webinar presentation 509

8/6/2019 Webinar Presentation 509

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This document is for informational purposes only, and Tekelec reserves the right to change any aspect of the products, features orfunctionality described in this document without notice. Please contact Tekelec for additional information and updates. Tekelec. For Whats Next.

Mobile Broadband ClimatesThe Road to LTE


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Speaker

Jason Emery Director of Product Management, Tekelec

Tekelec Proprietary2 I Tekelec. For Whats Next.


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Asset Manager for Customers Around the World

300+ customers in 108 countries

8 of 10 of the worlds largest wireless carriers

70% of all North American cable modem subscribers

One third of customers have 2 or more products

150+ Performance Management customers

59 Mobile Messaging customers

30+ Policy customers

20 Subscriber Data Management customers

Tekelecs portfolio manages the serviceproviders most valuable assets :

customer experience

subscriber profiles network resources

enabling the creation of innovative serviceswhile optimizing investments.

300+ customers in 100+ countries

9 of 10 of the worlds largest wirelesscarriers

70% of all North American cable modemsubscribers

3 I Tekelec. For Whats Next. Tekelec Proprietary


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Growth in mobile industries

Messaging

IP based M2M

Device based ecosystems

Streaming Services

Capable Mobile Hardware



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Challenge of Scaling the Packet Core in next 5 years

Traffic/Revenue divergence

The Packet Core Solutions must

scale 8 -10 times within the next 5years.

The scaling must be cost efficientto remain profitable.



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GSA Global LTE Commitments



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Key Success Factors on the Road to LTE

7 I Tekelec. For Whats Next.

5-8 times increases in data

traffic

Competition for

limited over-the-air

bandwidth

Signaling Control Plane

must scale to match the

multifold increase in data

traffic

Bandwidth must

be managed to

maintain quality of

experience (QoE)for all services

Network performance

must be constantly

monitored and key

market data collected

to optimize customerexperienceOperational

Visibility

Tekelec Proprietary


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Scaling the Control Plane


Scaling the

Control Plane

Tekelec Proprietary


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Control Plane Evolution

- Diameter: Authentication, Authorization and Accounting (AAA), MobilityManagement

- SIP: Session Establishment, Services Support / Delivery


Scaling the

Control Plane

Tekelec Proprietary


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The Road to Chaos

Simple network starts with a few nodes Direct peer-to-peer IP addressing

But, as the traffic demands increase

More nodes are added to the network

Which increases the complexity of thenetwork

Leading to a mesh architecture that isunmanageable


Scaling the

Control Plane

Tekelec Proprietary


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What a Chaotic Mesh!

Issues with mesh network .

Connection management

Fault handling

Interoperability

Network Interconnection

Load balancing/sharing

Route management

that affect scalability of the network


Scaling the

Control Plane

Tekelec Proprietary


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Order from Chaos

Centralized signaling control plane offers

Connection management

Fault handling

Interoperability

Network Interconnection

Load balancing/sharing

Route management

a systematic way of scaling the network


Scaling the

Control Plane

Tekelec Proprietary


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Diameter Network with Diameter Relay/Proxy Agent

Foreign LTE Domain

Home LTE/IMS Domain

Foreign GPRS Domain

ABMF RF

vSGSN

vS4-SGSN

vPCRF

DiameterAgent

vMME

DiameterAgent

IP-SM-GW

PGW

OCF

AF

OFCF

SS7

I/S-CSCF

PCRF

P-CSCFMME

EIR AAAHSSDiameterRelay/Proxy

Agent

HSS Res SBR


Scaling the

Control Plane

Tekelec Proprietary

T d R lit


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Todays Reality:Subscriber Data Explosion

Service providers are currently unable to effectively leverage subscriber data

HLRs, SCPs, etc. Legacy archaic DBs, switch-based

Real-time requirements (involvedin call processing) Inflexible

Drivers for

User Data

Convergence

(UDC) Back-office

DatabasesVAS Databases

Core NetworkDatabases

Provisioning, Billing, CRM, etc. Off-the-shelf IT technology Lots of records/size of records Non-real-time

SMSC, MMSC, App Servers, etc. Wide range of different DBs Proprietary implementations Duplicate subscriber info


Scaling the

Control Plane

Tekelec Proprietary

T ' R lit St d di ti P


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Tomorrow's Reality: Standardization Progress3GPP User Data Convergence

UDC is standardizing the traditional SDM approach

Just the first step towards true Subscriber Data Management

Reduce network complexity and eliminate redundancies

Standardizing support for new services and applications

Customized User Experience

Separating the brains from the brawns

Consolidating Subscriber Data (UDR)

Standardized and Flexible interfaces

User Data Silos User Data Convergence (UDC)

UE

HLR/AuC HSS

Presence

Application Logic

User Data Storage

Message Group

UE Presence

HLR/AuC HSS

Open User

Data Capability

User Data

Repository

Application Logic

User Data

Correlated by

A Data Model

Message Group


Scaling the

Control Plane

Tekelec Proprietary


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Traditional SDM versus Next Generation SDM

Monolithic Warehouses: silos outside

HLR ASIM-HSS

Siloed profiles and

identities Inflexible schemas Data duplication No front-end

interaction

Multi-profile, multi-identity undercommonsubscription

Extendible schemas Data reuse Front-end

interaction viadatabase

Traditional SDM: silos inside

HLR IM-HSS AS

Directory Server

LTE-HSS

Next Generation SDM: breaking the silos

HLR AS

Relational Database

IM-HSSLTE-HSS


Scaling the

Control Plane

Tekelec Proprietary


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Policy Management


Policy

Management

Tekelec Proprietary


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Are you ready for the torrent of mobile data traffic?

