What is BRANDTM?

“A BRANDTM is an emotional aftertaste.”

=BreathtakingOverdevelopedSerene Touristy

GraciousRelaxingTroubledExciting

Consideration Pre-Arrival Secondary EncountersDirect Interaction

IndifferenceApathy

Rejection

InterestEnthusiasmEngagement

I’m a You’re a The Brand Gap

RELEVANCE=U2 (Understanding x Utility)

ONE of these things is not like the others…

What you see

What you hearHow they treat you

A BRANDTM is an emotional aftertasteformed by interactions.These interactionsare opportunitiesfor you to connectvisually, verbally and behaviorallywith your customerto become morecredible, relevant and differentiated.

1034 Queen Street, 2FHonolulu, HI 96814www.bedrockbrands.com