Powered by

2016 Social Media Trends and Analysis

BIG GAME

TOTAL POST VOLUME

Mentions of Super Bowl 50 over the 24 hours13,614,775(February 7th, 2016)

12:00

AM

2:00 A

M

4:00 A

M

6:00 A

M

8:00 A

M

10:00

AM

12:00

PM2:0

0 PM

4:00 P

M6:0

0 PM

8:00 P

M

10:00

PM

12:00

AM

2:00 A

M

4:00 A

M

6:00 A

M

8:00 A

M0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

SB50 Brands

Mentions of Super Bowl 50 increased

+49.5% over Super Bowl 49

LEADING BRANDS

• Doritos claimed 33.5% of the Super Bowl conversation with their contest to award $1 Million dollars to the viewer who created the best commercial for #CrashTheSuperBowl. The commercial titled Dorito Dogs was announced the winner.

• Avocados From Mexico was dominating the conversation all week, leading up to the Super Bowl, with commercials that used the hashtag #AvosInSpace

328,091Super Bowl 50 Brand mentions over the last 24 hours

LEADING TEAMS

1.3M

931.6K

• After his fourth Super Bowl appearance, the majority of the conversation surrounding Peyton Manning were related to rumors of his retirement.

• Walking out of the press conference room after the game drove the conversation around Panther’s quarterback, Cam Newton.

SUPER BOWL 50 PERFORMERS

590K Coldplay506K Lady Gaga472K Beyoncé279K Bruno Mars

TOP HASHTAGS

41K#SB50#SuperBowl#KeepPounding

13K7K

SENTIMENT

• The words “best”, “happy”, “congrats”, and “great” were the most frequently used terms among all positive comments.

Game Ads

• In the week leading up to the Super Bowl, the conversation was dominated by males (81%), however there was a shift in conversation during the game - resulting in an equal split between males & females.

• The majority of tweets were shared by individuals in the 25-44 age range.

Game Ads

Gender and Age Demographics

Game Ads