Cal Rec Sports Marketing

ANNUAL REPORT | 2012-2013

1,500+Text-in-to-win

Caltopia Participants

30,000+10th 9,000CALTOPIA BY THE NUMBERS

Attendees Event guides & t-shirts distributedAnniversary

Caltopia 2012 celebrated its 10th anniversary as an annual rite of passage for the UC Berkeley Campus. Your brand was one of over 100 campus, Bay Area and National organizations that contributed to the success of the event.

THE LARGEST EXPERIENTIAL COLLEGE LIFESTYLE EVENT IN THE NATION.

CALTOPIA XCALTOPIA

30KSTUDENT

MEMBERS

STUDENTS. ATHLETES. FOR LIFE.

WE BUILD PARTNERSHIPSOur vision at Cal Rec Sports Marketing has always been to redefine how brands engage Cal students on the UC Berkeley campus. For the last decade, we have built partnerships that inspire and engage the Cal community through interactive brand experiences. With your support during the 2012-2013 academic year, we were able to expand our mission of service to the UC Berkeley campus and community.

THANK YOU FOR YOUR SUPPORT.

OUR STORY

8K STUDENT ATHLETES

INTRAMURAL SPORTS:

ONSITE EVENTS

The Comfort ZoneStudent Participants1,000+

EVENTS BY THE NUMBERS

Current & prospective students, families & friends 5,000+

Cal Day

3 on3 Basketball

TournamentStudentAthletes200+

FitWell Week5,000+ Student & non-

student members

This year we created various events for our partners to engage with Cal students throughout the academic year.

WE BELIEVE THE EXPERIENCE IS THE MARKETING.

10KNON-STUDENT MEMBERS

Friends of Fans3 Million9,000+ 2,500+

Facebook followers7,600+

Daily Wellness app users

SOCIAL MEDIA BY THE NUMBERS

Pac12 Facebook Fitness Challenge Participants

Cal students live through technology and have an expectation that everyone around them communicates in the same way. We were able to help our partners stay relevant and connected through customized applications and integrated campaigns hosted on Cal Rec Sport’s various social media channels and platforms.

Engaging Gen Y

SOCIAL MEDIA

500STUDENT STAFF

Thank you for helping us enhance the lives of the Cal community.

OUR TEAM

1,500 SPORTS CLUBS:

STUDENT ATHLETES

400+ $20,000+2 25+Weeks of summer

camp provided

ONLINE AUCTIONS BY THE NUMBERS

Donated items Raised for summer camp and student scholorships

Online Auctions held

With your support, the Cal Bears Online Auctions have transformed the lives of local families and Cal students. Benefiting from a strategic partnership with the Cal Alumni Association, a portion of the auction’s proceeds supported our summer youth camp scholarship program through the Cal Recreational Sports Development Fund and various alumni sponsored student programs and services.

MAKING A DIFFERENCE. CELEBRATING

YEARS

ONLINE AUCTIONS

POSSIBILITYCELEBRATING