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© Prosci. All Rights Reserved. 1
- a Prosci® webinar delivered by proacteur
WEBINAREmerging Trends in Change Management
Research Foundation10 studies over 20 years7 critical success factors
Looking BackReflecting on internal trends in the past 2 years
Looking ForwardWhat is happening at the forefront of the discipline
Agenda
Research Foundation10 studies over 20 years7 critical success factors
Looking BackReflecting on internal trends in the past 2 years
Looking ForwardWhat is happening at the forefront of the discipline
Agenda
© Prosci. All Rights Reserved. 4
Continuing to lead the discipline through research with real change leaders
Study purpose: To uncover lessons learned from practitioners and consultants, so that current change management teams can benefit from these experiences. Emphasis is placed on what is working and what is not, in all areas of change management.
The 2018 report also presents emerging trends in change management, identifies changes that have occurred and describes the future direction of the discipline.
1997 2017
Participants
102
1778
The largest body of knowledge on change management
© Prosci. All Rights Reserved. 5
Hardcopy journal:
Best Practices In Change Management 2018 Edition
Online app:
Change ManagementResearch Library
Specialized report:
Change Managementand Agile
$389 $40/mo or $400/yr $149 (pdf)
Access the research
© Prosci. All Rights Reserved. 7
Agile 2017
Engagement
Culture 2015
Global awareness
Complementary roles
Change Agent Networks
Vertical industry customization
Justifying CM 2013
Job roles and locations 2011
Advice for new practitioners
Complex change
Aligning CM with other disciplines
Measurement and metrics 2009
Integrating CM and PM
Readiness
Trends in CM
Reinforcement and sustainment 2007
Saturation and portfolio management
Organizational change capability 2005
Team member attributes
Resources and budgets 2003
Resistance management 2000
Manager role
Greatest contributors 1998
Biggest obstacles
Methodology
Sponsorship
Communications
Training
1998 2000 2003 2005 2007 2009 2011 2013 2015 2017
Building the body of knowledgeon change management
Evolution of Prosci Research
New topic areaMajor focusMinor focus
Key
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Driving Adoption and Usage by Aligning with Best Practices
GOAL:
Drive adoption and usage to
deliver expected
results and outcomes
Sponsorship
Communication
ManagerEngagement
EmployeeEngagement
Approach
Resources
Integrationwith PM
1.
2.
3.
4.
5.
6.7.
Research Foundation10 studies over 20 years7 critical success factors
Looking BackReflecting on internal trends in the past 2 years
Looking ForwardWhat is happening at the forefront of the discipline
Agenda
© Prosci. All Rights Reserved. 10
Looking Back
Reflect on change management trends in your organization in the past 2 years.
© Prosci. All Rights Reserved. 11
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership support
© Prosci. All Rights Reserved. 12
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership supportMisunderstanding of change management
© Prosci. All Rights Reserved. 13
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership support
Three States of Change + Agile
© Prosci. All Rights Reserved. 14
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership support
0%
20%
40%
60%
80%
'03 '05 '07 '09 '11 '13 '15 17
Percent of participants using a structured approach
0%
20%
40%
60%
80%
Used a methodology
Did not use a methodology
Exce
llen
t o
r G
oo
d C
M
© Prosci. All Rights Reserved. 15
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership supportOften insufficient resourcing for
change management
© Prosci. All Rights Reserved. 16
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership support
Project ECM: Change Capability Journey
ECMCurrent
State
ECMFuture State
ECMTransition
State
A D K A R
Standing in the future
ECM Strategy MapMaturity Model
© Prosci. All Rights Reserved. 17
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership support
75% Integrated CM & PM
Did
Didn't
?
Project and changemanagement integration
© Prosci. All Rights Reserved. 18
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership support
Mid-level management resistance
© Prosci. All Rights Reserved. 19
Internal Two-Year Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership support
Research Foundation10 studies over 20 years7 critical success factors
Looking BackReflecting on internal trends in the past 2 years
Looking ForwardWhat is happening at the forefront of the discipline
Agenda
© Prosci. All Rights Reserved. 21
Road Ahead
Trends you expect to see develop over the next
five years within the discipline of change management
© Prosci. All Rights Reserved. 22
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Expected Discipline Trends Over the Next Five Years
Examine the trend
We must learn and evolve to continue adding value
Identifykeys to success
Consider what itmeans to me
(connecting the dots)
© Prosci. All Rights Reserved. 23
Expected Discipline Trends Over the Next Five Years
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Continuing alignment between change
management and various process, project and
continuous improvement methodologies.
Change management brings a unique value to
the “improvement story”; adoption and usage to
drive benefits realization.
How does this trend impact and support my work?
© Prosci. All Rights Reserved. 24
Expected Discipline Trends Over the Next Five Years
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Establishing Change Management Offices
(CMO) to centralize the change management
function.
Responsible for leading the effort, providing resources, building internal capability,
coordinating with other functions.
How does this trend impact and support my work?
© Prosci. All Rights Reserved. 25
In Denmark, the number is lower and is the lowest in Europe with a CMO of 32%.
