social media for business
DESCRIPTION
This is the slideshow from a presentation I gave to members of BizPro Networking (www.bizpronetworking.com) on using Social Media to power their small business sales and marketing efforts. Filled with some great advice and case studies of companies who are doing the right (and some doing the wrong) things! Enjoy!Tim McMahon, JrMCM Social MediaTRANSCRIPT
THE SMALL BUSINESS GUIDE TO GETTING
SOCIAL: A “Hands-On”
Approach to Getting Started in Social Media!
A BRIEF INTRODUCTION:Tim McMahon, Jr. – Founder and
Principal at MCM Social MediaWebsite: www.mcmsocialmedia.comContact Me:
[email protected]: 603-721-9628
THIS MORNING’S AGENDA:• The Top 3 Ways To Use Social
Media for Business! (10 min)• The 5 Myths of Social Media
Marketing (10 min)• Selecting the RIGHT Tools for
your Project (10 min)• 5-10 Minute Break• The “Hands-On” Part! (45
min)• Questions (10 min)
The #1 Thing You Must Know About
Social Media:
INBOUND MARKETING = Getting Found by the People
ALREADY Searching For
You
Social Media is a Tool in Your Inbound Marketing Toolbox
Inbound Marketing is about Pulling
People In, NOT
Pushing your message
onto them!
Social Media in Action
• Socialnomics Video
The 3 Principals of Using Social Media for Business!
Educate, Promote and Engage!
1) Promote Your Product or Services to Potential Buyers
2) Educate Current and Prospective Customers
3) Engage Your Followers (i.e. Build Relationships!)
How are Real Companies Employing these Principals?
BRAND REPUTATIONUnited Breaks Guitars http://bit.ly/z2GU5
VIRAL MARKETINGGary Vaynerchuck, Wine Library: http://bit.ly/d9fVDy
SALES PROSPECTINGMCM Social Media
REWARD LOYALTYUnited’s Twitter Campaign
CROWDSOURCE THE NEXT BIG IDEA!Moo’s Place Ice Cream http://bit.ly/cXdDqR
BUILD A COMMUNITYUNH Alumni Association develops donors thru LinkedIn http://bit.ly/a9RqT0
INCREASE PRODUCT/SERVICE AWARNESSYMCA – Who Knew they had 300 Programs?
5 Myths of Social MediaSocial Media is FREE It’s Just for TEENS
It Can’t Be MEASURED You Need to be EVERYWHERE!
Just Hire the YOUNGEST Person
in the Organization!
So Which Tool Do I Use?
The Social Media Tool That’s RIGHT for Your Business:
Reaches the RIGHT Person
In the RIGHT Place
At the RIGHT Time
The Big 3….And a Few Others I Thought You Might Like….
WHAT ARE THE NEEDS OF MY BUSINESS? Hopefully, you’re not putting your company name on a social networking account just to send messages back and forth to former high school classmates, so there has to be an impetus. Figure out what your needs are. Are you short-staffed? Is your advertising budget running thin? WHAT AM I USING THE SITE FOR? After you’ve established your needs, consider the primary goal of your social media strategy. Do you want to recruit employees for a certain department? Do you want to market a new line of products? Do you want to connect to more people in your industry? WHOSE ATTENTION AM I TRYING TO GET? Okay, so you want to market a new service offering, for example. You still need to know your target audience for that service, and with more than 500 million users on Facebook, you'll need to narrow your focus. WHICH SITES DO I WANT TO TAKE ON? If you have enough staffing power to handle multiple social networking sites, that’s great. If not, it’s important to focus on one or two, or you could spread yourself too thin and fall victim to the “gaping void” perception, where you end up going days without activity. Your followers will notice. WHO’S GOING TO MANAGE MY PAGE? Would your social media activity fall under a current employee’s responsibilities, or do you need to bring on new talent? If you ever find yourself without the staffing resources to manage your page, don’t stick your head in the sand - Find some interns – in most cases, they’ll do it for free. WHO HAS ACCESS TO MY PAGE? What type of trust level do you have established at your company? Will all of your employees have access to the social media accounts, or a select few? Take the time to assess the skills and character of those who can log into your page, or you may run into unsavory situations down the road – especially when dealing with former workers. WHO’S GOING TO BE THE PERSONALITY OF MY PAGE? Does your company already have a public representative that usually handles speeches, press, etc.? It may be beneficial to rein in that person as the voice of your social media site. People buy from other people, not from other companies - in order to solidify trust, pick someone to represent your brand.
Time to Get Your Hand’s Wet
Developing Your Social Media Marketing Strategy!
1. Audience
2. Goals
3. Resources
4. Action
4 Steps to a Successful Social Media Marketing Strategy
•Monitor
• Listen
• Participate
• Shape
