Content Marketing Math:How Much Content You Can Get For the Cost of One Super Bowl Ad?

The average 30-second Super Bowl TV spot costs

$4 million

That’s $133,000 per second

How much content for your content marketing

program could youbuy for that?

53 Issues of your own magazine = 20 hours of engagement per person

17,750BLog PoStS

=10.6 MiLLion SoCiaL ShareS

1300 wHITe

papers

Even fully designed and proofed, that would still be enough for one white paper, every day, for the next 2 years

a Chief Content offiCer

Content marketing leadershipfor your company for 27 years

Content productionexpertise for 44 years

aManagingeditor

17 full-scale cusTomer evenTs= Personal connections with 4,250 customers

50 Bo

ok

S

50 BookS deveLoPed for your Brand=

EstablishEd authority in your industry

4 0 0

400 infograPhiCS=

a potEntially nEw audiEncE throughnEw channEls

remember:While the business goals of content marketing and traditional advertising are often different,

the content you create can be leveraged tohave a much longer shelf life than

traditional ad space.

For more information on the math behind these equations, read Joe Pulizzi’s recent LinkedIn post:

What Can a Super Bowl Ad Buy You in Content?

Want to see more content marketing plays?View the Content Marketing Institute’s

Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers.