yachting.vg sailboats edition magazine january 2012 issue - yacht brokerage yacht charter in the...

8/3/2019 Yachting.vg Sailboats Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs

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Yachting.vgwww.yachting.vg ISSUE 01 / JANUARY 2012

Dusseldorfboot2012

CHARTERcaribbeans

5TIPSsocial media marketingN T H E B V I S : YA C H T B R O K E R A G E - YA C H T C H A R T E R - N E W S - E V E N T S

YACHTBROKERAGE

onlythe

best

Londonshow2012

sailboatedition


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YachtinCONTENTS

6 5 digital marketing commandments

12 The Yachting Networkyachting marketing platorm

16 What to includein your social marketing strategy

22Yachting & Social Networksmedia and markerting strategy.

31Charter DestinationFrench Polynesia

36Facts to bank on in 2012Main changes in social media

40Sailboats brokerage Listingsor the month o january 2012

94 Charter listingsor the month o janaury 2012

108 Boot Dusseldorino and eatures

110 London boat showino and eatures.

112 Yacht brokerage Solutiondescription and eatures

120 News & Eventsor january 2012

126 Design Newsor january 2012


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WELCOME TOYACHTING.VG

Marketing Solutions or Yacht brokerage and Yacht charter companiesare our primary ocus. We developedover the last 24 months an onlineplatorm using the latest technologies in terms o web design, database architecture, cloud hosting.

Furtermore, a very powerul socialnetwork integration though APIs

allows the brokerage and chartercompanies using our yachting solutions to gain maximum exposure ona worldwide basis with a minimumo eorts on their side.

Then, our montlhy magazines generated through an InDesign CS5workow integration allows to generate on a monthly basis magazinesor every sites composing The Yachting Network.

Magazines are available in printedand electronic versions.

Charter News, Brokerage News,Events, New Yachts

Yachting.vg

EditorOlivier Baelde

[email protected]

Advertising mgrJames Blackburn

[email protected]

Sales mgrIan Foster

[email protected]

Marketing mgrIan Coleman

[email protected]

PR mgrAntoine Bonvin

[email protected]

Subscriptions mgrDanielle Chiocci

[email protected]

Social networks mgrSven Nicklasson

[email protected]

Business dev mgrGlen [email protected]

All correspondence should beaddressed to:

Latitude 26 LTD8890 Hatton Garden Suite 36London, EC1N 8PNUnited Kingdom

Olivier [email protected]

The Yachting Network platorm coupled to our yachting solutions provide an exclusive set o eatures toyacht brokerage and yacht chartercompanies allowing them to marketworldwide on dierent medias theiryachts or sale or charter eet.

We continuously work on improvingour platorm to provide advanced

eatures not available in third partylistings websites.

Join us

Olivier BaeldePublisher, EditorLondon, United Kingdom

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JUST LIKETHE LUXURY

PRODUCTS

and services themselves, the quality

o luxury digital marketing relies on

ideation and execution. A dress is not

inherently luxurious; the diference

lies in its design and high-quality

manuacture. The same is true o digi-

tal marketing media

JUST LIKETHE LUXURY

PRODUCTSand services themselves, the qualityo luxury digital marketing relies on

ideation and execution. A dress is notinherently luxurious; the dierence

lies in its design and highqualitymanuacture. The same is true o digi

tal marketing media


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myMagazine

myMagazine

myMagazine

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5 DIGITAL MARKETINGCOMMANDMENTS

FOR LUXURY BRANDS

Lately people are talking about luxury brands anddigital marketing. Is Digital Killing the LuxuryBrand? Invariably, these discussions evaluate

the dangers o leveraging a wholly democratic platorm in order to promote a wholly exclusive industry. But, as usual, the discussion misses the point.

The question is not if luxury brands can safely leverage digital

media. The question is how. With that in mind, here are five com-

mandments for marketing luxury brands using the most demo-

cratic media in the world.

0 You shall democratize but not downgrade

Luxury brands obsess over losing exclusivity in the digital space,

but this concern puts the cart in front of the horse. A luxury brand

generates exclusivity by cultivating a block of consumers who

wish they could buy the brands products, but cannot afford them.

Simply, if luxury brands want to remain luxurious, they have to en-

gage not only their paying customers, but also people who want

but cant have.

This is where the democratizing power of social and new media

comes into play. Social media enables luxury brands to build tre-

mendous clout among the aspirational set. In some cases, socialmedia may be the only place aspiring consumers can reach the

brand at all. This, in turn, builds tremendous prestige among the

affluent set.

In order to democratize without downgrading, luxury brands must

maintain the digital conversation by engaging more aspirational

consumers and including them in a controlled brand dialogue.On the other hand, the brand must prevent brand downgrading

by embracing cleverness and avoiding mimicry, by ensuring in-

novation and not stealing from their traditional campaigns, and

by treating digital media like the marketing powerhouse that it is.

All the while, luxury brands must strive toward the highest creativ-

ity, elegance and production quality. Only in this way can luxury

brands both cultivate desire and maintain exclusivity, and thus,

grow in the digital world safely.

0 You shall not kill the conversation

Luxury brands worry that if they allow interactivity or user-gener-

ated content, if they initiate a conversation between brand and

buyer, they will lose control of the brand image. This is simply not

true.

There are many ways to encourage interactivity while still main-

taining control of the brand. Look at Burberry s

Art of the Trench, a photo-sharing destination that primarily fea-

tures Burberry-commissioned, high-end photography of models

in the brands seminal trench coats.

Whats more, it also allows consumers inside access if they upload

their own pictures (which are vetted and selected by the brand).

Lately people are talking about luxury brands anddigital marketing.


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Therefore, Burberry successfully reaches a significant audience

while maintaining brand control.

Luxury brands must learn that they can create digital campaigns

with embedded brand control. Killing the conversation outright is

not the answer.

0 You shall honor digital media

If luxury brands indeed fear brand dilution, they must first stopdiluting the quality of their digital media. Luxury clients may say,

But its just a behind-the-scenes video for Facebook and YouTube!

Do we really need to spend that much on production? The answer

is always yes. Digital luxury marketing is only as luxurious as the

brands are willing to make it.

Just like the luxury products and services themselves, the qual-

ity of luxury digital marketing relies on ideation and execution. A

dress is not inherently luxurious; the difference lies in its design

and high-quality manufacture. The same is true of digital market-

ing media.

Luxury brands must decide whether their digital marketing is lux-

urious or commonplace, and they must commit to making their

digital messaging more beautiful, more innovative and more el-

egant than anything else out there. Only then can they preserve

their up-market brand values.

0 You shall not steal from old media

The primary reason luxury brands fail at social and new media is

because they havent bothered to understand it. Luxury brands

take media developed and produced for traditional deployment

and force it onto their social and new media platforms.

For instance, they digitize a traditional TV spot by compressing

and uploading to YouTube,

or they post a print ad to

Facebook.

This blanket strategy weak-

ens the perception of luxury

brands. Just as one wouldnt

put a 30-second static print

ad on TV, so should oneavoid stealing traditional me-

dia by hawking it in the digi-

tal space.

Luxury digital media requires

a development, production

and deployment strategy

specific to its digital channels. Nothing less will do.

0 You shall not covet the neighbours media

channels

Just because one luxury brand is successfully utilizing a particular

digital approach does not mean another luxury brand should fol-

low the same strategy.

There is a sense of urgency associated with digital platforms, ,

but luxury brands must be careful not to embrace a platform just

because its hot. Only those platforms that spring directly from a

core brand ideal or customer need can succeed without diluting

the brand itself.

Having a marketing strategy is good, but having a marketing

strategy that works is great! Using social media requires a careful

thought process, strategic planning and flawless execution.

Havinga marketingstrategy isgood, but having a

marketing strategy that

works is great! Using

social media requires a

careful thought process,

strategic planning and

awless execution.


