social media: (r)evolution of marketingthe myth social media landscape: most people can identify...

Social Media: (R)evolution of Marketing

Magic Marketing USA | [email protected] | www. magicmarketingusa.com

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The Big Question: Why Social Media?




* Branding – Promoting your brand / properties so people “know” you and what you do when they see you. * Customer Connection – Sharing listings and engaging contacts. This gives people the ability to see a listing in real time before contacting you. They can see themselves living there and find out all the details. They are informed. Saves your time AND theirs. IT IS VIRAL! * Search Engine Optimization (SEO) – Google real time indexing for Facebook, Twitter, Google+ with customization for blogging. * Business Connections – Virtual Networking is huge in LBM (Location Based Marketing). Your new advertising is a customer or the connection of a customer.


Four Reasons for Using Social Media:



The Big Question: What Social Media?




THE MYTH

Social Media Landscape: Most people can identify “some of these” social media outlets.




THE REALITY Social Media Landscape: The representative outlets used to create a social media presence.

Outlets vary depending on market, audience, and research.




Every Social Media has a

demographic – by age, income,

education, gender, and

industry.




Social Media Landscape: The representative outlets used to create a social media presence. Outlets vary depending on market, audience, and research.




The Big Question: Where in Social Media?




There are general two types of social media:

Broad Based – Reaches around the world. Location Based – Reaches toward a location or region.




Broad Based Social Media includes:




Answer: Statistics Do Not Lie! Your audience IS THERE! *310M Daily Unique Visitors to Facebook in 2011. *1 in 4 Americans watch a video online DAILY on YouTube. Every minute, 48 hours of video uploaded. *Twitter has 22 million unique visits a day. *Linkedin gets 8 million visits a day and grows at a rate of roughly one new member per second. *Flickr gets 10.9 million visits a day. * Nearly half (43 percent) of all online consumers are either fans or followers of at least one brand on Twitter or Facebook. * 68 % of daily Twitter users follow at least one brand.

Location Based Social Media:




Location Based Marketing - A social media marketing strategy focusing on location-based mobile check-in services to bring

deals, promotions, coupons, discounts, or specials to customers in real time on their mobile devices.




LBM and How it Works


•Near-field communications (NFC): technology that allows two devices that are in close proximity -- between two and 20 centimeters -- to exchange information. •Bluetooth marketing: like NFC, this allows data transfer over short distances. If you've used a wireless phone. •Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages. •Geo-Location: Allows your phone or smart device to connect with a cloud network to mark where you are and bring back information you might want to see.



Why does mobile matter?


Of the 311 million Americans, 2 out of 3 own a smart phone.

Top Five Usage:

•Check Email

•Search the Web

•mCommerce

•Social Media

•Check-in Services

Top Items Purchased: Destination Plans (meals, events), Retail, and

Games.



LBM Advantage


In short – you are giving customer access to your business and receiving viral advertising

in return…all from their phone.

Remember – LBM is about rewarding an action!



LBM 101: Baby Steps


Website Performance –

•Does your website look

good on a mobile phone?

•Does it perform like you

expected?

•Are the same features and

benefits available to the user on mobile?




Facebook geo-locates people and allow instant reviews, pictures, and connection between users.

LBM 101: Facebook




YELP gives users the ability to instantly share their user experience, check-in for deals, and connect others to a good or service.

LBM 101: YELP and DEALs



Converting Your Customers to Business or Repeat Business





When you text HHI to 428-28….you automatically get reply messages asking for an email and a welcome message. This can be rewarded in your shop instantly.

LBM 101: Texting Campaigns




Gives you the code to let someone scan to join your email list AND allows you to create a flyer for your shop instantly. So easy to reward an action.

LBM 101: QR Codes




Get listed with local directory sites ! Go to www.getlisted.org to find out where you are already listed and where you need to claim your page.

LBM 101: Closing Tip



http://www.getlisted.org/

The Biggest Question: Proof?





Case Study: Post from Networking in High Heels

1 Week After Post: 1133 People Reached

323 Likes 41 Comments

116 Shares

2 Weeks After Post: 1202 People Reached


136 Shares

A Month After Post: 1565 People Reached


159 Shares





The back end numbers skyrocketed! Viral reach and people talking about the page jumped!





Every single type of growth happened – in large jumps! – except PAID. There were no paid results. On Feb 8th, we tagged this post to Michelle Obama’s page!





The page LIKES are continuing to increase, the viral nature of the page increase, the people talking about the page increased over 253%, and the reach increased over 71%!



Perceived Problem: With so many options available under the broad term of “social media,” many people hesitate or do a poor job at engaging due to the overwhelming choices and time constrains!





Real Problem: It is not being executed correctly with SEO and the right branding in place!



Social media comes up higher in search engines that individual websites and help you stay connected with your audience until the point of sale.


#1 Reason for using Social Media:



social media: (r)evolution of marketingthe myth social media landscape: most people can identify...

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