social media inthemix_smallbiz
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TRANSCRIPT
Presented by Brenda Jones, Ph.D.
WHY SOCIAL MEDIA IS GOOD FOR SMALL
BUSINESS
SOCIAL MEDIA IN THE MIX
SOCIAL MEDIA & BUSINESS
SOCIAL MEDIA & SMALL BUSINESS
CHALLENGES FOR SMALL BUSINESS
Effective Marketing - nearly 50% Small Business Owners find marketing/communication biggest challenge
Use Data/Analytics
•How are peoplefinding you?
•Products/servicesmost interested in?
•Social media used?
Read more: http://smallbusiness.foxbusiness.com/sbc/2011/06/17/survey-reveals-social-media-savvy-entrepreneurs-are-passionate-and-eager/#ixzz1jAXOGCui
SOCIAL MEDIA & SMALL BUSINESS
83% small business entrepreneurs plan to use social channels to boost business this year.
What does that mean for you?
What are you using now? Your Return?
Read more: http://smallbusiness.foxbusiness.com/sbc/2011/06/17/survey-reveals-social-media-savvy-entrepreneurs-are-passionate-and-eager/#ixzz1jAXmEOt3
WEB SITE WORKING FOR YOU?Your page is now a hub vs. “electronic brochure” of 10 yrs ago. The role of the website is all of the following:
Increase sales revenue Increase visibility of your business Advertise products Aid in brand development Provide customer service Generate sales leads Retain customers Build an online community
Social media is part of this – your online presence
SOCIAL MEDIA IN THE MIX
Tools Key Functions– Identify–Presence– Sharing–Conversations–Reputation–Relationships–Groups
•Blogs•Facebook•Four Square•Linked In•You Tube•Twitter•Google +
BRAND MANAGEMENT & SOCIAL MEDIA
Empower associates and “embassadors” by giving them timely information and TRUST
Break news on twitter, provide short 2-3 min. videos on products, and provide timely responses to comments and questions!
Integrate – support live events with on-line tools and provide real “contact” time vs. email & web-page only
Social Media in the Mix, Presented by Brenda Jones, Ph.D.
Read more: http://smallbusiness.foxbusiness.com/technology-web/2012/01/09/how-to-divvy-up-social-media-responsibillity/#ixzz1jAYWdUHu
Never Delegate Social Media Externally
Use a Team Platform to Manage (accounts & tool like Hootsuite)
Know What You're Asking
Build a Social Media Strategy
TIPS FOR HOW TO MANAGE SOCIAL MEDIA
MOBILE CONSUMERSPeople are already searching for your website on
their smartphones and tablets.
50% of mobile users expect websites to load at the same speed as on computers. Or even faster. Today.
What about tomorrow?
Mobile users value speed. They want their transactions to happen within 30 seconds or less.
What can you do? Check your mobile friendliness…http://validator.w3.org/mobile/
M-COMMERCEMobile commerce is an important trend whose
time has come… POINT-KNOW-BUY About 80% of adults in the US have a cell phone or
tablet with Internet access.Visual recognition software & cameras have
improved.
Amazon’s Flow app – Point your phone at books, DVDs & get details, media clips and purchase info
eBay – coming soon…take a picture and find one like it on eBay
SOCIAL MEDIA LAW
Can I fire employees for posting nasty comments about our business on Facebook? No, not really…
1. Adopt a social media policy that reflects the National Labor Relations Board’s recommendations
Facebook and Google recently entered into consent decrees with the Federal Trade Commission (“FTC”) to avoid litigation
2. Ensure that the “Terms of Use,” “Privacy Policy” are up to date, transparent and understandable
3. Adopt a document retention policy
For more read http://windmillnetworking.com/2012/01/11/social-media-business-presence-attorney/?utm_source=feedblitz
USEFUL RESOURCESPartnerUp, the first online social network for small business owners and entrepreneurs http://www.partnerup.com/
http://www.sba.gov/advocacy
Why Your Social Media Presence Needs To Be Vetted By A Social Media Attorneyhttp://windmillnetworking.com/2012/01/11/social-media-business-presence-attorney/?utm_source=feedblitz
http://deluxesmallbizblog.com/
http://www.w3.org/Mobile/
http://wordpress.org/
http://wordpress.org/extend/plugins/google-analyticator/
http://mashable.com/2012/01/15/33-digital-media-resources/