the daily media
Post on 19-Oct-2014
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Sharing from The Daily Media for FreShTRANSCRIPT
Who are we?
Style & Beauty With AttitudeStyle & Beauty With Attitude
http://fashionesedaily.com
Started as personal blog in 2005
The first and only Indonesian consumer generated media in fashion & beauty
Informal style of editorial which readers find easier to relate to
Written by people who are passionate in fashion and beauty
http://mommiesdaily.com
Launched in December 2009
Friendly non-judgemental place to share motherhood journey for Indonesian mother
Resourceful and trustable site, packed with articles from various pregnancy and parenting topics
Regular tips and Q&A session with respective experts
http://famenframe.com
Launched in October 2009
Featuring exclusive pictures of celebrities style
No gossip
http://femaledaily.com
Started in May 2007
Well moderated forum with intensive discussion and sharing about women’s related topics
12 dedicated forum staff
More than 21,000 members
Are those 21,000 members all female?
Introducing, Female Daily's very first forum member:
Thomas Arie SetiawanTwitter: @thomasarie
Some numbers…
1,500+ new forum posts per day
1,000+ forum members logged-in to forum
2,600+ articles in network
100+ brands being discussed in forum
What do we talk about in the forum?
How to make your makeup lasts longer
Cheap but great makeup products
Hati-hati Kosmetik Palsu
What bags are you drooling over right now?
Showroom sepatu, show us your collection here!
Today's Outfit
FOTD (Face of The Day)
JOTD (Jilbab of The Day)
HOTD (Hair of the Day)
Tribute to Alexander McQueen
Ketiak Hitam, Solusinya?
What else?
IS IT ONLY ABOUT FASHION AND BEAUTY?
Career & Finance
Current Affair
EDUCATING WOMEN TO BE SMART CONSUMERS
Product Reviews and Comparison
Identifying the original from the fake
How to be environmentally responsible
Go Local
Our values
Saying no to beauty stereotypes.
Our members have:
Different sizes and body types
Different skin tones
Different shopping budget
They are all welcome, even celebrated, in our community
HIGH SOCIAL AWARENESS
WHY DO THEY LIKE INTERACTING IN FEMALE DAILY FORUM?
(Almost) all female members
Accessible archive & well-moderated forum
Relaxed and non-judgmental environment.
They can talk about anything
They can be anonymous
Meeting people with common interests
People can be connected to their passion & channeling it
Igniting entrepreneurship within our community
Female Daily Forum
Female Members
Discussion
Consumers Insight
BRAND
Survey Result
Fashionese Daily blog’s influence in purchasing decision
Fashion
Strongly Agree 25.76%
Agree 44.75%
Neutral 19.49%
Disagree 2.88%
Beauty
Strongly Agree 41.86%
Agree 41.19%
Neutral 8.98%
Disagree 1.02%
Female Daily forum’s influence in purchasing decision
Fashion
Strongly Agree 29.31%
Agree 51.08%
Neutral 17.24%
Disagree 2.37%
Beauty
Strongly Agree 47.41%
Agree 41.16%
Neutral 9.48%
Disagree 1.94%
The Daily Media Network’s influence in changing opinion/interest
Strongly Agree 13.15%
Agree 49.14%
Neutral 33.62%
Disagree 4.09%
Purchase percentage influenced by The Daily Media Network
0 – 20% from total purchase 17.08%
21 – 40% from total purchase 25.17%
41 – 60% from total purchase 25.17%
61 - 80% from total purchase 20%
81 – 100% from total purchase 12.58%
Survey Result
So if you… Are female or male
Love fashion and beauty
Love sharing and discussing,
Want to find out what’s happening in the female world
Want to meet people and make more friends
Want to know the answer to this question
Ketiak Hitam, Solusinya?
Please join our wonderful communities
femaledaily.com
fashionesedaily.com
mommiesdaily.com
femaledaily.com
Thank You!