visiontv media kit 2015–16 2014 - zoomermedia media kit 2015–16 media kit 2015–16 | visiontv...

VISIONTV MEDIA KIT 2014

VISIONTV MEDIA KIT 2015–16

MEDIA KIT 2015–16 | VISIONTV

TV IS THE UNIVERSAL

SCREENNo platform delivers a bigger,

more committed audience everyday than TV.

Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.”

83

Canadians view 56 million hours of commercial

television a day, more than 83% of their total

video viewing time.

76

TV is a high priority medium for consumers. 76% of com-

mercial TV viewing hours are spent on first run programs.

TV is the universal screen, 89% of consumers have one, and they use it for 80% of their video viewing hours.


TV CONNECTS US

TV is part of our lives. 68% of Canadians consider TV part of their daily routine, and half insist on giving it their “full attention” while watching.

TV is consumed socially. 48% of our viewing hours are spent with other people.

TV connects us. 43% of us talk about TV with family and friends.

Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.”

48

68

43

HALF

VisionTV is in 95% of English Speaking Homes in Canada that’s over…

10 million households, reaching 2.4 million viewers 2+ weekly!

VisionTV is the voice for the Zoomer Generation, and features two primary programming streams: British Fare &

Nostalgic Favourites.

Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015).


Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015)

DID YOU KNOW…

49 43minutes per day with VisionTV? This makes us the Number 1 specailty station for daily minute viewership

minutes per day watching VisionTV’s Entertainment Block? That’s more than… W Network, Food Network, Bravo, History & HGTV.

Women 25–54 spend an average of

Adults 25–54 spend an average of

A Loyal Viewing

Audience


VisionTV: A Top Specialty Station for Women 35+

Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015), M-F 3p-Mdnt.

In our Entertainment Block, we continue to rank ahead of stations such as HGTV, History, CBC News, Showcase, Bravo & Discovery.

0

10

20

30

40

50

60

7062.9

59.5

49.447.5 45.7 43.9

40.9 39.7 37.934

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RTS

NET

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NA

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ETW

OR

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TV

HIS

TOR

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CB

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RK

SHO

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TV

MEDIA KIT 2015–16 | VISIONTV BRITISH FARE

DOWNTON ABBEY

MR. SELFRIDGE DOC MARTIN GRANTCHESTER

HOME FIRES

CRIMSON FIELDPOLDARK

VisionTV is the exclusive National Canadian Broadcaster for numerous top British series…

MEDIA KIT 2015–16 | VISIONTV NOSTALGIC FAVOURITES

McMILLAN & WIFE McCLOUD

MURDER, SHE WROTE COLUMBO MARCUS WELBY, M.D.

IRONSIDE


SOUTH ASIAN PROGRAMMINGTap into Canada’s largest ethnic consumer group

158,000 viewers tune into the South Asian time programming block each week

1.9 million different viewers tuned into South Asian programming over the 2014–15 season

Source: Numeris Total Canada; 2014–15 Weeks 1-52; Reach Qualified 1m; Persons 2+. Saturday 8am–2am.


ZNews: Lifestyle Coverage for ZoomersZNews Videographer Darrin Maharaj brings you lifestyle coverage for Canada’s 45+ Zoomers interested in health, finance, entertainment, sex and issues that affect you and your family.

ZNews airs regularly throughout the full VisionTV schedule - optimizing Zoomer reach and frequency.


MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

3:00

CDN Drama (Twice In A Lifetime / Republic of Doyle / Sue Thomas F.B. Eye / Heartland)theZoomer / Conversations

with Conrad 3:30

4:00

Marcus Welby M.D.4:30

5:00

Ironside5:30

6:00

CDN Drama (Higher Ground / Anne of Green Gables / Road to Avonlea / Murdoch Mysteries / Emily of New Moon)6:30

7:00

Murder She Wrote7:30

8:00

Columbo

Britcom Classic (Last of the Summer Wine)

8:30Britcom Contemporary

(Miranda)

9:00

theZoomer / Conversations with Conrad

Great Movie

British Drama (Our Zoo / Poldark / Doc

Martin / Home Fires / Crimson Field / Arthur & George /

Grantchester)

Great Movie(McMillan & Wife/McCloud)

Gaither Gospel Hour9:30

10:00

CDN Documentary (premiere)

British Drama (Downton Abbey Encore / Mr. Selfridge)

Britcom (Keeping Up Appearances)

Sing-a-long Fridays10:30

11:00 Messages From Spirit with Colette Baron-Reid (The World of the Unexplained) / Spring 2016 CDN Drama

theZoomer / Conversations with Conrad

11:30 Conspiracy Show (The World of the Unexplained) / Spring 2016 CDN Drama

VisionTV Delivers 60 Hours of Weekday Entertainment Programming

Fall 2015–16 Schedule


VISIONTV VIEWERS & FINANCEVisionTV viewers are more likely than the general population to…

HAVE HIGHINTEREST SAVINGS

HOLD STOCKS / MUTUAL FUNDS

HAVE GICs (Guaranteed Investements Certificates)

Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.