We estimate the real number to be close to 10-15%.
The reason is the relative size of companies. The larger the companies are, the more likely it is that a CMO is present in the organisation.
36% 38% 38% 40%
0%
60%
2011 2013 2015 2017
© Prosci. All Rights Reserved. 26
16%
31%
52%
57%
73%
40%
0% 40 %
Level 1
Level 2
Level 3
Level 4
Level 5
AllLevel 5
Organizational
Competency
Level 4Organizational
Standards
Level 3Multiple
Projects
Level 2Isolated
Projects
Level 1Ad hoc or
Absent
Prosci Change Management Maturity Model
Learn more in the Prosci Thought Leadership Library
Higher maturity = more CMOs
© Prosci. All Rights Reserved. 27
Expected Discipline Trends Over the Next Five Years
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Increasing awareness of the need for change
management.
Change management’s value will become better
recognized and more organizations will begin
to develop change capabilities.
How does this trend impact and support my work?
© Prosci. All Rights Reserved. 28
Expected Discipline Trends Over the Next Five Years
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
More integration with project management
noting that the next five years may see an
increase in project managers building their
skills in change management.
Change management discipline anticipated to
become fully incorporated into PMO’s.
How does this trend impact and support my work?
© Prosci. All Rights Reserved. 29
Integration with Project Management: Keys to Success
Key Your Action Steps
1 Engage sponsor
2 Define measurable goals
3 Clarify roles
4 Specify relationships
5 Manage it as a change Project and changemanagement integration
© Prosci. All Rights Reserved. 30
Expected Discipline Trends Over the Next Five Years
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Expect to see an increased focus on addressing change
saturation and change fatigue.
Change portfolio management as an area of focus to address these
concerns.
How does this trend impact and support my work?
© Prosci. All Rights Reserved. 31
The Amount of Change Is Increasing
2%
7%
20%
36% 36%
1% 2%
11%
31%
55%
0%
10%
20%
30%
40%
50%
60%
Decrease Significantly Decrease Slightly Remain Unchanged Increase Slightly Increase Significantly
2015 2017
Amount of change expected in the next two years
Copyright © 2018 Prosci Inc. Best Practices in Change Management- 2018 Edition
Changesaturation
© Prosci. All Rights Reserved. 32
Expected Discipline Trends Over the Next Five Years
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Measuring change management
effectiveness to demonstrate the
investment in change management has been
worthwhile.
More concrete success metrics like return on
investment.
How does this trend impact and support my work?
© Prosci. All Rights Reserved. 34
Expected Discipline Trends Over the Next Five Years
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Participants see technology assisting
practitioners in assessing, creating and implanting
change management plans.
Increase in cloud-based software applications,
social media, digital assessments and
predictive analytic tools.
How does this trend impact and support my work?
© Prosci. All Rights Reserved. 35
Change Scorecard
CMROI Calculation
Project Health
ADKAR Progress
BestPractice Alignment
3-Phase Process
Initiate Plan Design Develop Deploy Sustain
Adoption
contribution
Installation
contribution
100%
50%
36%
Phase 1Preparing for Change
Phase 2Managing Change
Phase 3Reinforcing Change
Project Application of the Prosci Advanced Tool Suite
© Prosci. All Rights Reserved. 36
Change Scorecard
CMROI Calculation
Project Health
ADKAR Progress
BestPractice Alignment
3-Phase Process
Initiate Plan Design Develop Deploy Sustain
Adoption
contribution
Installation
contribution
100%
50%
36%
Phase 1Preparing for Change
Phase 2Managing Change
Phase 3Reinforcing Change
Build a research-based, holistic scorecard to define, measure and track change outcomes.
Calculate the people-dependent portion of project ROI to gain buy-in and commitment to CM.
Project ROI
People
Dependent
(CMROI)
Measure project health at the initiative level, evaluating leadership/sponsorship, project management and
change management
Measure individual journeys through Awareness, Desire, Knowledge, Ability and Reinforcement
Evaluate your CM practice against industry-leading best practices to improve project outcomes.
Prosci will continue to design and deliver integrated tools and solutions.
© Prosci. All Rights Reserved. 37
Expected Discipline Trends Over the Next Five Years
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Applying change management on a wider variety of project types
than they are working on today.
Change management on larger scale
transformation, mergers and acquisitions, and
culture changes.
How does this trend impact and support my work?
© Prosci. All Rights Reserved. 38
1Aligning with various improvement methodologies
2 Establishing CMO’s
3 Increasing awareness of need
4 More integration with PM
5 Managing change saturation
6 Measuring effectiveness
7 Enabling CM with technology
8 Applying on more project types
Reflections and Emerging Trends in Change Management
1 Greater understanding of value
2 Broader application
3 Adoption of standard approach
4 Lack of adequate resources
5 Focus on capability-building
6 Improved integration with PM
7 Increased leadership support
Looking Forwardfive-year trends
the discipline
Looking Backtwo-year trendsmy organization
Actionable Insights
© Prosci. All Rights Reserved. 39
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