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myMagazine

Yachting.v

g0 Observe and analyze your marketing strategy

Very often, businesses jump on to Facebook and Twitter without

even analyzing what they need out of these social networks. They

claim that since their competitors are using social media so they

have no other choice but to adopt social media. Sooner than later,such businesses are caught off-guard and their social media ambi-

tions reach a tame end.

It is important for businesses to analyze how social media can

help them. They need to observe how people use social media

and how their competitors are leveraging it. Analyze your busi-

ness needs and how various social networks like Facebook, Twit-

ter, LinkedIn and others can fulfill these needs.

0 Whats your social marketing strategys action

plan?

Once youve determined what you want out of social media, the

next important question is how you get it. Businesses need to

come up with an action plan with realistic targets and feasible

time/ cost estimates. If your action plan takes forever to achieve

or if it requires you to invest a fortune, theres a strong case to re-

visit your action plan. In such cases, it s best to start with concrete

short-term goals such as I want to have 2,000 Facebook Friends in

the first 3 months or I want to close 5 deals with my Twitter fol-

lowers this month etc.

0 Execute your marketing strategy

A marketing strategy is only as good as those who see it through.

Once you have a social media marketing strategy in place, it s im-

portant to focus on getting the execution right. Very often, busi-

nesses need to take a call on whether they can execute their social

media strategy themselves or do they need to hire specialist social

media experts? When in doubt, seek help from an expert.

0 Evaluate your marketing strategy

Most business follow a simple rule when it comes to adopting

new technologies or paradigms If it boosts my business ROI, itsworth the investment. Social Media is no exception to this rule.

Unless, businesses see value addition from social media, they are

not going to take the plunge. Therefore, its important for busi-

nesses to evaluate the impact of their social media efforts.

Evaluating social media ROI is easier said than done. Theres no

single criteria based on which you can determine the success/

failure of your social media strategy.

0 Refine your marketing strategy

The real beauty of social media lies in its dynamism. Social media

is changing all the time. For example, if you logged in to your busi-

ness Facebook profile, after a long gap, you would have realized

that its now a Fan Page. Therefore, its important to continuously

refine your social media strategy and adopt a flexible approach

with the changing social media scenario.

Does your business have a social media strategy that works? If

so, what are the most important criteria for developing such a

marketing strategy? How does your business measure its social

media ROI? Do you think it is difficult to track the business value

of social media?

All good questions which need to be asked on a regular basis.


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International Yacht Brokerage - John WattsUnited Kingdom (+44) (0) 1202 440 440

www.iybltd.com

SUNSEEKER 70 Manhattan, 2010, Lymington, Hampshire United Kingdom, 1,795,000 Providing unlimited open-air un and

sumptuous accommodation, the Manhattan 70 sets the standard or high-level entertainment, putting the emphasis on un

and excitement in Sunseekers inimitable style. Eortlessly blending luxury with practicality, the Manhattan 70 has a broad

beam, graceul profle and extended cruising capabilities. En suite accommodation or eight and sel-contained at crew quar-

ters make the Manhattan 70 a highly versatile vessel.

6 7 5 0 0 0 - T A X N O T P A I D

SUNSEEKER 70 - 2010


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International Yacht Brokerage - John WattsUnited Kingdom (+44) (0) 1202 440 440

www.iybltd.com

PRINCESS YACHTS P54, 2011, Mallorca, Spain, 675,000 This Princess P54 was sold by us this year, the owner already wants to

upgrade to a larger Princess! This actual boat was on the Princess stand at the London International Boat Show 2011.Specifca-

tion includes twin 775hp Volvo D12-800 diesel engines, Bow thruster & Stern thruster, Raymarine C120W dual station colour

radar / GPS / chart plotter, Reverse cycle Air-Conditioning, Electro-Hydraulic Passerelle, 13.5kW Onan Generator, TV / DVD to

saloon & stateroom, iPod docking station in saloon - Walnut woodwork with gloss fnish.A antastic opportunity to

own a very nearly new boat with signifcant savings against the list price!

6 7 5 0 0 0 - T A X N O T P A I D

PRINCESS 54 - 2011


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L

ONGI-TUDE 64

THE YACHTING

NETWORK

Welcome to the Longitude 64

monthly magazine. The primary

purpose o this magazine is to

present yachts or brokerage and

yachts or charter rom clients using our yacht

ing solutions. In order to provide them with a

competitive advantage, we decided to integrate

our online platorm called The Yachting Net

work with the Adobe inDesign workow. The

end result being that all the listings rom clients

using our online yachting solutions are as well

included in our monthly magazines. It brings

them maximum exposure as well as brand rec

ognition. We believe that there is still a need or

a printed version to allow readers to be able to

read oine while traveling or example. Fur

thermore, it allows our clients to reach potential

buyers who are not always willing to stay a long

time in ront o a computer screen in order to re

view luxury yachts or sale or charter. A printed

version still has its charm.

Web Platform

1We hope you will enjoy reading

every month our magazines. In theollowing months, every site part o

The Yachting Network will be integrated in the

Adobe Indesign workow in order to generate

monthly magazines adding again some expo

sure and visibility to our clients listings. The ar

chitecture o our platorm now comes ull circle.

We are able to provide to all clients using our

yachting and real estate solutions an integrated

platorm able to deliver online and oine visibil

ity through very efcient web services. Furthe

more, our complete integration to over 15 social

networks through APIs allows clients using oursolutions to post automatically listings updates

on their social media accounts.

A new approach to yacht brokerage

and yacht charter marketing: inte

gration with social networks.


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5Several magazines are published on a monthly

basis and include all the listings rom the clientsusing our yachting solutions. It adds another promotion alley using a dierent media. Lisitngs rom clientsare visible online or oine maximizing the visibility.

Magazines

Social Networks

2We believe that a tight integration between the websites o our clients running one o our yachting solu-tions and social networks and coupled with a printedversion will bring them a very powerul platorm to increase

the visibility o their listings. Unlike third party listing sites spe-cializing in yachting, clients list their yachts only once on their

websites in our yachting solutions and then syndication takes

place. It insures that their domain name and web site is the

place where all listings are managed, indexed rst by search

engines and where all inbound trac goes back to when

syndicated to other sites. Over time, this strategy will bring

continuous lead generation at a raction o the cost spent on

multiple third party listing sites where listings are lost in the

crowd.

3The Yacht Brokerage Solutions or joomla wasdesigned to answer the needs o yacht brokerage

or dealership companies. It provides extensive

eatures not ound in the competition. The Yacht Brokerage

solution includes lead request management to store all yacht

requests. The Yacht charter reservation Solutions or joomla

was designed to answer the needs o yacht charter compa-

nies. It provides extensive eatures not ound in the competi-

tion. The Yacht Charter Reservation solution includes reser-

vation requests and quotes management as well as online

availability calendars. The Docks & Slips Solution or joomla

was designed to answer the needs o real estate agencies

specializing in the sale and rental o yacht slips. It providesextensive eatures not ound in the competition. The Docks &

Slips solution includes lead request management to store all

yacht slips requests.

APIs integration4Powerul and integrated APIs: Powerul & Inte-grated Syndication Services: Our Solution ofersa very powerul synchronization tool in order toincrease instantly the visibility o the listings in the Longitude

64 Yachting Network composed o over 15 web sites (andgrowing) targeting the yachting and luxury markets. Yacht

Listings are as well distributed in RSS eed ormat to difer-

ent subscribers and eedburner. XML eeds are syndicated to

generic third party web sites like Olx, Vast, Oodle. It helps in

increasing backlinks to the clients website. Additional XML

eeds ollowing the openmarine standard (www.openma-

rine.org) generate les compatible with The Yacht Market,

Boatshop24, Boat 24, Jameslist... completing a very powerul

array o syndication tools.

Yachting Solutions

COMPLETE YACHTING MARKETING PLATFORM.

The Yachting Network has local websites in all european countries. The print

version o our magazine brings additional readers and visibility to our clients.

Complete integration in social networks maximizes the exposure o yacht listings.

Soon to be released, mobile apps will close the circle o a 360 inbound marketing

strategy.