Index 120

Index 113

Index 116$


VISIONTV VIEWERS & AUTOMOTIVEVisionTV viewers are more likely than the general population to…

HAVE MOST RECENTLY BOUGHT A MIDSIZE PREMIUM VEHEICLE

HAVE MOST RECENTLY BOUGHT A DOMESTIC VEHICLE

OWN A JAPANESE VEHICLE


Index 130 Index 110

Index 110


VISIONTV VIEWERS & BIG-BOX STORESVisionTV viewers are more likely than the general population to shop at…


Index 132 Index 125

Index 117

Index 127Index 119


VISIONTV VIEWERS & TECHNOLOGYVisionTV viewers are more likely than the general population to…

HAVE SPENT $1,500–$2,499 ON TVs & HOME THEATRE UNITS IN THE PAST 2 YEARS

PERSONALLY SPEND $76–$100 PER MONTH ON CELL-PHONES/SMARTPHONES

EQUALLY USE THEIR CELLPHONES / SMART-PHONES FOR PERSONAL AND BUSINESS MATTERS

OWN SURROUND-SOUND SPEAKERS FOR THEIR HOME THEATRE


Index 137

Index 117

Index 133

Index 129


VISIONTV VIEWERS & SNACK FOODSVisionTV viewers are more likely than the general population to…

REWARD THEMSELVES WITH SNACKS/CANDIES

HAVE EATEN 3–4 BOXES/ PACKAGES OF READY-TO-EAT COOKIES IN THE PAST MONTH

EAT FLAVOURED TORTILLA CHIPS MOST OFTEN

HAVE EATEN 3+ JARS (HIGH) OF PEANUT BUTTER IN THE PAST MONTH

HAVE EATEN CRUNCHY PEANUT BUTTER IN THE PAST MONTH

HAVE EATEN 1–2 PACK-AGES OF CHEWY CAN-DIES IN THE PAST WEEK

HAVE EATEN CHEESE CRACKERS IN THE PAST MONTH

EAT CHOCOLATE CHIP COOKIES MOST OFTEN

PREFER TO CHEW GUM AS A BREATH FRESHENER

PREFER HARD CANDY/MINTS


Index 115

Index 165

Index 132

Index 140 Index 142

Index 144

Index 123 Index 136

Index 122

Index 121


VISIONTV VIEWERS & CEREALSVisionTV viewers are more likely than the general population to…

EAT COLD CEREALS WITH DRIED FRUITS/BERRIES/RAISINS

EAT MULTI-GRAIN COLD CEREALS


Index 144Index 127


VISIONTV VIEWERS & DAIRYVisionTV viewers are more likely than the general population to…

HAVE DRANK 1–3 LITRES OF MILK IN THE PAST WEEK

BE HEAVY CONSUMERS OF BUTTER

MOST OFTEN USE BUTTER AS A TOPPING

CONSUME LARGE SIZED YOGURT (500G–750G) IN HH MOST OFTEN


Index 116Index 113Index 148

Index 117

EAT INDIVIDUALLY WRAPPED SLICED PROCESSED CHEESE MOST OFTEN Index 118


VISIONTV VIEWERS & SOFT DRINKSVisionTV viewers are more likely than the general population to prefer to drink…


ORANGE SODA

ROOT BEER

GINGER ALE

Index 207 Index 113 Index 111


VISIONTV VIEWERS & COFFEEVisionTV viewers are more likely than the general population to…

HAVE DRANK 500g OF INSTANT COFFEE IN THE PAST MONTH


Index 191

HAVE DRANK INSTANT COFFE IN THE PAST WEEK

DRINK DECAF INSTANT COFFEE MOST OFTEN

HAVE DRANK FLAVOURED COFFEE IN THE PAST WEEK

Index 197

Index 146 Index 114


VISIONTV VIEWERS & DININGVisionTV viewers are more likely than the general population to…

FREQUENT A QSR/FAST FOOD RESTAURANT


Index 125

FREQUENTLY EAT AT A RESTAURANT

EAT PIZZA AT A RESTAURANT

EAT SUBS/SANDWICHES AT A RESTAURANT

Index 119

Index 118 Index 118


VISIONTV VIEWERS & BEAUTY PRODUCTSVisionTV viewers are more likely than the general population to…

