1. Cal Rec Sports Marketing Our Story

2. In the Beginning... In The Beginning...

3. The Conversation

4. Our Vision

5. Our Brand "A brand is a person's gut feeling on a product service or organization."

6. SPORT S We serve over 12,000 Intramural Sports & Sport Clubs' studentathletes annually

7. FITNESS We offer over 120 drop-in exercise classes a week

8. CAL Adventures Sail. Surf. Paddle. Climb. Repeat...

9. PLAY We serve over 32,000 Cal students, faculty and staff members annually

10. What We Believe We Believe: The Experience is the Marketing

11. What We Do Best

12. { Add } value to the student experience

13. { Drive } program revenue

14. { Generate } alternative revenue

15. { Provide } ongoing internal consultation

16. { Position } and promote our brand

17. One Big Event

18. A Winning Culture

19. Experiential

20. Online

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22. Social Media

23. Brand Identity

24. Our Partners

25. Big Ideas

26. Another Big Idea

27. Guiding Principles

28. Challenges and Opportunities

29. Dream Big.

30. JOE WATZ Director of Marketing and Business Development UC Berkeley Department of Recreational Sports joewatz@berkeley.edu