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BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
2018 MEDIA KIT
Introducing thousands of readers to up and coming authors
Creating unique platforms for writers, publishers and
brands to grow fans and drive sales
2BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
WELCOME TO BOOKTRIB.COM
Booktrib.com was created for people who love books and love learning about great authors they may
never have heard of.
Simply put, Booktrib.com brings discerning readers and rising authors closer together – and in a big
way, with more than 50,000 unique monthly website visitors and close to 500,000 views on social
media.
Booktrib.com is produced by Meryl Moss Media, a leading literary
publicity firm which for more than 25 years has helped authors discover who they are and who they strive to be. Through publicity campaigns
that are seamless, newsworthy and on target, Meryl Moss Media has
surpassed the competition because of its experienced and skillful agility
creating smart and powerful mediagenic stories and pitches.
When traditional media outlets years ago started reducing their coverage
of books and authors, Meryl Moss put a stake in the ground and founded
Booktrib.com to keep books alive and relevant, featuring under-the-
radar authors who deserved to be noticed and who readers would
enjoy discovering. The site features in-depth interviews, reviews, video
discussions, podcasts, even authors writing about other authors.
Booktrib.com is a haven for anyone searching for his or her next read or
simply addicted to all things related to books.
Debut and established authors, as well as book publishers and other brands associated with the book
industry, come to Booktrib.com for help generating awareness, increasing followers, and ultimately
selling more books.
Meryl Moss
3BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
Publicity and Public Relations
Concierge Publishing
& Packages
Influencer Engagement
Social Media
Partnerships
Meryl MossMedia
BookTrib
BOOKTRIB IS PART OF A GREATER WHOLE...
4BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
Social Media
Publisher Platforms
Author Programs
PartnershipsAdvertising
and Sponsorships
…WITH UNIQUE OPPORTUNITIES TO
PROMOTE BOOKS AND AUTHORS
BookTrib.com
5BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
WHY BOOKTRIB.COM?
There are many websites in the universe that provide extensive information about books. They come
in all shapes and sizes. Booktrib.com, on the other hand, is THE SITE that focuses on debut and up and
coming authors.
Booktrib.com is where readers turn to discover emerging wordsmiths who are experts at their craft,
top-notch storytellers, and some day could be household names.
Booktrib.com is committed to generating attention and audiences for these talented authors and
etching their names into the literary landscape. If you are a new author or if your organization
represents a rising star, then a promotional campaign with Booktrib.com is a sound part of your strategy.
All-Star Team of Contributors
Neil Nyren
Former Executive VP, Associate Publisher and Editor in Chief of G.P. Putnam’s Sons.
Winner of the 2017 Ellery Queen Award from the Mystery Writers of America. Writes a
monthly publishing column for the MWA newsletter The Third Degree and is an Editor at
Large for CrimeReads.
Susan Shapiro Barash
Author of 13 non-fiction women’s issue books. Teaches gender studies at Marymount Manhattan College. Her novel Between the Tides is published under the pen name
Susannah Marren.
Joseph Olshan
Award-winning American novelist. His first novel, Clara’s Heart, won the Times/
Jonathan Cape Young Writers’ Competition and went on to be made into a feature
film starring Whoopi Goldberg. Author of nine novels, has written extensively for newspapers and magazines, including the New York Times, The Wall Street Journal,
The Washington Post, The Chicago Tribune, Harpers Bazaar, People magazine and
Entertainment Weekly.
6BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
All-Star Team of Contributors (cont.)
Jon Land
Bestselling author of over 25 novels, many of them based on extensive travel and
research as well as a 25-year career in martial arts. Associate member of the U.S. Special
Forces and Vice President of Marketing for the International Thriller Writers.
Joanna Poncavage
Has been a national magazine editor and newspaper journalist, writing hundreds of
features for Organic Gardening, Mother Earth News and The Morning Call newspaper.
Author of several gardening books, she’s now a freelancer while writing a memoir, short
stories and poetry.
Claudia Keenan
Historian of American education and independent scholar who has published on such
topics as progressive education, history of debate, and First Ladies.
Jennifer Blankfein
Freelance marketing consultant and book reviewer. Loves to talk about books, is an avid
reader, and writes a blog, “Book Nation.”
