2014 media kit

THE DAPIFER

W W W . T H E D A P I F E R . C O M

2014 MEDIA KIT

#JOIN US

@THEDAPIFER

MISSION STATEMENTTHE DAPIFER is more than a fashion magazine- In fact, it is in our agenda to redefine precisely what that term means. In doing so, THE DAPIFER offers its audience an intimate, introspective view into the world of fashion, art, and culture while utilizing an intelligent, provocative point of view ; and always bringing the viewer up close and very personal. We have chosen to be inspirational- a tone that we believe speaks to the generation that we live in and the one that await us. This is our fashion statement.


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CIRCULATION & DISTRIBUTIONWith an increasing command of market share, THE DAPIER, is published across a diverse variety of print and digital outlets. We reach our readers where they live, work, and play. Our more personal relationship with our consumers , coupled with our understanding of their needs places us in a unique position to convert readers into brand supporters. THE DAPIFER is an international destination with a presence reaching far beyond NYC. Our glossy and digitals are perused from Paris to L.A. With a reach of over 25,000 sophisticated, dedicated read-ers through subscriptions, newsstands, digital, and direct mail, we are able to bring together the people,places, and things that our audience truly values.


Photographed by Seth London

MEET OUR READERS• An influential group of bloggers, editors, artists, thinkers, and doers seeking inspiration and aspiration

• A highly intelligent collection of fashion and art connoiseurs looking to shop through our collection of editorial content

• Readers who are cultured, yet rebellious-and always searching for the next best thing

• Consumers who value luxury, both old and new

OUR EQUATIONLUXURY + INNOVATION x ART + CULTUREAt THE DAPIFER we utilize our innate understanding of our consumer’s desire for provocative commentary to compliment every aspect of our content. With our unrelenting persistence for high-quality, sophisticated execution- we are able to align our core aesthetics of innovative persistance with our audience’s desire to connect with the growing , $174 billion dollar luxury goods market.

THE MARKET • The international fashion industry is estimated to be worth $1,306 billion• Consumers are searching for innovative, thought provoking ways to filter an increasingly complex system of information • Consumers associate brand quality with editorial representation• Because we understand the impact of the shared value created by effectively communicating with our consumers, we are able to offer our partners an unparalleled integrative platform of affluence

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THE DAPIFER EXPERIENCEOur consumers understand that THE DAPIFER is more than a magazine- it is a lifestyle. Because of this we have chosen to engage with our readers in ways that compliment their busy lives of career, travel, and exploration. The days of print aren’t over- but we all must note the wave of social platforms that have arisen and allow us to connect with our consumers in truly unique ways.

OUR PLATFORMS • ONLINE• DIGITAL• PRINT• SOCIAL• DAPIFER-TV

THE DAPIFER ONLINETHEDAPIFER.COM is a sleek, modern portfolio, featuring our latest editorial commentary and content. On this platform, viewers are granted access to exclusive images, video, and interview content. Our partners are offered the unique opportunity to strategically feature their brands invarious advetorial and editorial content, reaching a targeted consumer market.

THE DAPIFER DIGITALTHE DAPIFER digital allows our readers to take our content wherever they go. Our sleek new platform allows our audiene an opportunity to get up close and very personal to dynamic high quality images, video, and editorial commentary. Whether that’s at the office, on a business trip, or a much needed vacation- our digitial can be accessed from wherever life goes.

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THE DAPIFER SOCIALIn today’s saturated market, it is now more important than ever to make personal , meaningful connection with your audience. THE DAPIFER grants its readers an intimate, ‘of the moment’ , look into the WHO, WHAT, WHERE and most importantly NOW of fashion. Using a strategic social media approach we are able to transport our readers to ever corner of fashion. Nothing is out of reach.

THE DAPIFER GLOSSYDespite progressive market changes, at THE DAPIFER we understand the dynamic impact of print . This influential platform is unaparlled for its abilility to trasmit emotional, lasting messages between ourselves, our partners, and our audience. We pride ourselves in producing a beautiful, quarterly print issue along with other special project issues between seasons.

THE DAPIFER - TVTHEDAPIFER- TV represents our persistance and innovation in forging ahead in every aspect of editorial produc-tion. Film has the ability to reach consumers on a very personal, emotion level, creating an interactive dialogue that can be paused, put away, and watched again and again.

Black Goat Hair Coat: Adrienne Landan, Rocket Spike Ring: Entersant, Double Finger Ring: Entersant


DEMOGRAPHICS & PSYCHOGRAPHICSDEMOGRAPHIC BREAKDOWN

• Our core readers are individuals between the age of 19-39 who work in the most profitable, influential industries in the world with an average income of $67,000.

GENDER • 37 % MALE• 63 % FEMALE

LEVEL OF EDUCATION • POSTGRADUATE 24%• COLLEGE 57%• SOME COLLEGE 11%• NO COLLEGE 8%

CAREER INDUSTRY • FASHION 37%• ART 25%• EXECUTIVE 9%• PROFESSIONAL 11%• STUDENT 14%• OTHER 4%


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WHY PARTNER WITH US?Our audience is composed of an influential group of thinkers, doers, creators, and connoisseurs who find inspiration in the world of fashion, art, and the creative culture. We are excited to share our readers with:

• Partners who wish to share their unique brand story with an influential, intellectual crowd • Brands that value luxury and the finest quality of production• Retailers who are seeking to connect with a concentrated market of fashion influenced consumers• Advertisers who are looking to embed their brand ethos and aesthetics through our always luxurious editorial commentary• Brands looking to connect with the Generation of Now and Next

Fur Coat: Vintage, Cotton Graphic Shirt: Commes Des Garcon, Trousers: Alexander Wang, Boots: Doe Martens

CONTACTLAKENYA KELLYEDITOR-IN-CHIEF

[email protected]

FRANCIS VAZQUEZCREATIVE DIRECTOR

[email protected]

[email protected]

GENERAL [email protected]

FOR AD RATES OR OTHERPARTNERSHIP [email protected]

CAREERS/[email protected]


Matthew wears, Denim Blazer, Suit Supply, Graphic Knit Top, Pants, Both Christina Yi. Dana Wears, Fur Vest, Adrienne Landau, Pencil Skirt, Mathieu Mirano, Necklace, Vintage, Ring (left),Eneresant, Ring (right), Verameat.