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Carine Yachts Andrew NobleUnited Kingdom (+44) (01202) 901721

www.carineyachts.com

JUST REDUCED Aicon (2006 model) with twin Caterpillar engines (1550Hp) each. This is a stunning and sleek looking vessel.Built in 2006 and commissioned in 2008, JR is being sold due to the owner up sizing, she is SSR registered and ready or immediate delivery. The owner will consider any reasonable oer.

6 9 5 0 0 0 - T A X N O T P A I D

AICON 72 OPEN -2006


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CAMMENGA DE VRIES - 2011Carine Yachts Andrew Noble

United Kingdom (+44) (01202) 901721www.carineyachts.com

This Cammenga has had a complete rebuild in 2006 with new interiors, new engine room (engines, generators,etc), new electronics, new passarelle (2008), new paint job and new teak decks. She has an exceptional layout o 4 cabins + crew. The owneris a motivated seller.

1 4 5 0 0 0 0 - T A X N O T P A I D


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Awell planned and executed social mediamarketing (SMM) strategy takes you whereyour users and buyers are. It lets you sharethe voice o your organization, get real time eedback or your products, create an instant buzz oryour new product oerings, build customer loyalty,and reach an inormed target audience. The greatthing about a well carried out SMM strategy is that

it requires very little nancial investment rom yourside.

An eective SMM strategy willleverage all quality online socialhubs where users and customers meet and converse. A goodSMM portolio includes a presence on diverse and multimediasocial sites. Lets take a lookat the key elements o a good

SMM strategy.

WHAT TO INCLUDE IN YOURSOCIAL MEDIAMARKETING

STRATEGY 0 What to include in your social media mar-keting strategy

An effective SMM strategy will leverage all quality online so-

cial hubs where users and customers meet and converse. A

good SMM portfolio includes a presence on diverse and mul-

timedia social sites. Lets take a look at the key elements of a

good SMM strategy.

Social Networking Sites

Social Networking SitesThere are various social networking


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A well planned and executed social media marketing (SMM) strategy takes you where your users and buyersare. It lets you share the voice o your organization, get real time eedback or your products, create an instantbuzz or your new product oerings, build customer loyalty, and reach an inormed target audience.

show in their search results. The tweets about your products

are quickly read and responded to by other users. A Twitter

account to respond to and create a buzz about your product

is therefore essential. Linkedin is accessed by a variety of pro-

fessionals and businesses looking to connect and research for

work and business. Hence, a Linkedin account for your orga-nization is great for networking within the industry or with

vendors.

Social media marketing strategy

sites where you can create profiles to connect with your target

audience directly. Create a Facebook fan page. Create tweets

and retweets on Twitter. Create your organizations profile on

Linkedin. According to statistics released by Facebook, the so-

cial networking website has around 500 million active users, of

which around 50% log in every day for commenting or brows-ing. A Facebook fan page thus makes a lot of sense to reach

an active online audience. On the other hand, Twitter has real

time updates and news-worthy tweets that even search engines


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id ultrices odio.

You can upload interviews of your top management, share

presentations, or even share videos of social or business

events in your organization. When Intel uploaded fun and

digitally enhanced videos of its Consumer Electronics Show

exhibit, it not only created a buzz but also ensured users got

to know about its new Core Duo processor.

Photosharing, Slide Sharing

Photo Sharing Sites Like FlickrSharing relevant and inter-

esting images with your user base also helps in creating

pleasant, long-term associations. The images can be about

widely anticipated events like a product launch, celebrity as-

sociations, or the organizations internal events. Websites like

Flickr have an active user base and can be leveraged for this

purpose.

Slide sharing, on the other hand, directly appeals to the us-

ers needs by sharing information that they need and would

use in their business. If your organization has conducted anygood-to-know research, you can share the findings online.

You can also share your presentations, slides, and reports

through websites like Slideshare and Scribd.

Blogs, M icroblogging

engadget_logoBlogs give you a wide platform to talk about key

issues. Blogs are also a great way of bringing traffic to your main

website. For an effective blog, you need to post fresh and rel-

evant content frequently, monitor and respond to comments,

create internal links, and build a community of loyal readers. Mi-

croblogging through sites like Twitter also lets you send short,

crisp updates.

Some famous company blogs are www.engadget.com, google-

blog.blogspot.com, blog.facebook.com & en.community.dell.

com/dell-blogs/default.aspx. If you want blogs related to SEO,

you can check out searchengineland.com, www.seomoz.org/

blog or www.searchenginejournal.com.

Online Videos

Online VideosWebsites like Youtube have created a whole new

arena for multimedia interaction. Sharing and viewing videos is

now, not just an activity enjoyed by individuals for their own

pleasure, but also a great way for an organization to share in-formation about its products. Organizations have found sharing

interesting and related videos on Youtube to be a great way of

ensuring continual, sustained interest of the target audience.


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Yachting.v

gl Check the enthusiasm and commitment of your top

management and marketing department for having a

dedicated SMM strategy. In case the commitment seems

inadequate, discuss and educate till you get a dedicated

and informed agreement.

l

Assign responsibility to the correct department, whether itis PR, marketing, communications, or other. Create a team

with well defined goals regarding your SMM strategy. This

may mean creating micro-goals like number of blog posts

per week, time duration set for responding etc.

l Study the existing sites and find out where you need to

focus your attention the most.

l Create measurable target goals of what you want to

achieve from your SMM strategy.

0 Monitoring your social media strategy

For your SMM strategy to pay you long-term dividends, you

need to make sure you have practices and checks in place

that ensure efficient execution and a quick response. The fol-

lowing measures will help you ensure responsiveness and

professional interaction:Monitor your progress closely

A query, tweet, or a comment requiring clarification on the

Facebook page, blog, or other portals must be replied to

within 24 hours.

Blog posts, tweets must be of high quality and value and/or

knowledge enhancing. The content in your posts should be

good enough to get linked by other sites.

Blog posts must be frequent enough to sustain interest.

In case of critical comments, its better to respond to them

immediately and fairly. Negative comments need not always

be deleted or removed.

If you suspect trolls or deliberate misinformation, one way ofensuring more transparency is by creating a Login require-

ment for posting comments on your blog.

Start your journey now!

Remember, the beginning may be slow. It takes time to en-

gage your audience and build loyalty. Keep your interactions

transparent, fair, and timely. With a continual engagement in

diverse social media tolls, you will be soon rewarded with a

vibrant, online community for your organization.

Podcasting

itunes_podcast_iconAs per Podcast.com, Podcasting is the

method of broadcasting audio files over the internet which can

be downloaded and listened to via your computer and/or por-

table music player. The reason why podcasting is linked directlywith the name iPod is due to strictly to the familiarity of origin

of the word wherein people first began downloading music au-

dio files to listen to them on their iPods.. Podcasting can help

you reach more users to promote your products and services.

Many users find podcasts a great way of staying in touch with

new developments while on the move. Websites like Blip let you

conveniently share your podcasts. Other famous podcast sites

are podcast.com & Apples Itunes Podcast.

0 Points to consider before formulating a social

media marketing strategy

The sites mentioned above are very useful and can change the

path of your organization towards tremendous success. Howev-

er, if done without proper planning these same sites and strate-

gies can backfire as well. The most important thing for you to do

before you begin charting out an SMM strategy, is that you first

need to fully understand the status quo of your organizations

online presence. Here are a few things to consider before you

formulate a social media marketing strategy:

Analyze your online presence:

l Use metrics to find out more about your online presence.

You need to ask questions like: What is the total count of

visitors on my site? Where do they come from? How many of

them are directed by search engines?

l Find out how often your website gets linked by other sites.

l Check how often you post fresh content.

l Find out if you have an active presence in target markets.

l Rate yourself vis--vis your competitors in the online

environment. Find out what your competitors are doingbetter than you, and also what you are doing better.

l Check your status on social networking sites. Do you have

a presence already that needs to be optimized? Or, do you

need to start from scratch?

Analyze your position

Define and analyze your target audience:

l Check where your target audience generally interact more.

l Check what keywords they are using.

l Find out what they need, and where their interests lie.