Content PartnersBookish
www.bookish.com/
Gives readers more information about the books, authors, and genres they love while also introducing
them to new titles, debut writers, and genres they never thought they’d read. From the casual reader to
the one who documents each and every book read in a color-coordinated spreadsheet.
Delphinium Books
http://www.delphiniumbooks.com/
Committed to publishing original, important voices, be it fiction or non-fiction, in contemporary society. Recognizes excellence in writing, and thereby brings it to public attention.
Early Bird Books
https://earlybirdbooks.com/
Offers free and bargain ebooks that match your interests. Editors select the best titles to recommend, based on what you like to read. You can sign up for free, read the books on any device, and the books
are yours to keep.
7BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
Random House/Signature Views
http://global.penguinrandomhouse.com/tag/signature-views/
Provides readers with unique points of view built atop a literary foundation. Creates videos featuring
the brightest minds in print.
Tall Poppies
https://tallpoppies.org/
A group of women writers in a variety of genres with all kinds of publishers, connecting with women
readers all over the world.
NetGalley
https://www.netgalley.com
NetGalley is an innovative and easy-to-use online service and connection point for book publishers,
reviewers, media, librarians, booksellers, bloggers and educators. NetGalley delivers digital galleys,
often called advance reading copies, or ARCs, to professional readers and helps promote new and
upcoming titles. Professional readers--reviewers, media, journalists, bloggers, librarians, booksellers
and educators--can join and use NetGalley at no cost.
Just the Right Book Podcast
http://www.bookpodcast.com/
A podcast hosted by Roxanne Coady, owner of famous independent bookstore R.J. Julia Booksellers in
Madison, CT, that will help you discover new and noteworthy books in all genres and give you unique
insights into your favorite authors.
The Mary Sue
https://www.themarysue.com
Sits at the nexus of pop culture and the uncharted universe: geek culture, comic book movies, genre
television, space exploration, emerging technologies, the coolest video games, and the weirdest finds on the internet. Promotes and celebrates diversity and women’s representation in all of these areas.
Writer’s Bone Podcast
http://www.writersbone.com
A podcast to discuss books and some of the two hosts’ other favorite things. Author interviews, works
of fiction, and Boneyard discussions along the way.
AuthorBuzz
www.authorbuzz.com/
A marketing and promotion service that lets authors make a personal connection with the people
who buy, sell, read, and recommend their books. Offers everyone from independent writers to major publishers the opportunity to connect their books with the right audience.
8BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
THE BOOKTRIB.COM ECOSYSTEM
50,303Page Views Per Month
GENDER
21%
79%
AGE
AUDIENCE INTERESTS
DEVICES
18 to 24
25 to 34
35 to 44
Over 44
0% 5% 10% 15% 20% 25% 30% 35% 40%
20%
34%
18%
28%
Mobile
46%
Desktop
44%
Tablet
10%
Books & Literature
Media & Entertainment
Art &Theatre
Food &Dining
News &Politics
Travel Technology Home & Garden Music
9BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
SOCIAL MEDIA
BOOKTRIB.COM YOUTUBE CHANNEL
442,915 Views
Over 1 MILLION minutes watched
7,192 Followers16,603 Followers 5,986 Followers
BOOK GIVEAWAYS
665 Entries
a month
NEWSLETTER
15,465 subscribers
10BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
ADVERTISING OPPORTUNITIES
HOME PAGE (per week)
LOCATION DIMENSIONS
Top Banner 1080 x 150
Mid Banner 1080 x 150
Third Banner 1080 x 150
Specific Book Genre 1080 x 150
Medium Rectangle–top 300 x 250
Medium Rectangle–mid 300 x 250
Medium Rectangle–low 300 x 250
INSIDE CATEGORY PAGE (per week)
LOCATION DIMENSIONS
Top Banner 1080 x 150
Mid Banner 1080 x 150
Third Banner 1080 x 150
Medium Rectangle–top 300 x 250
Medium Rectangle–mid 300 x 250
Medium Rectangle–low 300 x 250
AUTHOR PROFILE PAGE (per week)
LOCATION DIMENSIONS
Top Banner 1080 x 150
Mid Banner 1080 x 150
Third Banner 1080 x 150
Medium Rectangle–top 300 x 250
Medium Rectangle–mid 300 x 250
Medium Rectangle–low 300 x 250
Contact us for more information
11BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
