university of kent - challenge brief - empathic design
TRANSCRIPT
Marketing the value proposition Developing the project
Creating the model Measuring the impact
That can be taken forward…
Why do people get involved?
• Making sense of people’sattitudes & behavioursas well as theirmotivations helpsunderstand how toinvolve them.
• What influences peoplemost in whether publicspaces meet their needs,is the level and type ofinteraction they expectto have with others.
Can technology improve where I live?
• Technology doesn’t onlyhelp people connectwith others online. Itcreates opportunities forpeople to get off theinternet or their phonesand do things offline too.
• Many of the best digitalinnovations haverepurposed an existingidea to a new field.
Steps
• 1. Collect data
o Carry out empathic conversation with older participants.o Carry out field observation of how people interact in public spaces (these could be, but
are not limited to: gardens, high street, bus stop, public transport, shopping centres, village green, train station, library, etc.).
• 2. Identify the problem space
o Decide on a public space you will investigateo Decide on the participant group (old, young, children, elderly, etc.)o Identify the problem (what needs addressing or changing)?
• 3. Propose a design solution
o Research the feasibility of your idea (technological capabilities/constraints, user acceptance)
o Test the design solution with representative group of users o Present to the client and examiners
Credits
Slide 2:
• https://www.flickr.com/photos/sirens-of-titan/5891414655
• https://www.flickr.com/photos/darkspawn/6891001298
• https://www.flickr.com/photos/arkhip/5509022857
• https://www.flickr.com/photos/wiredforsound23/15792255328