Identify and analyze what you want from your SMM strategy:


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1 8 7 0 0 0 E U R O S - T A X P A I D

SUN ODYSSEY 42 DS -2008Nautic Avenue Yannick JAFFART

France (+33) ((0)9) 54 22 80 56www.nautic.avenue.com


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Nautic Avenue Eric CHAPPUISFrance (+33) ((0)9) 54 22 80 56

www.nauticavenue.com

1 6 8 0 0 0 E U R O S - T A X P A I D

SUN ODYSSEY 43 DS -2000


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YACHTING & SOCIALNETWORKSSTRATEGY

c

ommon Mistakescompanies Make With Strategy: Some of the most com-

mon mistakes companies make with social media revolve

around making decisions that arent consistent with having good

business sense. Because social media tools are free, some compa-

nies tend to take the wrong approach: use all tools to see what

sticks. Here are some of the most common mistakes to avoid with

social media strategy:

0 Not developing a social media strategyBecause social media is the hottest trend in marketing, compa-

nies assume that all they have to do is set up a Twitter account

and a Facebook fan page. This is the equivalent of pulling random

magazines out of off the rack and purchasing full page color adin each one, then throwing together a quick and dirty PowerPoint

flyer to run. Just like any other communication medium, social

media requires a well-thought out marketing strategy plan.

While its useul to get

into the details and tactics o social media, asolid marketing strategyshould work no matterthe medium. The smartest companies will focus

on strategy because inthe world o Web 2.0,the tools are constantlychanging.

0 Perfecting a social media strategyEven though a social media strategy is important, dont wait for

the strategy to set up your companys accounts. Reserving your

companys name on various social media sites is of the utmost im-

portance. Furthermore, because it takes time to build social media

accounts, every minute you waste by not being there is followers

you could be losing.

0 Gathering followers rather than building a net-work

There are no shortcuts in social media, and the bottom line is

companies have to build relationships with their customers before

they can sell anything. Social media may seem free, but the hid-den time costs to build relationships Social media is not a quick

way to make more sales; in fact, social media actually adds cycle

time to the sales process. Just like any other process, a company


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level of possibilities since you no longer need a user to subscribe

to your newsletter. While you manage your own facebook groups

, you can post automatically news to the groups and invite all new

friends automatically to join the groups through the APIs.

0 Friends and FollowersBy inviting your riends and ollowers to visit and connect to your

site using their acebook user id , you give them the possibility to

share inormation and recommend other users to connect with

you.

On the new site www.yachting.vg, we are currently experimenting

with several new unctionalities o the Graph API.

Integrating your site more tighly with external social networks will

allow you to communicate aster new inormation to be given to

ollowers and groups. You will be able to provide a constant ow

o inormation and news through automated tasks. When users

must consider how much of its resources to invest.

0 Putting all eggs in one basketIts exciting to see extraordinary results on one form of social me-

dia, and tempting to invest all your resources into whats work-ing. Try to resist. With the speed at which technology changes,

social media is starting to look similar to the fashion cycle: one day

youre in, the next day youre out. Tools fall in and out of fashion

all the time

remember Friendster, and more recently, MySpace? Companies

that build a large equity on one tool will find themselves with

nothing if the tool loses popularity.

While having a social network presence through Facebook, Twit-

ter and other social networks proves mandatory nowadays, a new

concept tested by our yachting solutions is to benefit from Face-

book groups and social activity by bringing back friends and fol-

lowers to the companys website in order to propose targeted

services and features pertaining to your business activity.

0 FacebookOn Facebook for example, the new graph API allows to post up-

date statuses about listings, upload images in albums , post events

in calendar.. As well, you can use the facebook user authentication

to login into your site and read or contribute to your content. The

advantage is that you can at the same time know more about this

person and propose a subscription to your newsletter. When he

connects to your site with his facebooks user id , you will be able

then to send messages directly through the facebook graph API.

It will allow you to keep this user informed about your company

activities automatically through your website. It provides an extra Thereare so manyways touse social media to

communicate with the

customer, and as social

media goes mainstream

companies are fnding

new ways every day. All

of these purposes for

communication fall into

three main functions:

public relations and

marketing, sales, and

customer services.


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myMagazine

myMagazine

visit your website, your can control the in-

ormation given to them as well as getting

their eedback on specic polls or through

a comment system.

You can inorm your groups, riends

and ollowers that the newsletters gener-

ated every month is available on your web-

site.

The important point in this social net-

work integration with your website is to

keep the channels open and regularly

communicate to provide new inormation

and news.

Readers will be more likely to visit your

site on a regular basis i they get weekly

news rom your site. This could be astidi-

ous i you had to do it manually , but by

creating automated tasks to post automati-

cally on a regular basis or example a newyacht listing or price reduction oer, you

keep the ow going.

0 Common Mistakes CompaniesMake With MessagingEvery social media user has a very clear idea

o what social media means to them, and

how they want to be approached by compa-

nies on social media. Most companies dont

realize that the way they approach social

media sends its own message to consumers.Here are some o the most common mistakes

companies make with messaging:

0 Creating impersonal accountsUsers dont ollow companies; they ollow

engaging people who work at companies.

Unless the tool is meant specically or com-

panies to use (i.e.: Facebook an pages), every

account should be an actual person who has

a name and a title that clearly signies him

or her as a ace o the company. This personshould write with a conversational tone and

respond to other participants in the conver-

sation. Automated accounts or accounts that


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0 Abusing permission

Abusing permission is a ast way or companies to lose credibility,

damage relationships, and generally make a bad name or them-

selves in social media. So where do you draw the line with abusing

permission? Unortunately, this question is similar to asking where

comedians draw the line with potentially oensive jokes. The truth

is that dierent users have dierent levels o tolerance. Just like a

comedian might experiment with messaging based on the eed-

back he or she is receiving rom the audience, your company must

experiment with the right level o communication, erring on the

side o unobtrusive.

0 Strategy definitionThe ramework or developing a social media strategy consists

o three potential unctions: public relations and marketing, sales,

and customer services. Social media can be used to urther goals

within just one o these three unctions, two these unctions, or a

are updated with a stream o links do not produce results.

0 Controlling the messageSocial media is not about controlling a message. In act, the very

nature o social media is such that no one person or organiza-

tion can control the message. Because social media is a mediumto share inormation through a network, companies must realize

that once they put the message out there, they have no control

anymore. Users can choose to edit the message, inject their own

opinions into the message, share the message, or ignore the mes-

sage. Furthermore, companies cant even control where the mes-

sage starts: a user can also create a message about a company

without having any afliation to them. Because o the nature o

social media, companies that try to control the message will have

difculty reaping any o the benets o the medium.

0 Not controlling the messageWhile companies should be careul about trying to exercise too

much control over the message, there is also the opposite end o

the spectrum to avoid. Companies oten cite control over mes-

sage as a reason not to participate in social media, but the truth

is that companies have lost control o the message whether they

participate or not. This is because, as mentioned earlier, users can

create a message and drive the conversation surrounding that

message.

So how can companies exercise some control over a message

and still reap the benets o social media (rapid diusion o inor-

mation through people sharing messages with their networks)?

The answer is that companies need to participate in the conver-

sation. Responding to complaints and stressing the benets and

what the company does well; these are all ways or companies to

control the end-consumers perception o its services.


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myMagazine

myMagazine

Every social media user has a veryclear idea of what social media means tothem, and how they want to be approachedby companies on social media. Most companies dont

realize that the way they approach social media

sends its own message to consumers.

company could use social media to satisy the needs o all three o these unctions. These

three unctions eed each other in a cycle, and companies can create a airly comprehensive

social media strategy by taking each into consideration.

0 Find your audienceVery ew social media tools will work or every company; however, i your company is just

starting out with social media, you can nd plenty o people by sticking to the biggest social

media sites. Generally, the strategy or nding an audience is looking or groups o people

with similar interests to keywords that make sense or your company.