ADVERTISING OPPORTUNITIES
GIVEAWAY HOME BOX AND PAGE (per week)
LOCATION DIMENSIONS
Top Banner 1080 x 150
Mid Banner 1080 x 150
Third Banner 1080 x 150
Medium Rectangle–top 300 x 250
Medium Rectangle–mid 300 x 250
Medium Rectangle–low 300 x 250
BOOKTRIB NEWSLETTER (per week, emailed to more than 15,000 subscribers)
LOCATION DIMENSIONS
Top Banner 1080 x 150
Mid Banner 1080 x 150
Third Banner 1080 x 150
Contact us for more information
12BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
PROMOTION DETAILS
Author Info Profile Dedicated page runs on website
Author Q&A Interview Feature story on website
(promoted in newsletter)
Author YouTube Interview Appears on Booktrib YouTube
channel (400k views)
Author YouTube Interview
With NetGalley Bonus
Live video author interview, also
distributed to 25,000 NetGalley
book influencersAuthor mention in
Booktrib Newsletter
Emailed to 15,000 subscribers
Dedicated eblast on
behalf of author
Emailed to 15,000 subscribers
Book Giveaway Runs on website for one week,
promoted on social media and
newsletter (5-book limit)
Social media
management
Daily posts, build followers,
track analytics
Reviews on Amazon We will tap into our database of over
1,000 Amazon book reviewers and
invite them to review your work.
Facebook Live Promotion Contact us
“Author to Author” book
review program
Write a review for Booktrib and we’ll
have another author write one for
you. Twice the exposure.
LitGram Instagram Fan Builder (coming soon)
Meryl Moss Media
Full Public Relations Program
Complete book publicity from soup
to nuts. 25 years of expertise. Major
media exposure.
AUTHOR OPPORTUNITIES
Booktrib.com offers a variety of exciting options for authors to promote individual titles as well as their complete body of work.
Pricing below is for individual elements. Package pricing for bundled items is also available upon request.
Contact us for more information
13BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
PACKAGE DETAILS
One-book promotion package Website rectangle ad, author
interview, book giveaway, social
media mention
Four-book promotion package Website banner ad, 4 author
interviews, 4 book giveaways,
4 social media mentions,
newsletter mention, 4 authors
on Author Profile Page
Ten-book promotion package 3 website banner ads, 10 author
interviews, 10 book giveaways,
newsletter mention, 10 social
media mentions, dedicated
eblast, Facebook Live, Author to
Author book review program,
10 authors on Author Profile Page, inclusion in Publisher
Roundtable Feature
PUBLISHER OPPORTUNITIES
Booktrib.com and Meryl Moss Media know it is essential to develop strong, lasting, win-win partnerships
with publishers. We also understand that publishers need to get the most bang for the buck when it comes
to generating top-level publicity for the authors they represent.
While publishers may select from the vast array of marketing opportunities throughout this Media Kit,
Booktrib.com also has created three packages specifically for publishers, designed to get the most at a fair cost for that one special author or to gain maximum exposure for publishers looking to promote multiple
titles.
Choose the package best suited for your needs, or ask us about custom programs tailored exclusively for
your specific needs.
Contact us for more information
14BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
SPECIAL SPONSOR OPPORTUNITIES
Ask us about partnering on these special projects or brainstorming to create a unique
program perfectly positioned to promote your brand.
b Emerging Writer Fellowship
b Emerging Author Book Club
b Book Club of the Month
b Book Quote of the Day
b Booktrib.com Writing Contest
b Question of the Month
b Quarterly Reader Surveys
b Library Corner
b Bookseller of the Week
b Publisher of the Week
b Blogger of the Week
b New Authors Roundtable
b Indie Booksellers Roundtable (Brooklyn Book Festival Sept. 10-14)
b Thriller Authors Roundtable (ITW ThrillerFest July 10-13)
b Romance Authors Roundtable (RWA Annual Conference July 18-20)
b Young Adult Authors Roundtable
b Literary Fiction Roundtable
b Non-Fiction Authors Roundtable (NonFiction NOW Nov. 1-2)
15BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
THE COMPANY WE KEEP
Here’s a partial list of some of the clients that have worked with
Booktrib.com parent Meryl Moss Media.
