2. what is the lifetime value of customers and how can marketers maximize it
Post on 12-Aug-2015
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Maximising Customer Lifetime Value
Without customers,you don’t have a business
But not all customers are profitable!
Top 20% of customers account for 80% of revenue
Evaluate your customer’s lifetime valueCLV estimates the net profit from a customer over a period of time including all factors (marketing, service,
etc.)
Identify their profitability
Prioritize and focus your marketing accordingly
Thank YouCreated by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com
References:All images have been taken from Google image search and do not violate any copyrights.
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