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The Riva 75 Venere provides luxury accommodation or up to 8 guests in 4 cabins, plus 3 crew in an additional 2 cabins. ThisRiva 75 Venere is a wellequipped and well maintained example. The stunning model benets rom an extensive interior retand hull painting in 2008. She is in private ownership, has never been chartered and has only been used JuneAugust 2008, or5 weeks during summer 2009 and only a ew days since 2010.

Yacht Showroom Nicolas ValinFrance (+33) (6) 16110577www.yachtshowroom.com

1 9 9 0 0 0 0 E U R O S - T A X P A I D

RIVA 75 VENERE - 2006


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The yacht Azimut 105 is designed rom the most amous yacht producer Azimut. The yacht has a length o 31.40 meters, whichis equals to 103 eet. The beam o Azimut 105 has also a beam o 6.98 meters and drat o 1.97 meters. These measurements aregiving the displacement o 122 metric tons o the yacht.

AZIMUT 105 -20085 0 0 0 0 0 0 E U R O S - T A X N O T P A I D

Yacht Showrrom Nicolas ValinFrance (+33) (6) 16110577www.yachtshowroom.com


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Yachitng.v

g

French Polynesia sprawls over an area o 5.2million sq. km (2 million sq. miles) in theeastern South Pacic. Thats about the size

o Europe, excluding the ormer Soviet Unioncountries, or about twothirds the size o thecontinental United States. The 130 main islands,however, consist o only 3,885 sq. km (1,500 sq.miles), an area smaller than the smallest Ameri

can state o Rhode Island. Only about 260,000souls inhabit these small specks. The territorysve major island groups dier in terrain, climate,and, to a certain extent, people.

With the exception o the TuamotuArchipelago, an enormous chain olow coral atolls northeast o Tahiti, all

but a ew are high islands; that is, they are themountainous tops o ancient volcanoes erodedinto jagged peaks, deep bays, and ertile valleys.All have ringing, or barrier coral rees, and bluelagoons worthy o postcards.

FrenchPolynesia


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Even though parts o Moorea are beginning to seem like Papeete suburbs, the island still retains more o old Polynesia thandoes Tahiti. It also has numerous whites and beaches, whichare in short supply on Tahiti, where most sand is o the black

volcanic variety.To the northwest lie Bora Bora, Huahine, Raiatea, Tahaa, Maupiti, and several smaller islands. Because they are downwindo Tahiti, they are also called the Leeward Islands. One o the

Bora Bora

Huahine

Raiatea

Tahaa

Tahiti and Moorea

The most strikingly beautiul and most requently visited destinations in the South Pacic are the Society Islands, so namedby Capt. James Cook, the great English explorer, in 1769 because they lie relatively close together.

These include Tahiti and its nearby companion Moorea, whichare also known as the Windward Islands because they sit tothe east, the direction o the prevailing trade wind. Tahiti is themost developed island in French Polynesia. Dont be surprisedwhen you take the reeway rom the airport into the noisy, bustling capital o Papeete. Chic bistros and highrise shoppingcenters long ago replaced the citys stageset wooden Chinesestores, and the glass and steel o luxury resorts out in the suburbs have supplanted its cheap waterront hotels.I youre into cities, Papeete will be right up your alley. Even iyoure not, Tahiti is well worth seeing, especially its ne museums devoted to the painter Paul Gauguin, the writer James

Norman Hall, and the islanders themselves. Most modernvisitors bypass these jewels and quickly head to Moorea, just20km (12 miles) west o Tahiti. The short journey is like beingtransported to another world. Mooreas mountain peaks andngerlike bays are worldrenowned or their awesome beauty.

The most strikingly beautiul

worlds top honeymoon destinations, Bora Bora is FrenchPolynesias tourism dynamo, with more resorts than any otherisland.

SOUTHPACIFIC ISLANDS


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g

Huahine is almost as beautiul as Moorea and Bora Bora, butwith only a handul o hotels, it retains much o its old Polynesian charm. The administrative center o the Leeward Islands,Raiatea lacks beaches, but the deep lagoon it shares withTahaa makes it the sailing capital o French Polynesia.Tahaa has only recently opened to tourism, with one o FrenchPolynesias top resorts now sitting out on a small ree islet.Virtually unscathed by tourism, but a avorite retreat o Frenchresidents o Tahiti, Maupiti has a ew locally owned pensions. Itcan be visited on a day trip rom Bora Bora.

To the south, the ree at Fakarava encircles the worlds thirdlargest lagoon. Out here youll nd marvelous snorkeling anddiving in massive lagoons stocked with a vast array o sealie. The atolls may seem anticlimactic ater youve seen thehigh islands, so I suggest visiting them beore exploring theSociety Islands.

Made amous in 2002 by the Survivor television series, theMarquesas are a group o 10 mountainous islands some1,208km (750 miles) northeast o Tahiti. They are youngerthan the Society Islands, and because a cool equatorialcurrent washes their shores, protective coral rees have notenclosed them. As a result, the sur pounds on their shores,there are no encircling coastal plains, and the people live in aseries o deep valleys that radiate out rom central mountain

peaks.

The Marquesas have lost their oncelarge populations to19thcentury diseases and the 20thcentury economic lurePapeete; today, their sparsely populated, cloudenshroudedvalleys have an almost haunting air about them. Archaeological sites with their ancient tikis are prime attractions in theMarquesas.

O the six inhabited islands, only Nuku Hiva and Hiva Oahave international standard hotels, and only they and UaHuka and the incredibly beautiul Ua Pou have airports. The

Marquesas are best visited via Aranui 3 cruises, which visit allthe inhabited islands including Fatu Hiva, another dramaticbeauty.

Rangiroa

Tuamotu ArchipelagoMoruroa

Fangataua

Across the approaches to Tahiti rom the east, the 69 lowlying atolls o the Tuamotu Archipelago run or 1,159km

(720 miles) on a line rom northwest to southeast. Theearly European sailors called them the Dangerous Archipelago because o their tricky currents and because theyvirtually cannot be seen until a ship is almost on top othem.

Even today, they are a wrecking ground or yachts andinterisland trading boats. Two o them, Moruroa and

Marquesas islands

Fangataua, were used by France to test its nuclear weaponsbetween 1966 and 1996. Others provide the bulk o Tahitiswellknown black pearls.

Rangiroa, the worlds secondlargest atoll and the terri

torys best scubadiving destination, is the most requentlyvisited. Neighboring Tikehau, with a much smaller and shallower lagoon, also has a modern resort hotel, as does Manihi,the territorys major producer o black pearls.


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The Manhattan 64 is a perect example o a boat that packs innovation, luxury and perormance into an exceptionally graceulrame. The hull orm has been designed to take a more traditional shat option but now includes the option o IPS drives thelatter produces antastic results in perormance, handling and economy. Interior options oer upper deck or lower deck galley,three or our staterooms with a midships ullbeam master and very large hullside windows. Saloon and entertainment spacehas been increased and enlarged and panoramic superstructure windows ensure a eeling o openness.

International Yacht Brokerage John WattsUnited Kingdom (+44) (0) 1202 440 440

www.iybltd.com

5 4 5 0 0 0 - T A X N O T P A I D

SUNSEEKER 64 - 2002


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1 5 5 0 0 0 0 - T A X N O T P A I D

SUNSEEKER 82 - 2004

We are delighted to present this beautiul example o a Sunseeker Yacht 82 M/Y Tickey Boo. Skipper maintained rom new, ullMed spec, watermaker Engines serviced / Antiouled June, invoices available or inspection. Presented with the Jr Master suitelayout and large VIP double with a urther double guest cabin and 1 twin berth + Crew. White hull, cherry gloss interior andMCA coded or charter (chartered very lightly) with only 800 hrs approx. The absolute best example on the market and pricedto sell. Bring oers!

International Yacht Brokerage John WattsUnited Kingdom (+44) (0) 1202 440 440

www.iybltd.com


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FACTSTO BANK ON

IN 2012A new year on the calendar means new hope,new opportunities, new

products, new trendsand, most important

o all, new budgets ormany marketers. And

while youll get servedyour share o predic

tions or the year ahead,here are fve things youcan bank on happening

in social media.

