vbc 2015 renting with confidence presentation
TRANSCRIPT
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Dynamic Rental was designed to help stores manage multiple partner rebate-
based rental programs.
SPRING 2014
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Goal 1: Understanding the Mechanics of the
tool (how does it work?)
‣ What Dynamic Rental is designed to do
‣ How to manage your data
- Great data in, great rentals out
‣ What actions and settings impact what results
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Goal 2: Establishing a Best Practice
Workflow.
‣ When certain steps should be done
‣ How to keep track of where you are in the process
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Goal 3: Explore what other stores are doing
with Dynamic Rental.
‣ Analysis of Fall 2014 Dynamic Rental data
‣ Roundtables (find the bullhorn!)
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Dynamic Rental was designed to help stores manage multiple partner rebate-
based rental programs.
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WHY REBATE-BASED RENTALS?
‣ Students are becoming more conscious of the price of rental
books.
‣ If you are not competitive, they will go with a competitor.
‣ We’ve found that a multi-partner, rebate-based rental program
is the best way to lower your rental price.
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VBC 2015
37%Percentage by which fully-
managed/kiosk programs
are
best store-managed
programs on new titles
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VBC 2015
40%Percentage by which fully-
managed/kiosk programs
are more expensive than
best store-managed
programs on used
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Best Store-Managed vs. Average Ful ly-Managed rental retai l pr ic ing
0
20
40
60
80
New Used
35.355.54 49.4976.28
Fully-Managed Pricing Store-Managed Pricing
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Renting with multiple partners has its challenges. Verba can help!
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SOLUTION #1 : COMPARING REBATES IN PRE-RENTAL MODE
‣ Import your rebate files in our Pre-Rental Mode and we’ll do the comparison work for you.
‣ Export our Rental Report and we’ll show you the best offer.
‣ You can use this report to price your rentals (less excel wizardry required).
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CHALLENGE #2
OPTIMIZATION OF RENTAL REBATE REVENUE.
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D i f ference in rebate value based on the number of rebate partners
0
7.5
15
22.5
30
1 3 5 9
$24.91
$17.94
$11.03
$0.00
Difference between Max and Min
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SOLUTION #2: SELECTING PARTNERS IN PRE-RETURN MODE
‣ Pick the rental partners you’d like to use.
‣ Turn on the Verba Marketplace and Ingram to add additional rebate revenue.
‣ Allocate a percentage to your preferred wholesaler, if you want!
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CHALLENGE #3
ALLOCATION TO THE RIGHT BUYER AT TERM’S END.
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SOLUTION #3: ASSIGNING BOOKS TO PARTNERS IN SCANNING MODE
‣ Scan your rental books, we’ll show you where to send them.
‣ Export a scan report and use it to build a credit request.
‣ Ship your books and you’re done!
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PRE-RENTAL MODE TO DO LIST
‣ Establish your settings
‣ Import your rebates
‣ Find a best rebate offer to use to price your rentals
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Spans from term open to the point where you have a list of actual quantity
rented to import into our system
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WHEN?
Ideally, this is the first thing you do in Dynamic Rental.
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RENTAL RETURN DATE
‣ This is the date when you expect to have the majority of your
rentals returned
‣ What is impacted by this setting:
- If you use the Verba Marketplace, it tells us when to start looking for offers.
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PRIMARY WHOLESALER
‣ If you have a preferred rental partner, choose it from this
dropdown.
‣ What is impacted by this setting:
- Cost-Based Rental Price (Verba’s guidepost price)
- Allocation of titles during Pre-Return Mode
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ESTIMATED RENTAL SALES
‣ This is the % of estimated sales that you expect to be rentals
rather than straight purchases.
‣ What is impacted by this setting:
- Total Units With Offers on Rental Console
- Estimated Total Rebate in your Rental Titles export
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S INGLE RENTAL VARIANT
‣ Do you split your rentals into new and used, or do you have
one single rental price (or “variant”)?
‣ What is impacted by this setting:
- Cost-Based Rental Price (Verba’s guidepost price)
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WHEN?
The import should happen automatically. But it is good to confirm before you start importing your rebate
files.
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WHEN?
Shop your books as soon as you start gathering adoptions. Import them as soon as you get files back from your
rental partners.
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How many rental partners are Verba stores using?
0%
10%
20%
30%
40%
1 2 3 4 5 6 7 8 9 10
6%0%0%6%
14%
34%
17%
9%11%
3%
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IMPORTING YOUR REBATE FILES
Required Fields
‣ ISBN
‣ Rebate Amount
‣ Max Quantity (if partner has a restriction on the number of books you can rent)
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Step 4:
CHECK OUT YOUR RENTAL CATALOG (AND SAVINGS!)
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WHEN?
When you have finished importing your rebate files.
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Step 5:
EXPORT YOUR RENTAL REPORT & PRICE YOUR RENTALS
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PRICING YOUR RENTALS
‣ Export Rental Titles Report to use as a reference for pricing
‣ Use Best Offer (or Primary, if you prefer) as your rebate value
‣ You can use Verba’s Cost-Based Rental Price as a guideline
‣ Enter rental headers into your back office (Dynamic Rental
does not push to your back office, so this is a manual process)
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THE RENTAL TITLES REPORT
‣ Where to f ind i t :
‣ Al l rental books tab:
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PRE-RENTAL MODE DONE LIST
‣ You established your settings
‣ You imported your rebates
‣ You found a best rebate offer to use to price your rentals
‣ You rented your books
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PRE-RENTAL NEW RELEASES & OTHER MISCELLANY
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TROUBLESHOOTING IMPORTS
‣ There are some common reasons for import failure:
- Multiple tabs on your spreadsheet
- Not supported file type (we recommend .xlsx, .xls or .csv)
‣ Our interface is additive, so if you get additional titles from a
buyer you can import a full or partial list
‣ Be careful when importing your rebates that you choose the
right partner.
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AUDITING YOUR IMPORTS
‣ You can export our Rental Titles Report to see:
- Every ISBN you’ve imported into Dynamic Rental, with rebate,
buyer, and import date.
- A link to download the original file.
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THE RENTAL TITLES REPORT
‣ Where to f ind i t :
‣ Find the Imported Rebates and Fi les tabs:
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AUDITING YOUR IMPORTS
‣ Imported Fi les Tab
‣ Imported Rebates Tab
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COST-BASED RENTAL PRICE‣ We provide a very basic guideline for rental pricing on the Rental Titles
Report (on the All Rental Books tab)
‣ If you turn Single Rental Variant on in Settings we will show you one price.
Otherwise, we will show you new and used.
‣ We use your new retail price and an industry standard 75% of new retail to
calculate the price for new and used, respectively.
‣ If you choose a primary rebate partner, we will use your primary rebate
instead of best offer.
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PRE-RETURN MODE TO DO LIST
‣ Import rental sales numbers
‣ Decide if you’d like to keep any of your rentals
‣ Turn on additional marketplaces
‣ Allocate stock to a preferred (“primary”) partner
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Spans from when you import quantity rented into Compete until you begin
scanning
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Step 1:
IMPORT RENTED QUANTITY AND QUANTITY TO KEEP
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WHEN?
When you have stopped renting for the term, and have a comprehensive
list of total quantity rented.
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EXPORTING YOUR RENTAL SALES FILE
‣ Export this file from your back office
‣ Format as a clean spreadsheet (CSV, XLS, XLSX, TXT)
‣ Required Columns: ISBN and Quantity Rented
‣ Optional Columns: Author, Title, Quantity to Keep
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IMPORTING QTY RENTED: BAD FILE : (
Why am I a bad file?
‣ Data not broken into columns.
‣ Extra rows with blank or non-essential information
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IMPORTING QTY RENTED: GOOD FILE : )
Why am I a good file?
‣ Each title on one line
‣ No extra rows
‣ Contains all required fields
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WHY IMPORT QUANTITY RENTED?
‣ More accurate metrics/analytics
‣ Track progress of your rental scanning
‣ Acts as a failsafe for items scanned that you don’t intend to
send back as rentals
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IMPORTING QUANTITY TO KEEP
‣ WHY? If you’d like to keep some of your rentals.
‣ HOW? QTK will be prioritized during scanning before titles are
allocated to your partners.
‣ WHEN? We recommend importing your QTK when you import
your rental sales numbers.
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USING QUANTITY TO KEEP
‣ Store A exported their rental sales from their back office and
added a Quantity to Keep column manually. They imported this
into Dynamic Rental.
‣ As they continued to get new adoptions, they imported
additional keep quantity during Pre-Return Mode.
‣ When scanning, they kept 19% of their total quantity rented.
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WHEN?
It is essential you take this step before scanning.
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WHY ALLOCATE TO A PRIMARY?
‣ Different stores have varying levels of commitments, both
stated and unstated, to their wholesale partners.
‣ Establish this setting if you want to assure that a certain
percentage of items go to a preferred wholesaler.
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USING A PRIMARY ALLOCATION
‣ Store B uses NBC’s Partnership program. They imported rebates for
the items they wanted to rent through Partnership, in addition to
shopping their adoptions with other partners.
‣ Because they had to return the books to Nebraska so as not to be
charged wholesale price for the item, they set their primary
allocation to 100%.
‣ All items rented through Partnership went to Nebraska, all that
weren’t went to the highest bidder.
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VBC 2015
16%Percentage of stores that
assigned a minimum
allocation to a primary
wholesaler.
SPRING 2014
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WHAT IS THE VERBA MARKETPLACE?
‣ A collection of real-time online marketplace offers
‣ Treat it like an additional rebate partner
‣ No need to import a file: just toggle on
‣ Verba provides a shipping interface and free shipping labels
‣ End of term offers: these rebates are not guaranteed, so can’t
be turned on until Pre-Return Mode.
