why digital comms is crucial for local gov
DESCRIPTION
Presentation to LG Comms event on 17 February 2010.TRANSCRIPT
Digital communications:why is it crucial for local
government?
Dave Briggs
Community Evangelist
There’s a revolution going on
This stuff changes lives
From the benefits officeto Downing Street
in 5 years
(and a blog)
(that’s 1,743,281)
If this is crucial, we need to be serious about it
All this has to embedded in
ProcessStructureSystemsStrategy
JFDIJFDI
Being boringBeing boring
Sustainability
Act
ivity
Why is all this crucial?
The interesting thing about this digital revolution is not the
technology.
It’s the implications of using it.
Image credit: Paul Clarke: http://www.flickr.com/photos/paul_clarke/
For organisations:
ListeningOpenness
TransparencyCollaborationCooperation
For society:
Private / publicOnline / offlineConsumption
Maybe the really interesting stuff about digital communications has
nothing to do with external engagement at all
How can an organisation talk to people on the outside, when people inside aren’t talking to
each other?
Thanks for listening!