what flavour is your digital transformation?
DESCRIPTION
Here are some notes and slides from our HACT House Party session on Digital Transformation based on findings from the Visceral Business Connected Housing studies. Check out www.visceralbusiness for more information.TRANSCRIPT
![Page 1: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/1.jpg)
What Flavour Is Your Digital Transformation?@Annemcx @VisceralBiz
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 2: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/2.jpg)
Do you Zoom?www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 3: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/3.jpg)
The 2014 CONNECTED HOUSING Study
Accelerating performancewww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 4: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/4.jpg)
5 Flavours of Digital Transformationwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 5: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/5.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
1. Communications Flavour
![Page 6: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/6.jpg)
1. Communications Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
There are some very whizzy and shiny social media platforms and apps out there. But what matters most really are strategies for the social media platforms on Housing websites and that residents’ use...
![Page 7: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/7.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Is on 99% of the Top 100 UK Housing websites
If your digital transformation’s mainly about communication, it pays to focus on integrating social media, website engagement and developing networked analytics as the priority.
Is on 86% of the Top 100 UK Housing websites
1. Communications Flavour
![Page 8: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/8.jpg)
1. Communications Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Social media networks can be walled gardens, so what’s the value of publishing straight to these platforms..?
Your website is arguably the main point of attraction, it builds digital equity in your brand and creates seamless user experiences.
![Page 9: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/9.jpg)
P.O.S.S.E
Publish on Own Site, Syndicate Everywhere
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Picture by Joyork © https://www.flickr.com/photos/joyork/443885130
![Page 10: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/10.jpg)
Specific Communications ObjectivesBroadcast v Interaction
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
To engage with our stakeholders
To promote our activities
To reach residents, housing professionals and employers
To be properly recognized externally for all we do well
To reach tenants and staff
These are some of the social media communications objectives Housing organisations have said they have. These can be developed into detailed specific engagement and interactivity.
1. Communications Flavour*Source: Connected Housing 2014
![Page 11: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/11.jpg)
2. Channel Shift Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 12: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/12.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
To achieve channel shift, the first step of course is finding out who and where people are online.
And it’s still early days here for many Housing organiations.
2. Channel Shift Flavour
![Page 13: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/13.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd2. Channel Shift Flavour
![Page 14: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/14.jpg)
2. Channel Shift Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 15: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/15.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Housing organisations can create channel shifts by developing clear customer journey strategies and a framework for tracking and understanding user behaviours, backed up by data.
2. Channel Shift Flavour
![Page 16: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/16.jpg)
3. Service Design Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 17: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/17.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Developing powerful service design experiences and effective digital interaction goes straight to the heart of any brand.
3. Service Design Flavour
![Page 18: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/18.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd3. Service Design Flavour
‘Putting people first?’ It’s arguably a threshold more than a differentiator.
![Page 19: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/19.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
There’s a lot of vendorware out there.
But how many focus on putting a data capability into your organisation?
A good digital transformation strategy based on service design does that.
3. Service Design Flavour
![Page 20: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/20.jpg)
Make your ownwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Picture by Laura Manfre © https://www.flickr.com/photos/joyork/443885130
![Page 21: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/21.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd3. Service Design Flavour
![Page 22: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/22.jpg)
4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 23: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/23.jpg)
4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Picture by Claire Howson © https://www.flickr.com/photos/claire_howson/2706334959
![Page 24: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/24.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Developing a networked culture internally is at the core of creating sustained digital transformation.
It can be used to measure flows of business value and this becomes even more important when people are mobile.
4. Networked Culture Flavour
![Page 25: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/25.jpg)
4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 26: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/26.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Inter-Operability
4. Networked Culture Flavour
![Page 27: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/27.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Networked culture promotes interoperability and linked data across departments, projects and platforms wherever possible.
4. Networked Culture Flavour
![Page 28: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/28.jpg)
5. Business model flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 29: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/29.jpg)
5. Business model flavour
LACK of supplyAffordabilityUnemployment
Skills
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
These issues Housing organisations say affect them the most*. Digital business modeling as part of digital transformation can help Housing organisations adapt to meet them.
*Source: Connected Housing 2014
![Page 30: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/30.jpg)
Personal data sources
Locators
Social Interactions
Environment
Transactions
Personal data store Personal data apps and services
Visualisation/Awareness
Management/Control
Sharing/Exploitation
Social Value
5. Business model flavourSource: Sandy Pentland - MIT Centre for Collective Intelligence
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Huge opportunities can be opened up using digital transformation, but for many it’s not business management as we know it.
![Page 31: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/31.jpg)
So, what flavour is your digital transformation?www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
![Page 32: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/32.jpg)
Every organisation is differentwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Picture by Martia Craftnya © https://www.flickr.com/photos/martina-craftyna/2711163746
![Page 33: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/33.jpg)
Data strategy
Brand communications
Service design
Business model
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
About Visceral Business
All these things together create connected performance
![Page 34: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/34.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
About Visceral Business
Effective transformation evolves from looking at issues in new ways...
experience
![Page 35: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/35.jpg)
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
“Look, all I’m saying is now is the time to develop the technology to deflect the asteroid”
It will pay to be proactive about digital transformation.
![Page 36: What flavour is your digital transformation?](https://reader033.vdocument.in/reader033/viewer/2022061221/54bfc0ae4a79594b408b4584/html5/thumbnails/36.jpg)
So, come take a connected look at it with us.
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Content and platform development
Channel shift
Data-led strategy
Service design and delivery
Internal performance
Enterprise architecture
Insight, research and segmentation
Impact measurement
You can download the 2013 Connected Housing Report from www.visceralbusiness.com
Be part of Connected Housing 2014
Check out www.visceralbusiness.com/2014-connected-housing-intro or email [email protected]