HAVE USED LIP GLOSS IN THE PAST WEEK

HAVE USED HAIR-SPRAY 6–7 TIMES IN THE PAST WEEK

USE FOOT CREAM MOST OFTEN

USE MOISTURIZ-ING FACIAL CREAM MOST OFTEN

USE BODY LOTION MOST OFTEN

BUY SPF 16 TO 35 SUNSCREEN PRODUCTS MOST OFTEN

HAVE USED FACE POWDER IN THE PAST 6 MONTHS


Index 147

Index 248

Index 138Index 119

Index 139

Index 130

Index 123


VISIONTV VIEWERS & OTC PRODUCTSVisionTV viewers are more likely than the general population to…

USE CAPLETS TO RELIEVE HEADACHES

MAINLY USE PAIN RELIEVERS 6–9 TIMES PER MONTH FOR MUSCLE/BODY PAINS

HEAVILY USE PAIN RELIEVERS 10–14 TIMES PER MONTH FOR BACK PAIN

Index 125

Index 174 Index 115

USE PAIN RELIEVERS FOR HEADACHESIndex 119



VISIONTV VIEWERS & SANITARY TISSUEVisionTV viewers are more likely than the general population to…


HAVE USED 3–4 BOXES OF FACIAL TISSUE IN THE PAST MONTH

HAVE USED REGULAR SIZED PAPER TOWELS IN THE PAST MONTH

HAVE USED 3–4 ROLLS OF PAPER TOWL IN THE PAST MONTH

Index 116

Index 125 Index 115


VISIONTV VIEWERS & HOUSEHOLD PRODUCTSVisionTV viewers are more likely than the general population to…


USE LIQUID BATH CLEANERS IN HOUSE- HOLD MOST OFTEN

USE NATURAL/ENVIRONMEN-TALLY FRIENDLY HOUSEHOLD CLEANERS MOST OFTEN

Index 164 Index 143


VISIONTV VIEWERS & LEISURE ACTIVITIESVisionTV viewers are more likely than the general population to…


HAVE ATTENDED LIVE THEATRE 1–2 TIMES IN THE PAST MONTH

HAVE ATTENDED A MUSEUM 1–2 TIMES IN THE PAST MONTH

HAVE ATTENDED A GALLERY 1–2 TIMES IN THE PAST MONTH

HAVE ATTENDED THE OPERA 1–2 TIMES IN THE PAST MONTH

Index 161

Index 119 Index 216

Index 268


VISIONTV VIEWERS & MOVIESVisionTV viewers are more likely than the general population to…


HAVE FREQUENTED THE MOVIES IN THE PAST MONTH

ATTEND MOVIES THAT ARE FAMILY/CHILDREN ORIENTED

ATTEND ACTION/ADVENTURE MOVIES

MOST OFTEN ATTEND DRAMA MOVIES

ATTEND HORROR MOVIES

ATTEND ANIMATED MOVIES

Index 124

Index 122 Index 122

Index 140

Index 157 Index 130


VISIONTV VIEWERS & HOME IMPROVEMENTSVisionTV viewers are more likely than the general population to…


SPEND $5,000–$9,999 ON HOME IMPROVEMENTS IN THE PAST 2 YEARS

PURCHASE TOOLS/HOME IMPROVEMENT ITEMS FROM RONA

BUY TOOLS/HOME IMPROVEMENT ITEMS FROM HOME HARDWARE

Index 150

Index 126

Index 160


TELEVISION RADIO

TORONTO/GTA

TORONTO / VANCOUVER / OTTAWA

COBOURG

GEORGIAN TRIANGLE

KINGSTON TO WINDSOR PARRY SOUND TO PITTSBURGH

96.7FM (DOWNTON TORONTO ONLY)

REST OF NETWORK INCLUDES:ZoomerSingles.com / VisionTV.ca / ONETV.ca / Joytv.ca / HopeTelevision.ca / Classicalfm.ca /

ZoomerRadio.ca / ZoomerShow.ca / ZoomerLifeConference.ca / ideacityOnline.com /

ZoomerMedia.ca

PRINT

DIGITAL

EVENTS

THE NEW

THE NEW

LEVERAGE THE FULL POWER OF

MEDIAzoomermedia.ca

ZoomerMedia Television64 Jefferson Ave

Toronto, Ontario, M6K 1Y4(416) 368-3194

Vice President, SalesDan Hamilton

Senior Director, Integrated Sales Lisa Richler

Airtime Television Sales Inc.890 Yonge StreetSuite 400Toronto, OntarioM4W 3P4 (416) 923-7177

National Sales Executives:Mark Burko, John Aonso, Mike Gibson, Kevin Haggith, Ty Trainor

Rogers 60 + 237 | BellTV 261 | Shaw Direct 394or check your local listings | visiontv.ca

CONTACT INFORMATION

visiontv media kit 2015–16 2014 - zoomermedia media kit 2015–16 media kit 2015–16 | visiontv...

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