The Face of Facebook Pages is Changing. Again: The new Facebook Timeline began rolling out to individual user proles lastmonth and is designed to be the journal o your lie. Timeline is

also coming to Pages, likely soon. While its unclear exactly when it iscoming or how similar it will be to what weve already seen, we shouldexpect the rollout to begin early this year.While brands core strategy o creating content and messaging ans intheir own newseed will not change, the content journey and user experience most certainly will. Facebook has already removed the restriction that prevents nonans rom interacting with Pages, and it wouldnot be surprising to see them do away with like gate landing tabs aswell. I that is the case, the approach to applications will change signicantly and will be accessible only via paid media or engaging wall postmessages.. In their place, expect to see the prolieration o open graphapplications that aggregate on the Timeline. Spotiy, Rdio, Yahoo! andThe Wall Street Journal gave us a preview o how verbs and objects cantake over a newseed meaning that the most important verb this yearmight just be build (as in build an entirely new application to supportour brand on Facebook).Google+ Is Not Going Away: I Facebook accounts or 1 in every 7minutes spent online (according to comScore), that means there are sixother minutes still up or grabs! New platorms and technologies continue to pop up on a seemingly daily basis. Last year saw the emergenceo Tumblr and Pinterest with millions o users, not to mention the long

awaited arrival o Google+. Despite the steadily growing importance oFacebook and Twitter, you cannot ignore the potential o Google+ to impact your SEO and media business. That is, i Google is something that isimportant to your target consumer (hint: It is). Google+ just passed the65 million user mark, with a quarter o that coming in December. Invest


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Yachtinga.v

ging in building and maintaining a Google+ Prole or yourbusiness or brand wont require as much time to do rightas, say, Twitter, but that doesnt mean it should be a carboncopy o your Facebook Page, either. With dierent eatures totry out, take advantage o the opportunity to reach new andexisting consumers with unique content. We can also expectGoogle to roll out an enhanced, integrated Analytics oeringthat will help us better understand the user journey acrossand beyond their network. Weve been saying all along thatyou cannot evaluate the impact o New Media tactics usingOld Media metrics, and Google is poised to take a giant steporward in answering our ROI questions in 2012.

Paid and Earned Media Work Best Together: The dayso building your Facebook an count and Twitter ollowingwithout paid media support are over, plain and simple. Thisisnt really news. However, i your media strategy is strictlyocused on an acquisition to get X million ans by the end

o the year, then you are still missing out on the potential owhat brandconsumer relationships can do or your business.Sure, total ans and ollowers matter, but only in the context

Google+ is not going away

o having as many active ans as possible. What i

I told you that less than 5% o your ans, on average, actually see any o your content and engagewith it in some way? Wouldnt a richer goal be toincrease your number o active ans rom 5% to10%? Only a media strategy that combines anacquisition and an engagement tactics can makethis happen. Thanks to Facebooks improvedInsights tool, enhanced premium ad targetingand Sponsored Stories can drive an growth ANDparticipation in 2012.Social is Mobile and Mobile is Finally Social: Iteels like weve been waiting and waiting or the

mobile revolution to hit social marketing, whenin reality a mobile evolution has already reacheda critical mass. Twitter has become a goto platorm on the second screen while in the homeas well as on the primary screen when outsidethe home. According to comScore, Twitter grew

Social is mobile

59% last year and now reaches more than 10% o internetusers worldwide. Locationbased services like Foursquare,photo quickhits like Instagr.am and many other mobileapplications require either Facebook or Twitter or amplication and sharing. Android and iPhone sales are drivingGoogle+ and Twitter signups at an astonishing rate. Nomatter what trends emerge in mobile, rom checkins tosearch to money transer and payments, social is alreadyat the center. Good marketing these days means givingyour consumers what they want inormation, customerservice, coupons, access, coupons, a voice, personalizedexperiences or just to be heard wherever they are.

Move Fast, Or Move Out of the Way : Giving your consumers what they want no matter where they are is synonymous or giving it to them when they want it. Doingso will require a paradigm shit in how you plan, act andreact. In the time that youve been reading this, anywhere

between one and a thousand people mentioned yourproduct or brand in a social context. And while you mayhave missed it, their riends and the people they inuence certainly did not. That is the power o social. The oldmediaplanning model where budgets and allocations areset a year in advance just doesnt work anymore. Consumers dont care when your budgets are nalized or whenyou have to have creative locked down. Thanks to socialmedia, we have access to insights and data almost instantaneously, meaning realtime marketing is the new imperative. We must be exible, agile and responsive, able shitdirections, change the message, move money around and

operationalize it all not in months, but in minutes.

Move ast or move out o the way


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MANGUSTA 86 FLY - 19981 4 0 0 0 0 0 E U R O S - T A X P A I D

Yacht Showroom Nicolas ValinFrance (+33) (6) 16110577www.yachtshowroom.com

Indulgence o Poole is most probably the best opportunity on the market or a 4cabin ybridge yacht o 86eet. Built in 1998,she has been always perectly maintained by her 2 owners, and in the past 2 years virtually every part o the yacht has eitherbeen ully serviced or replaced. Since 2008, her current owner has invested a lot o time,eort and money in the yacht, hiringa ulltime crew o 3 to take care o her and making sure that the yacht is maintained to the highest standards. Indulgence oPoole is also a successul charter yacht, MCA SVC compliant. In 2011 she has had an exceptional season with over 10 weekscharter already reserved


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Azimut 55 year 2008 in immaculate condition. 3 cabins / 3 bathrooms version. Extremely well looked ater boat, constantlyupgraded, proessionally maintained, ully serviced and ready to go.

Yacht Showrrom Nicolas ValinFrance (+33) (6) 16110577www.yachtshowroom.com

7 9 0 0 0 0 E U R O S - T A X N O T P A I D

AZIMUT 55E - 2008


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S A I L B O A T S B R O K E R A G E

41

Tableof ConTenTs

ePs, 1998, 1,495.................................................................................................... 292

GUleT, 2006, 800.000 ...................................................................................... 294

afeP MaRIne ManaTea 350 DI, 2004, 151.900 ..............................293

aloa aloa 27, 1979, 10.000 ......................................................................296

aloa aloa 43 PRoToTYPe, 1984, 63.000 ......................................... 295

aMIeTTe slooP noRVeGIen, 1955, 9.990 .........................................298

baVaRIa 32, 2004, 61.000 .............................................................................297

beneTeaU fIRsT 285, 1990, 32.000 ........................................................300

beneTeaU fIRsT 345 CenTennIal , 1984, 39.500 ......................... 299

beneTeaU oCeanIs 350, 1990, 47.000 ................................................302



beneTeaU oCeanIs 411 ClIPPeR, 1998, 89.900 ............................ 303


CaTalIna CaTalIna 42 lUXe, 1993, 126.000 .......... ....... ....... ....... .... 305

Cnso sHellfIsH, 1965, 9.500 ....................................................................308

CUsToM CHallenGeR HoRIZon, 1986, 9.900 ...............................307

CUsToM CoQUIllIeR RaDe De bResT, 1971, 180.000 ...............310

CUsToM Plan JaCQUes faURoUX , 1988, 100.000 ................... 309

CUsToM PRoToTYPe alUMInIUM, 1979, 755.800 .......................312

CUsToM VaTon 57, 1994, 399.000 .........................................................311

DeHleR DeHleR 36 sQ, 2008, 159.000 .................................................314

DeHleR DeHleR 44 sQ, 2008, 350.000 .................................................313

DoMInIQUe PResle Half- TonneR, 1971, 11.500 ......................316

DUfoUR DUfoUR 27, 1974, 10.000 ............................................................315

DUfoUR DUfoUR 31, 1978, 23.500 .......................................................318

DUfoUR DUfoUR 36, 2003, 59.000 .......................................................317

DUfoUR DUfoUR 36, 1987, 41.900 .......................................................320