BRAVO BRAVO

Photographer Jon Gordon

Art Director Francis Vasquez

Stylist/Fashion Editor Lakenya Kelly

Hair Stylist Leo Crews, Jr.

Makeup Artist Rie Hirabayashi

Models Dana Almada @ Muse

Matthew Vande Vegte @ Major

Matthew Wears, Trousers, Christina Yi, Dana Wears, Leather Blend Gown, Christina Yi, Fur Stole, Dana-Maxx, Gold “Kitty Kat” Ring, Vermeat.

T H E D A P I F E R M A G A Z I N E

Fur Jacket, Mathieu Mirano, Lace Tights, Stylist Own.


Matthew Wears, Jacket and Pants, Both Christina Yi, Dana Wears, Cape and Skirt, Both Dana-Maxx,

Silk Blouse, Vintage.

Cape and Skirt, Both Dana-Maxx, Silk Blouse, Vintage, Jodphur Boots, Aigle.

Metallic Trousers, True Royal, Top, Christina Yi.


Vintage Smoking Jacket, YSL.Ring, Enteresant.

Jacket with Animal Hair Trim, Christina Yi.

Knit Sweater, Dana-Maxx, Fur Skirt, Gold-Tipped Booties, Mathieu Mirano, Belt, Valentine Gauthier, Fox Head Cuff, Verameat

Gold “Kitty Kat” Ring, Vermeat.


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DANA-MAXXI N T E R V I E W

So tell me a little about yourself Dana-Maxx - where did you grow up, and how did you finally arrive in

NYC?

I was born in New York City and then my family moved to New Jersey a few years later. Since I was a kid, I have loved the city and I knew that this is where I wanted my business to be one day.

Where did you attend school?

I went to The Fashion Institute of Technol-ogy and got a BFA in fashion design.

What's the earliest memory you have of creating something?

I had a pretend store in my bedroom when I was a little girl. My stuffed animals were my clients. It was called “Dana’s World” – because I hated my full first name at the time, Dana-Maxx. I still have the sketches I did to this day. Designing was always in my blood.

Did you always know that you wanted to be a designer?

Definitely. I knew when I was pretty young that this is what I wanted to do. Having a strong passion like that is both a blessing and a curse when you are growing up. People don’t understand it, and rightfully so. They don’t understand how your iden-tity is tied to what you want to do. Your focus is constantly on trying to figure out how to make this giant dream a reality. But it’s something that can’t be explained. You

eat, breathe, sleep, and dream about it. It’s who you are.

Who influenced your personal style grow-ing up?

My mom has the finest taste. And my grandmother, her mother, and my aunt have both always loved fashion. My grandmother would always look so glam-orous; red nails, the chicest clothing, and her hairstyle would change depending upon her outfit. My aunt is obsessed with vintage clothing and all things unique. She goes on these amazing vintage hunts in Paris… She literally goes across the world to shop for one-of-a-kind pieces!

Do these influences still influence the way you design today?

In a way they do. I like to think that my designs are done tastefully, with a touch of a sophistication, and with a sense of whimsy.

What's the most difficult part of design for you?

Creating a story within each collection is so hard for me to do. Plus thinking about what’s going to sell, while remaining creative, all the while staying true to my voice, it’s a lot sometimes. People think de-signing is so glamorous and easy. It’s defi-nitely not for the faint of heart. There is so much that goes into designing a collection, it’s unreal. I like to tell fashion students that being a designer is 80% business, 20% being creative. That’s the reality.

What type of women do you envision wearing your designs?

She is a go-getter. She works hard and doesn’t necessarily have time to shop. She wants clothing that is easy, sophisticated, fashionable, sexy, and transitional. Cloth-ing that she can wear to the office and then out for dinner afterwards.

Dana-Maxx is carried in department stores such as Bergdorf Goodman.



“We’ve had our eye on the Brandon Sun Collection for some time now. I remember flipping through the pages of the brand’s first collection and thinking, “wow, now this is luxury”. Known for his signature leather and fur outerwear and accessories, Brandon Sun is a brand that seamlessly blends rich fabrics

and textures with equally daring and robust cuts, drapes, and tailoring. There’s a certain classicism found here- a certain modern baroque- equal parts undone and enamored.

R A D A RB R A N D O N S U NPhotos compliments of Greg Mills Showroom

New York Fashion Week S/S 14

PRESS PLAY AND SIT FRONT ROW AS WE SHARE OUR LATEST

FASHION FILMS, INTERVIEWS, AND VIDEO EXCLUSIVES.

THE DAPIFER-TV

B R AVO B R AVOD i r e c t e r - Fr a n c i s Va z q u e z

Fa s h i o n E d i t o r - L a k e n y a K e l l y


2 0 1 4M E D I A K I T


2014 media kit

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