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VBC 2015
89%Percentage of Dynamic
Rental stores who used the
Verba Marketplace as a
rental partner.
SPRING 2014
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INGRAM
‣ Dynamic Rental has Ingram rebates offers preloaded.
‣ No need to import a file: just toggle on.
‣ You’ll need to fill out a vendor form, which you can find on
Verba’s Help Desk.
‣ These will be shipped like other wholesalers.
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PRE-RETURN MODE DONE LIST
‣ You imported rental sales numbers
‣ You decided if you wanted to keep any of your rentals
‣ You turned on additional marketplaces
‣ You allocated stock to a preferred (“primary”) partner
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PRE-RETURN NEW RELEASES & OTHER MISCELLANY
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TO RE- , OR NOT TO RE-(QUOTE)
‣ If you receive a re-quote from a rental partner, you can import
that re-quote into Dynamic Rental.
‣ HOWEVER! Be careful about the conditions of your re-quote.
Some providers will honor the best offer. Others will only honor
the most recent offer.
‣ Our system is designed for the first type of re-quote, not the
second.
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IMPORTING ADDITIONAL QTK
‣ If you receive a new adoption for a title you have on your
rental list, you can add additional QTK.
‣ Export out of your back office or build manually in excel.
‣ Required fields: ISBN and Keep Quantity.
‣ Do this through the catalog import functionality.
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SCANNING MODE TO DO LIST
‣ Scan and allocate your rental books to the right partner
‣ Print out your scan report to build credit requests
‣ Ship books to the Verba Marketplace
‣ Track your shipment and reconcile your rebate check
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Spans from when you click Start Scanning. This is the last step.
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PREPARE TO SCAN
‣ Make sure the barcode is visible on each rental book
‣ Decide how you want to scan
- Scan one book at a time
- Pre-sort and scan using a quantity field
‣ Decide how you want to box your books
- As you go
- Sort then box
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USING STUDENT/TEMP WORKERS
‣ Dynamic Rental is designed to let people with no Compete
experience scan books during this Mode.
- Share scans
- Sandbox mode
- Exceptions mode
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WHEN?
You can start scanning books in the rental interface whenever you’re
ready. However…
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WHEN: THE VERBA MARKETPLACE
If you are scanning using the Verba Marketplace, you will have 30 days from first scan for the shipment to
arrive at our warehouse.
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EXCEPTIONS
‣ Make a box or shelf for exceptions.
‣ People scanning can set aside exceptions for later.
‣ You can go through exceptions all at once as soon as scanning is completed.
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TRACKING ON THE SCAN REPORT
‣ All rented books - Shows how many rented, how many scanned
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TRACKING ON THE SCAN REPORT
‣ Partner breakdown - See what’s been allocated to each partner so far
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TRACKING ON THE SCAN REPORT
‣ Scan log - Everything that was scanned, and when it was scanned
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WHY EXCEPTIONS?
‣ The title does not exist in your term
‣ You scanned more items than you rented
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F INDING EXCEPTIONS
‣ People scanning should have set aside all exceptions.
‣ You can use this pile to scan directly into Exceptions Mode.
‣ You can also find exceptions on our Scan Report.
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SHIPPING YOUR BOOKS
‣ Once you are done boxing your books, contact your rental
partners about shipping your rentals back.
‣ For Verba Marketplace items, you can print labels through our
shipping interface.
- Verba Marketplace labels are Smart Post, and can be shipped
USPS or FedEx. We recommend shipping FedEx.
- Currently not set up to ship pallets of boxes.
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WHEN?
When you receive your rebate check.
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USING THE SHIPMENTS REPORT
‣ Shows tracking numbers so you can track the progress of your
shipment.
‣ Shows items received and final rebate value accepted.
‣ Shows items that were rejected and for what reason.
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SHIPMENTS REPORT
‣ Accepted Shipped Items - Items received at the Verba Marketplace warehouse
‣ Rejected Shipped Items - Items rejected by our warehouse, with rejection reasons
‣ Tracking Numbers - All shipments printed through the Verba interface
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REJECTED SHIPPED ITEMS
There is a $3 return shipment fee for all rejected items
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SCANNING DONE LIST
‣ You scanned and allocated your rental books to the right partner
‣ You printed out your scan report and built credit requests
‣ You shipped books to the Verba Marketplace
‣ You tracked your shipment and reconciled your rebate check
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SPRING 2014
SHIPPING NEW RELEASES & OTHER MISCELLANY
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ADDING QTK AFTER YOU START SCANNING
‣ You can do it!
‣ Do it the same way you would for additional Quantity to Keep in Pre-Return Mode (through Catalog Data import).
‣ But, it will not retroactively assign items to keep.
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SPRING 2014
RENTAL ROUNDTABLES
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