BESTSELLERS
ROMANCE BESTSELLERS
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PERSONAL FINANCE
25BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
SPIRITUALITY & RELIGION
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HEALTH & FITNESS
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TESTIMONIALS
What authors are saying about their
experience with Booktrib.com parent
Meryl Moss Media:
As a first-time author, I was amazed at how much great publicity Meryl Moss Media was
able to generate for me in a very short time.
I was transformed from being just another
autism mom writing about my family’s
experience to an author/expert interviewed
on many radio stations and television
shows and was offered several speaking engagements. I was also featured in The
New York Post and invited to write articles for
numerous parents’ magazines and prominent
blogs. I couldn’t imagine a more “picture
perfect” book launch, and would definitely return to Meryl with my second book.
— MARGUERITE ELISOFON, Author of My Picture Perfect Family: What Happens When One Twin Has Autism
Ten years out from the publication of my
book, I can say without question that getting
it published was the single best thing I ever
did for business development. Meryl’s team
was critical to the book’s launch. They set it
on the right trajectory and I feel the book and
I are still benefiting a decade later!
— DAVID GAGE, PH.D., Founder of BMC Associates Bryan-Mattimore–Idea- Stormers
I have been very fortunate to work with Meryl
Moss Media Relations. They have created
over a hundred interview opportunities for
me, publicized my books all over the country,
and given me excellent advice on how to
expand my readership. I could not have found
a better group.
— MIKE BOND, Author of Saving Paradise, The Last Savanna, Holy War, House of Jaguar and Tibetan Cross
I would not launch another book without
Meryl Moss Media Relations, Inc.
— KATHRYN MILES, Author of Superstorm: Nine Days Inside Hurricane Sandy
30BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected]
TESTIMONIALS
I just wanted to take a moment to thank
you and your team for all your hard work
on Spartan Fit! I know things have been so busy lately and you have done so much to
help make this book a huge success and just
wanted to make sure to thank you for all your
work, your responsiveness, and willingness to
do whatever it takes to help Joe and Spartan! Thank you! I feel so lucky to work with you.
— AMELIA GREEN-VAMOS, Director of Brand Communications
Spartan Race
Meryl Moss and her team gave Midnight in
Berlin a huge boost in the US and made it
essential that I fly the Atlantic to fulfill the many interviews and speaking engagements
that she and her team arranged for me. A
fantastic service from highly skilled publicists
who know the highways and byways of
American media.
— JAMES MACMANUS, Midnight in Berlin
I love the personal attention I received
from working with Meryl Moss Media as
well as from Meryl herself. As a client I felt
I had my own team. I appreciated their
openness, flexibility and integrity throughout the process. It was a delightful experience
overall.
— MICHELINE NADER
Meryl and her staff are extremely smart, extremely capable, and hyper-aware of the
media environment — the right combination
of flexibility and tenacity for high-level promotion. Plus, they are a pleasure to
work with.
— FREDERICK KAUFMAN
Meryl Moss and her team were instrumental
in transforming my “Leading Geeks” book
into the foundation for a satisfying career.
If you’ve invested your time, heart and soul
in writing a book that you want to launch a
career in writing, speaking and/or consulting,
publicity is a critical component. Every day,
more than a decade later, I still reap the
benefits of the investment I made with Meryl & her team.
— PAUL GLEN
Meryl Moss and her staff did everything she promised and then some during the time I
retained her to help market my most recent
two novels. I have been extremely pleased.
Interviews and appearances were arranged
efficiently providing wide exposure. In addition, they found blogs and reviewers to
publicize the books. When my publisher’s
schedule slipped, Meryl was both gracious
and flexible in rescheduling the appearances. I will certainly use Meryl again
for my next book.
— ALLAN TOPOL
BOOKTRIB 2018 MEDIA KITwww.BookTrib.com | [email protected] 31
CONTACT US
Thanks for your interest in marketing opportunities with
We’re here to create the right program that meets your specific objectives and drives your book sales through the roof.
Looking forward to hearing from you.
EDITORIAL AND SPONSORSHIP INQUIRIES
Jim Alkon
Editorial and Business Development Director
Booktrib.com
203-226-0199
MEDIA INQUIRIES
Carole Claps
Senior Publicist
Booktrib.com
203-226-0199
www.booktrib.com
www.merylmossmedia.com