super bowl 50 social media trends and analysis
TRANSCRIPT
TOTAL POST VOLUME
Mentions of Super Bowl 50 over the 24 hours13,614,775(February 7th, 2016)
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500,000
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SB50 Brands
Mentions of Super Bowl 50 increased
+49.5% over Super Bowl 49
LEADING BRANDS
• Doritos claimed 33.5% of the Super Bowl conversation with their contest to award $1 Million dollars to the viewer who created the best commercial for #CrashTheSuperBowl. The commercial titled Dorito Dogs was announced the winner.
• Avocados From Mexico was dominating the conversation all week, leading up to the Super Bowl, with commercials that used the hashtag #AvosInSpace
328,091Super Bowl 50 Brand mentions over the last 24 hours
LEADING TEAMS
1.3M
931.6K
• After his fourth Super Bowl appearance, the majority of the conversation surrounding Peyton Manning were related to rumors of his retirement.
• Walking out of the press conference room after the game drove the conversation around Panther’s quarterback, Cam Newton.
SENTIMENT
• The words “best”, “happy”, “congrats”, and “great” were the most frequently used terms among all positive comments.
Game Ads
• In the week leading up to the Super Bowl, the conversation was dominated by males (81%), however there was a shift in conversation during the game - resulting in an equal split between males & females.
• The majority of tweets were shared by individuals in the 25-44 age range.
Game Ads
Gender and Age Demographics
Game Ads