DUfoUR DUfoUR aRPeGe, 1968, 29.900 .......................................... 319

DUfoUR DUfoUR safaRI, 1971, 10.500 .............................................322

GIbeRT MaRIne GIb sea 31 Dl, 1981, 26.000 ...................................321

GIbeRT MaRIne GIb sea 442 MasTeR, 1988, 89.000 ....................324

Hanse Hanse 342, 2007, 83.500 ............................................................. 323

Hanse Hanse 400 e, 2006, 159.000 .......................................................... 326

Hanse Hanse461, 2005, 211.900 ...........................................................325

HUnTeR MaRIne 356, 2002, 78.000 .......................................................328

HUnTeR MaRIne HUnTeR 31, 2006, 64.900 ......................................327

JeanneaU aRCaDIa, 1985, 28.500 ........................................................ 330

JeanneaU fanTasIa, 1991, 17.500 ........................................................329

JeanneaU RUsH, 1980, 19.800 .................................................................332

JeanneaU sUn leGenDe 41, 1987, 55.900 ......................................331

JeanneaU sUn oDYsseY 36, 1993, 60.000 ......................................334

JeanneaU sUn oDYsseY 43 Ds, 2000, 168.000 ............................333

JeanneaU sUn oDYsseY 44Dl, 1992, 105.000 .............................336

KelT KelT 7.60, 1980, 14.500 ....................................................................... 335

Van De sTaDT eTaP 28, 1980, 12.900 ...................................................... 338

Van De sTaDT Plan Van De sTaDTaCIeR, 1981, 65.500 ............337

WaUQUIeZ CenTURIon 40, 1987, 88.000 .......................................... 340

WaUQUIeZ WaUQUIeZ elIZabeTHan 29, 1969, 12.000 ...........339

WRIGHTon YaCHTs bIloUP 89, 2002, 39.000 .................................. 342


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43/13243

Carine Yachts

Robert Bettel

United Kingdom (+44) ((0)78) 86 526 775

Visit www.yachting.vg or ull details - Web id: 507

EPS, 1998, poole, Dorset United Kingdom, 1,495 Laser eps 1998 a ski-like single-handed sailing dinghy.Sharp bow,

at stern, a true planing hull orm. A high aspect-ratio rudder

and centreboard provide high lit and low drag. A ully battened

9.4 m2 and 8.4 m2 mylar sails with large roach gives the power. - Specs: LOA:4 metres Beam:1 metres - N/A -

Other

Web id: 507 - Price: 1,495 Tax Paid

poole, DOR, United Kingdom

EPS, 1998, 1,495


44/13244

Carine Yachts

Andrew Noble

United Kingdom (+44) (01202) 901-721


GULET, 2006, Roma, Italy, 800.000 Ciacco 24 Metre 'Santa Lucia' (2006 model)with twin MAN D28866 LXE40.The warmth o wood, the quality o the nishing, the comort o travel, the excitement o the sea: this is the

gulet Santa Lucia. Built in 2006, along 24 meters o superior quality, oers a perect combination o tradition,

elegance and cutting-edge manuacturing and security guaranteed by the most modern technologies. Both

the hull and the interior, treated in detail by skilul cratsmen, are made entirely o mahogany. On board you

will nd comort, services, water games and a series o unique equipment that will make your experience on

gulet, a trip intensely lived moment by moment.This luxury yacht is ideal or charter and has been meticu-

lously maintained rom new. With a ully comprehensive specication and many luxurious extras, this vessel is

very impressive throughout... - Specs: LOA:23 metres Beam:6 metres Drat:2 metres - MAN 340hp - Diesel

Web id: 227 - Price: 800.000 Tax Paid

Poole, DOR, United Kingdom

GULET, 2006, 800.000


45/13245

Nautic Avenue

Nadine Regnier

France (+33) ((0)9) 54 22 80 56


AFEP MARINE MANATEA 350 DI, 2004, Provence Cte d'Azur France, 151.900 Etat neu livrable immdiate-ment T.E 0,60/2,10 construction trs soign. A VOIR - Specs: LOA:10 metres Beam:3 metres - VOLVO 900hp -

Diesel


Frjus, PR, France

AFEP MARINE MANATEA 350 DI, 2004, 151.900


46/13246

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


ALOA ALOA 43 PROTOTYPE, 1984, Provence Cte d'Azur France, 63.000 Ketch de bonne acture, pret ac-cueillir tout amateur de croisire conortable. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs:

LOA:11 metres Beam:4 metres Drat:2 metres - VETUS 900hp - Diesel


Frjus, PR, France

ALOA ALOA 43 PROTOTYPE, 1984, 63.000


47/13247

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


ALOA ALOA 27, 1979, Provence Cte d'Azur France, 10.000 Idal petit budget. votre contact : Yannick JAF-FART 06 70 25 11 34 - Specs: LOA:7 metres Beam:2 metres Drat:1 metres - YANMAR 900hp - Diesel


Frjus, PR, France

ALOA ALOA 27, 1979, 10.000


48/13248

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


BAVARIA 32, 2004, Frejus, Provence Cte d'Azur France, 61.000 Bavaria 32 de propritaire mticuleux . Versionquille plomb . Modle 2004 livr dcembre 2003 - Specs: LOA:9 metres Beam:3 metres Drat:1 metres - VOLVO

19hp - Diesel


Frejus, PR, France

BAVARIA 32, 2004, 61.000


49/13249

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


AMIETTE SLOOP NORVEGIEN, 1955, Provence Cte d'Azur France, 9.990 Bateau de constuction solide , toutest d'origine , classique, pour connaisseur et amateur du bois . - Specs: LOA:6 metres Beam:2 metres - BER-

NARD 900hp - Diesel


Frjus, PR, France

AMIETTE SLOOP NORVEGIEN, 1955, 9.990


50/13250

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


BENETEAU FIRST 345 CENTENNIAL , 1984, Provence Cte d'Azur France, 39.500 Bateau rapide,marin et con-ortable le First 345 tout pour plaire. - Specs: LOA:10 metres Beam:3 metres Drat:1 metres - VOLVO 900hp

- Diesel


Frjus, PR, France

BENETEAU FIRST 345 CENTENNIAL , 1984, 39.500


51/13251

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


BENETEAU FIRST 285, 1990, Provence Cte d'Azur France, 32.000 Valeur sre de l'occasion, ce bateau vousraviera pendant vos croisires. Grace un entretien permanent, ce bateau est pret au dpart. Votre interlocu-

teur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:8 metres Beam:2 metres Drat:1 metres - VOLVO 900hp -

Diesel


Frjus, PR, France

BENETEAU FIRST 285, 1990, 32.000


52/13252

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


BENETEAU OCEANIS 351, 1994, Provence Cte d'Azur France, 69.000 Version proprietaire , cabinet de toiletteavec douche spare , moteur 40CV,enrouleure de grand voile. premiere main excelent tat. - Specs: LOA:10

metres Beam:3 metres Drat:1 metres - VOLVO 900hp - Diesel


Frjus, PR, France

BENETEAU OCEANIS 351, 1994, 69.000


53/13253

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


BENETEAU OCEANIS 350, 1990, Provence Cte d'Azur France, 47.000 Bateau trs polyvalent dont les qualitsne sont plus prouver. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:10 metres Beam:3

metres Drat:1 metres - VOLVO 900hp - Diesel


Frjus, PR, France



54/13254

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


BENETEAU OCEANIS 411 CLIPPER, 1998, Provence Cte d'Azur France, 89.900 L'oceanis 411 rencontr unsucces mrit. Un grand classique de la construction ranaise. - Specs: LOA:12 metres Beam:3 metres Drat:1

metres - YANMAR 900hp - Diesel


Frjus, PR, France

BENETEAU OCEANIS 411 CLIPPER, 1998, 89.900


55/13255

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


BENETEAU OCEANIS 361, 1999, Provence Cte d'Azur France, 69.000 - Specs: LOA:10 metres Beam:3 metresDrat:1 metres - VOLVO 900hp - Diesel


