustomer feedbackFaster and cost-eectiveGather information oncustomer-sentimentFriday, June 21, 13 81. socialmediacanhelpwithyourcustomerserviceInstant response to questions/concernsEasier to receive and organizecustomer feedbackFaster and cost-eectiveGather information oncustomer-sentimentAbility to resolve customer issuesbefore they spread...Friday, June 21, 13 82. socialmediacanhelpwith REpeatbusinessFriday, June 21, 13 83. socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyFriday, June 21, 13 84. socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyA great first experience means a possiblepositive tweet or Facebook reactionFriday, June 21, 13 85. socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyA great first experience means a possiblepositive tweet or Facebook reactionEngage with customers outside ofthe physical storeFriday, June 21, 13 86. socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyA great first experience means a possiblepositive tweet or Facebook reactionEngage with customers outside ofthe physical storeUse social for contests, specialoers or coupons that will encourage repeatbusinessFriday, June 21, 13 87. socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyA great first experience means a possiblepositive tweet or Facebook reactionEngage with customers outside ofthe physical storeUse social for contests, specialoers or coupons that will encourage repeatbusinessCustomer Follow-UpFriday, June 21, 13 88. socialmediacanhelpwith WORD OF MOUTHFriday, June 21, 13 89. Create buzz around your brandsocialmediacanhelpwith WORD OF MOUTHFriday, June 21, 13 90. Create buzz around your brandCurrent customers can spread the wordabout your business to their friendssocialmediacanhelpwith WORD OF MOUTHFriday, June 21, 13 91. Create buzz around your brandCurrent customers can spread the wordabout your business to their friendsAllows new customers to find you onsocial platforms & Googlesocialmediacanhelpwith WORD OF MOUTHFriday, June 21, 13 92. Create buzz around your brandCurrent customers can spread the wordabout your business to their friendsAllows new customers to find you onsocial platforms & GoogleDemonstrate the type of company you are(your brand) instead of just plugging productssocialmediacanhelpwith WORD OF MOUTHFriday, June 21, 13 93. Create buzz around your brandCurrent customers can spread the wordabout your business to their friendsAllows new customers to find you onsocial platforms & GoogleDemonstrate the type of company you are(your brand) instead of just plugging productssocialmediacanhelpwith WORD OF MOUTH Helps to build your SEO(important for Google!)Friday, June 21, 13 94. And most importantly...Friday, June 21, 13 95. Friday, June 21, 13 96. HAVE FUN!Friday, June 21, 13 97. HAVE FUN!...and if you need help, dont hesitate to ask!Friday, June 21, 13 98. Thank you!Friday, June 21, 13 99. Thank you! Cristin Groganwww.cristingrogan.comTwitter: @cristinEMAIL:cg@cristingrogan.comFriday, June 21, 13