social media history
DESCRIPTION
TRANSCRIPT
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Social Media
Denis Gillet & Adrian Holzer
The first 2000 years
“Media we get from other people exchanged along social links, creating distributed discussion or community”
When did you last check Facebook?
25%of the time spent online
WHY
We are social animalsSocial cues enable primates to work better in groups
1
Social cues are assessed through information sharing
2Gossip
breaks space and time boundaries
3 Technology
Writing
3400BC Uruk
First letter
2600BC
Egypt
Ostracism
Athens510BC
Literacy was on the rise
Socrates“[people who read] will appear to be omniscient and will generally know nothing”
Roman Tablets
100BC
Acta DiurnaProceedings of the senate
44BC
1440 Gutenberg
Printing
1517
Luther 95 theses
If only known men print, this inconvenience [heresy, treason, seditious libels] is avoided
Regulation Censorship
Worshipful Company of Stationers
Coffee houses
coffee houses & salons created a public sphere
http://pages.uoregon.edu/koopman/courses_readings/phil123-net/publicness/
Habermas
“Why doth solid and serious learning decline, and few or none follow it now in the university?”
http://pages.uoregon.edu/koopman/courses_readings/phil123-net/publicness/
“Because of the coffee-houses where they spend all their time.”Anthony Wood
Oxford 1670
“learning has brought disobedience, and heresy, and sects into the world and printing has divulged them and libels against the best government, God keep us from both” Gov William Berkely Virginia 1671
1690
Thomas Paine1775
Penny Papers
http://pages.uoregon.edu/koopman/courses_readings/phil123-net/publicness/
selling audience to advertisers
coffee houses & salons created a public sphere
http://pages.uoregon.edu/koopman/courses_readings/phil123-net/publicness/
Habermas
coffee houses & salons created a public sphere
http://pages.uoregon.edu/koopman/courses_readings/phil123-net/publicness/
Habermas
mass media turned the critical public into passive consumer public
FROM
TO
Telegraph
1843
Radio
1894
Television
1926
ARPANET
1969
1970s - public bulletin board system BBS
YUMYUMRestaurant reviews
http://www.kaleberg.com/yumyum/index.html
1976
WEB
1990 Tim Berners-Lee
SixDegrees.comfirst friend list
1997
BLOGs
1999
2002
2003
First news feed
2006Mostly news feed
2010Mobile Social Media
2011
Temporary Social Media
“Fill the world with pamphlets and books
that are foolish, ignorant , malignant,
libelous, […] and such is the flood that even things that have done
some good lose all their goodness.”
Erasmus 1466-1536
The copyright of images belong to their authors. I will remove them on demand. Contact me at [email protected]