Pricing Structure?

Capacity Planning?

Regulatory?

Managing usage experience?

New Revenue Generation?


Policy

Management

Tekelec Proprietary


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Policy: Cost Containment & Revenue Growth

New services/tiered services

Personalizesubscriberservices

Opt-in premiumservices

Bandwidthmanagement

Subscriberprofilemanagement

Quality ofexperience

Congestionmanagement

Fair usemanagement

RevenueCreation

CostOptimization


Policy

Management

Tekelec Proprietary


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Applica

tions

Network

Building Blocks for Policy

DPI /Optimization

GGSN, PGW, SGWHA/PDSN

CMTS, B-RAS

ServiceDelivery Platform

PolicyMgmt

Cont

ent

Providers

Subscribe

r

DataMgm

t

PCRF SPR / HSS

Policy Enforcement

Policy Decision == Policy Controland Management

Policy Decision is responsible fortelling the enforcement gatewayswhat to do

I/P/S-CSCF


Policy

Management

Tekelec Proprietary


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Policy Management Use Cases

Bandwidth

on Demand

Fair Use & CongestionManagement

MobileVideo

ParentalControls

Service

Tiering

Third-PartyApps

Personalization

Machine toMachine Services

Regulatory

CloudServiceTraffic


Policy

Management

Tekelec Proprietary


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Customer Experience Management


Operational

Visibility

Tekelec Proprietary


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Customer Experience Management Landscape


Operational

Visibility

Increased Service Complexity Service Combinations Multiple Interfaces have to be

supported

Multiple enabling technologies

Not All customers are Created Equal Mass Market

Corporate customer

Tekelec Proprietary

C t E i M t i


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Customer Experience Management is

CEM

Network

Operations

ServicePerformance

SubscriberActivity

MarketingHandsets /

Devices

Roaming Mgt

NetworkPlanning

Accurately forecasting

traffic demands

Marketing and Planning for

new services

Getting an

accurate view of

customer activity

Optimizing Service

Operations andcommunicating with

vendors to solve issues

Optimizing network

performance

Managing roaming

agreements andcharacterizing

roaming traffic

Managing handset

performance and quality of

experience bottlenecks


Operational

Visibility

Tekelec Proprietary


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CEM Value Proposition and Required Open Architecture

ApplicationsCustomer SystemsGSM

GPRS/3G Real TimexDR building

for every event

Data Acquisition Data Mediation/Storage

Integrated

xDR

Static &

DynamicEnrichment

Customer Intelligence

CEM, Cust Activity, etc

Network IntelligenceTroubleshooting, Diagnostics,

QoS, etc

Service Intelligence Roaming,

Mobility, Marketing, etc

Data Feed / Export

Probe basedReal Time

Storage

KPIs &

Alarms

Generation

FilterUnwanted traffic

LTE

VoIP

Internet

PSTN

CorrelateCreate a summary event (xDR) of

every transaction, session, sms, call.Visualize

Support numerous

department needs

Analyze trends for QoS

Visualize subscribers QoE

Pin-point customer issues

Trend service usage

Detect network issues real-time

Pro-actively solve service

affecting issues

Diagnose network QoS issues

Supply data records for 3rd

party applications like billing

verification, SLA management,regulatory data-warehouse.


Operational

Visibility

Tekelec Proprietary

Th R d LTE


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The Road to LTE..

As Service Providers roll out LTE networks, they need

solutions that:

Provide a systematic way of scaling the network

Deliver converged subscriber management

Deliver more services between people or machines with lessinvestment, increase revenues and ARPU while lowering CAPEX and

OPEX Create new revenue opportunities

This can be accomplished by

Implementing a core signaling architecture that allows them scale thecontrol plane and consolidate subscriber data

Managing the demand for bandwidth with policy control

Providing operational visibility to deliver a quality customer experience


Operational

Visibility

Policy

Management

Scaling the

Control Plane

Tekelec Proprietary

T k l I lli N k C P f li


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Tekelec Intelligent Network Core Portfolio

PerformanceManagement

(Network,S

erviceandCustomer)

PIC

MusicDownloads

Video

SocialNetworking

Web

Mobile MessagingSubscriber Data Management (SDM)

EIRNumber

PortabilityENUM Presence Server

Network Address

Book

3GPP HLR IMS/LTE HSS AAAChat/IM

Server

Social Network

Gateway

IP-SM-GW

Fixed

Cable

2G

GPRS

3G

HSPA

4G

LTEFemtoWiFiDSL FTTx WiMAX

Servicesand

SubscriberData

Policy ManagementSession Management

Service

BrokerSSR DSR

STP X-CSCF HLR Router

BoDApp

Manager

MPE

PCRFIntelligent

ControlPlane

Access



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Q & AFor additional LTE resources, including whitepapers, videos andbriefs, visit www.tekelec.com/LTE


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