7 Transmedia Families

blueprint for the New Renaissance

merged with @GetStoried (v1.2014)

Step 1 – Audit – STORYWORLD - Adapt to the “Feel-Effect”+“Sense-Making”

Back story

+ Assets

(archives, fundamentals, expertise, skills, talents, clients, projects, products,…)

Step 2 – Contextualize

Framing

- Context, selection of sub-themes (i.e. families, vignettes, scenes etc.)

- Validate your audience (target, project,…)

Step 3 – Produce & Process

Reality

- Manage, organize, plan, check roles… (i.e. real time, real budget...)

- Energy back down to doable processes (the right conflict)

Step 4 – Sustainability & Process

Convergence

- Energy up with values (i.e. eco+tech+culture)

- Campaign(s)

- Communities (transient groups)

Step 5 - Release

Progress

- Manage the spread, adapt, evolve

- Invite, entice, call to action, converse, share, enjoy, adapt, adapt, adapt…