camerjam mobile for the cultural sector dk

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Post on 12-Jul-2015

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Eyewitness Travel

Peter Buckley

Digital Publisher

DK Travel Guides

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Top 10 Guides

Eyewitness Travel

Eyewitness Travel

• What do people expect from DK?

• How will people use a DK Travel app?

Eyewitness Travel

Eyewitness Travel

Eyewitness Travel

Eyewitness Travel

Eyewitness Travel

Other Considerations

• Getting the best from the App Store

• Experimenting with price

• Viral campaigning

• Updates & Versions

Sales & Marketing

Updates & New Versions

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