social media ingeny
DESCRIPTION
TRANSCRIPT
Stage 1
ThePreliminar
yRound
Team Name:INGENY
Name of first member: Debasish ChatterjeeCollege Name: Institute of Management Technology
Name of second member: Ishika RayCollege Name: Institute of Management Technology
Hey Debasish, Now a days I hear a lot of
buzz regarding social media.. But what is this social media?
Hi Ishika… See in simple
terms, it is a medium of
virtual communication
between two or more
persons.
It involves creation, sharing or exchange of
information and ideas using the
web service
In fact now a days, social
media has such a mass appeal
that it has become a major
mode of marketing as
well!
Wow!! That sounds cool!!! Please tell me
more about the various platforms of
Social Media
Well it seems like you are
interested!!! There are various
platforms of social media
Major Platforms include Online
forums and communities like
chat, instant messaging and
discussion forums.
Like Idea Centre at
Kodak Gallery???
Great!!! They are a valuable resource for
companies to collect data and provide
key information.
Then there are Social Networking sites like
Facebook and Twitter. They help to create
interest for products through side-bar
advertising.
Also different networks have different benefits.
Example: MySpace concentrates on entertainment,
LinkedIn on career.
I think Blogs and Micro blogs should also be under social
media…
Yes, they are the best platform to promote word of
mouth marketing.
That means, social media covers a vast
number of people and affects a large number
of lives
Even Media Sharing platforms like YouTube and Social News sites
like Digg and Reddit also come
under social media
Ok, But even television and media advertising
reaches to a vast number of people.. And it appeals to people of all age? Then
why social media for advertising?
Good Question! See, nowadays company
keep customers at the top of the ladder.
Social Media helps to interact directly with the customers at a
nominal cost.
The customers provide valuable feedback , as
per which the company can modify
their products and win customer loyalty. This
is called crowd sourcing.
Plus, social media helps
creating a buzz before a new
product launch. Remember the
Kolaveri di video? This is
called viral marketing
Plus, India ranks fourth globally in terms of internet
users and 7th as far the use of social
media in concerned.
That provides a huge potential for social
media marketing. Also companies can
overcome geographic barriers through social
media.
I understand!! Often consumers are influenced
by opinion leaders and second hand information. When a celebrity praises a
book, it becomes a bestseller. Perfect way of
influencer marketing!
This probably is the only thing that cant have any
flaws, whatsoever, isn’t it?
Hahaha!!! Not really. Like every good thing social media too has its own drawbacks
Social Media gives rise to identity theft. A lot of
information and idea is communicated through social media these days and these information
may get hacked
Confidential data may get leaked. Also it is
very difficult to predict if right advertisement
reaches the right person at the right
time
That is disappointing
Don’t get disheartened,
everyday hundreds of techie are coming up with new anti-theft
tools like MCPR from McAfee and First Alert
Social media-savvy organizations are
very optimistic about the role of social
media in their organizations.
WOW!!!! That sounds great, I think I should start selling my songs through
social media now!!!! Thank you Debasish!!!!
You are welcome Ishika!!! Hope you get a lot of likes !!!
Crippp Cripp……
Reference
• http://www.ey.com/IN/en/services/advisory/social-media-marketing-india-trends-study-2013
• Marketing Management by Philip Kotler• E-Marketing by Strauss and Frost