Frjus, PR, France



56/13256

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


CATALINA CATALINA 42 LUXE, 1993, Provence Cte d'Azur France, 126.000 Un bateu de luxe pour la grandecroisire. - Specs: LOA:12 metres Beam:4 metres - YANMAR 900hp - Diesel


Frjus, PR, France

CATALINA CATALINA 42 LUXE, 1993, 126.000


57/13257

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


BENETEAU OCEANIS 440, 1993, Provence Cte d'Azur France, 92.000 Bateau de croisire conortable avecdes ammnagements spacieux, entretenu trs mticuleusement. Avec ses 6 8 couchages sans se gner,

vous proterez d'une vie bord agrable. Amateurs de navigations plaisantes, venez le voir ! Votre contact :

Yannick JAFFART (06 70 25 11 34) - Specs: LOA:13 metres Beam:4 metres Drat:1 metres - VOLVO 75hp - Diesel


Frjus, PR, France



58/13258

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


CUSTOM CHALLENGER HORIZON, 1986, Provence Cte d'Azur France, 9.900 bateau vendu avec sa remorquedouble esssieux Area. - Specs: LOA:7 metres Beam:2 metres - YAMAHA 900hp - Diesel


Frjus, PR, France

CUSTOM CHALLENGER HORIZON, 1986, 9.900


59/13259

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


CNSO SHELLFISH, 1965, Provence Cte d'Azur France, 9.500 Bateau rnov en 2008 , moteur diesel volvo ,largeur raisonnanble permettant de rduire le budget de place port. Vente d'une place saint laurent du var

18000 - Specs: LOA:8 metres Beam:2 metres - VOLVO 900hp - Diesel


Frjus, PR, France

CNSO SHELLFISH, 1965, 9.500


60/13260

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


CUSTOM PLAN JACQUES FAUROUX , 1988, Provence Cte d'Azur France, 100.000 Bateau dplacementlger avec une coque alu et un pont polyester. C'est un bateau idal pour de la croisire rapide et conortable.

Votre interlocucteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:13 metres Beam:4 metres Drat:2 metres -

VOLVO 75hp - Diesel


Frjus, PR, France

CUSTOM PLAN JACQUES FAUROUX , 1988, 100.000


61/13261

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


CUSTOM COQUILLIER RADE DE BREST, 1971, Provence Cte d'Azur France, 180.000 Bateau de tradition enbois de type Coquillier Rade de Brest en excellent tat construit, entretenu et bichonn par son propritaire

charpentier de marine la retraite avec beaucoup des soins et d'amour. Avec ce bateau sans aucun travaux

prvoir, naviguez dans la grande tradition des bateaux anciens. - Specs: LOA:11 metres Beam:4 metres Drat:1

metres - RENAULT 900hp - Diesel


Frjus, PR, France

CUSTOM COQUILLIER RADE DE BREST, 1971, 180.000


62/13262

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


CUSTOM VATON 57, 1994, Provence Cte d'Azur France, 399.000 Superbe unit entirement renov en2002, grosse rvision moteur 2010 .Quille relevable 2.50-1.40 . Literie sur mesure Victoria . Prt partir - Specs:

LOA:17 metres Beam:5 metres Drat:1 metres - YANMAR 55hp - Diesel


Frjus, PR, France

CUSTOM VATON 57, 1994, 399.000


63/13263

Nautic Avenue

Yannick JAFFART

France (+33) ((0)9) 54 22 80 56


CUSTOM PROTOTYPE ALUMINIUM, 1979, Provence Cte d'Azur France, 755.800 Atypique, ex voilier decourse au large transorm en bateau de charter. Amnagements soigns et nombreux. Amateur de grand

voyages, ce bateau est pour vous ! - Specs: LOA:17 metres Beam:5 metres Drat:3 metres - PERKINS 55hp -

Diesel


Frjus, PR, France

CUSTOM PROTOTYPE ALUMINIUM, 1979, 755.800


64/13264

Nautic Avenue

Cedric DIBIANCA

France (+33) ((0)9) 54 22 80 56


DEHLER DEHLER 44 SQ, 2008, Cannes, Provence Cte d'Azur France, 350.000 Superbe bateau de coursecroisire soigneusement prpar , suivi l'anne par skipper . Prt pour programme rgate et croisire.

Peinture d'origine prpar par les peintre de la socit wally. Produit unique - Specs: LOA:13 metres Beam:3

metres - VOLVO 55hp - Diesel


Cannes, PR, France

DEHLER DEHLER 44 SQ, 2008, 350.000


65/13265

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


DEHLER DEHLER 36 SQ, 2008, Provence Cte d'Azur France, 159.000 - Specs: LOA:10 metres Beam:3 metresDrat:1 metres - VOLVO 900hp - Diesel


Frjus, PR, France

DEHLER DEHLER 36 SQ, 2008, 159.000


66/13266

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


DUFOUR Duour 27, 1974, Provence Cte d'Azur France, 10.000 - Specs: LOA:8 metres Beam:2 metres Drat:1metres - VOLVO 900hp - Diesel


Frjus, PR, France

DUFOUR Dufour 27, 1974, 10.000


67/13267

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


DOMINIQUE PRESLE HALF- TONNER, 1971, Provence Cte d'Azur France, 11.500 Bateau pour amateur dubois , construction solide - Specs: LOA:9 metres Beam:2 metres Drat:1 metres - VETUS 900hp - Diesel


Frjus, PR, France

DOMINIQUE PRESLE HALF TONNER, 1971, 11.500


68/13268

Nautic Avenue

Patrick Baert

France (+33) ((0)9) 54 22 80 56


DUFOUR DUFOUR 36, 2003, Provence Cte d'Azur France, 59.000 - Specs: LOA:10 metres Beam:3 metresDrat:1 metres - VOLVO 900hp - Diesel


Frjus, PR, France

DUFOUR DUFOUR 36, 2003, 59.000


69/13269

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


DUFOUR DUFOUR 31, 1978, Provence Cte d'Azur France, 23.500 Bateau bien quip et bien entretenu avecson guindeau lectrique, son pilote automatique ses petits siges de balcon arrire. Possibilit de place de

port la location. - Specs: LOA:9 metres Beam:3 metres Drat:1 metres - VOLVO 900hp - Diesel


Frjus, PR, France



70/13270

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


DUFOUR DUFOUR ARPEGE, 1968, Provence Cte d'Azur France, 29.900 Bateau de charme entirement reaiten 2009 (voiles, grement, lectronique,..). Bonne opportunit a voir . Votre interlocuteur : Yannick JAFFART

06 70 25 11 34 - Specs: LOA:9 metres Beam:3 metres Drat:1 metres - VETUS 900hp - Diesel


Frjus, PR, France

DUFOUR DUFOUR ARPEGE, 1968, 29.900


71/13271

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


DUFOUR DUFOUR 36, 1987, Provence Cte d'Azur France, 41.900 Construction robuste pour la croisire oule voyage, remotoris - Specs: LOA:10 metres Beam:3 metres Drat:1 metres - LOMBARDINI 900hp - Diesel


Frjus, PR, France



72/13272

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


GIBERT MARINE GIB SEA 31 DL, 1981, Provence Cte d'Azur France, 26.000 - Specs: LOA:9 metres Beam:3metres Drat:2 metres - YANMAR 900hp - Diesel


Frjus, PR, France

GIBERT MARINE GIB SEA 31 DL, 1981, 26.000


73/13273

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


DUFOUR DUFOUR SAFARI, 1971, Provence Cte d'Azur France, 10.500 Ideal comme premier bateau . - Specs:LOA:8 metres Beam:2 metres Drat:1 metres - YANMAR 900hp - Diesel


Frjus, PR, France

DUFOUR DUFOUR SAFARI, 1971, 10.500


74/13274

Nautic Avenue

Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56


HANSE HANSE 342, 2007, Provence Cte d'Azur France, 83.500 BATEAU RECENT, FONCTIONNEL, EQUIPEHAUTURIER ET PRET AU DEPART IMMEDIAT. BATEAU VENDU

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