distimo publication february 2011
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Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled
with equally fragmented information and statistics.
Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown
since that time that they are the way forward for content distribution. The app store model offers an
enormous opportunity for developers to get their content out and dramatically improves content discovery
by consumers. However, the mobile market has long been characterized by fragmentation, which is
also displayed in the wide range of mobile application stores that were launched from 2009 on.
Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com
Insights into Apples app ecosystem:
comparing Mac, iPad and iPhone
Distimo 2011, some rights reserved
Apple App Store for iPad
Apple App Store for iPhone
Apple Mac App Store
BlackBerry App World
Google Android Market
Nokia Ovi Store
Palm App Catalog
Windows Phone 7 Marketplace
IPAD
IPHONE
MAC
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This publication covers the Apple App Store for iPad, Apple App Store for iPhone, MacApp Store, BlackBerry App World (worldwide store), Google Android Market, Nokia Ovi
Store, Palm App Catalog, and Windows Phone 7 Marketplace in the United States during
February 2011.
The major findings are:
Less than two months after the launch of the Mac App Store, a top 300 Mac application
already generates half the revenue of a top 300 iPad application on average.
The average selling price of the top 300 applications is seven times higher in the
Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higherthan on the iPad ($4.19).
The Mac App Store has 2,225 applications available in the store approximately
two months post-launch. Comparatively, the Apple App Store for iPad had 8,099
applications two months post-launch.
Although on the Mac gaming has been less popular than on Windows, the Mac App
Store promises a bright future for Mac gaming: there are already 646 games in this
store (29%), and 39% of the most popular applications are games as well.
The proportion of free applications in the Mac App Store is lower than in any of theother application stores analyzed in this report: only 12% of the applications are
free.
The 300 most popular free and 300 most popular paid applications in the three
Apple application platforms (iPhone, iPad and Mac App Store) are published by
1,014 publishers in total. 173 publishers distribute applications in more than one
of these stores (17%), the Mac App Store being one of these stores in 49 cases (5%).
NEW AND NOTEWORTHY
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0 50000 100000 150000 200000 250000 300000 350000
free paid
This months publication examines how the Apple app ecosystem is performing, and
focuses specifically on how the Apple App Store for iPad, the Apple App Store for iPhone
and the Mac App Store compare to each other in terms of content, popular genres,
download volumes and revenue.
As of February 2011, the Apple App Store for iPhone is still the store with most content
with 314,644 applications. Two months after its launch on January 6 2011, the Mac App
Store has 0.7% of the available content in the Apple App Store for iPhone with 2,225applications in the United States. Comparatively, the Apple App Store for iPad had 8,099
applications in its catalog in May 2010, two months after its launch on April 3 2010. An
interesting difference is the proportion of free versus paid applications. The free/paid
ratio is 35%/65% for iPhone apps. 29% of all applications are free in the Apple App Store
for iPad, while in the Mac App Store the proportion of free applications is dramatically
lower where only 12% of the applications are free.
NUMBER OF AVAILABLE APPLICATIONSFEBRUARY 2011 - UNITED STATES
Note that all numbers mentioned in this report cover February 2011 data. Currently, the Mac App Store has2,674 available applications in the United States (March 15 2011).
MAC
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February 2011
Distimo 2011, some rights reserved.All trademarks are the property of their respective owners.
We examined both downloads and revenue of the three Apple platforms: iPhone, iPad
and the Mac Store. Of the top 300 most popular paid applications downloaded in
February, the iPhone has by far the most applications downloaded every day. The top
300 paid in the United States generates 5.6 times more downloads than the top 300
paid in the Apple App Store for iPad. The number of top 300 paid downloads in the
Apple App Store for iPad is 5.3 times as high than in the Mac App Store.
Looking at the revenue these applications generate, we find that the stores are morealike. The top applications on iPhone generate 2.1 times the revenue of top applications
on the iPad. The top paid applications on the iPad in turn generate 2.0 times the revenue
of top paid applications in the Mac App Store.
The differences in the ratio of downloads and the ratio of revenue is captured in the
average selling price of top 300 applications in the different stores: $1.57 on iPhone,
$4.19 on iPad and $11.21 in the Mac App Store.
Note that these graphs only represent downloads of top 300 paid applications. Since
the number of available applications is different in each store, the ratio of downloads
between different stores cannot be generalized to the whole store, but only representthe most popular applications.
DOWNLOADS & REVENUE IN APPLES APPLICATION STORESFEBRUARY 2011 - UNITED STATES
0
250000
500000
$0
$250,000
$500,000
$750,000
MACIPAD IPHONE MACIPAD IPHONE
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0%
10%
20%
30%
40%
50%
60%
70%
This graph represents the category breakdown of the 100 most popular free and paid
applications during February 2011. Games is the most popular category across all three
Apple platforms, including the Mac, which traditionally has been little used for gaming.
In the Mac App Store, gaming is still less popular than on the iPhone and iPad, with iPad
having over 50% more games listed among the most popular applications than the Mac
App Store. However, the popularity of games in the Mac App Store combined with the
fact that there are already 646 games in the the store, signals the Mac App Store could
boost Mac gaming.
Additionally, some categories in the Mac App Store simply dont exist in the iOS App
Stores. These categories Developer Tools, Graphics & Design, and Video make up
7% of the most popular applications. Applications in the Music and Utilities categories
are also significantly more popular in the Mac App Store than in its iOS counterparts for
iPhone and iPad.
CATEGORY BREAKDOWN OF THE 100 MOST POPULAR APPLICATIONSFEBRUARY 2011 - UNITED STATES
MAC
IPAD
IPHONE
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0 20 40 60 80 100 120 140
It is interesting to examine whether popular publishers on one of the iOS platforms are
also popular in the Mac App Store. We looked at the top applications in all of Apples
applications stores in order to analyze this (300 most popular free and 300 most
popular paid applications*). A total of 1,014 distinct publishers have applications in
these top application charts of which 841 publishers have top applications in only one
of the three stores. The other 173 publishers have top applications in stores as shown
in the graph above.
It shows there are more publishers with top applications in both the Mac App Store and
the App Store for iPad than publishers with top applications in both the Mac App Store
and the App Store for iPhone: this month popular iPad publishers were more successful
in the Mac App Store than popular iPhone publishers.
NUMBER OF POPULAR PUBLISHERS IN MULTIPLE STORESFEBRUARY 2011 - UNITED STATES
* The Mac App Store had only 272 free applications at the end of February 2010, therefore the top 272 freeapplications are taken into account for this store.
MAC
MAC
MAC
IPAD
IPAD
IPAD
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Rank Application Category Price
1The Dailyby The Daily Holdings, Inc.
News free
2Angry Birds HD Freeby Rovio Mobile Ltd.
Games-Arcade,Games-Puzzle
free
3Sand Slidesby Logik State
Games-Arcade,Games-Puzzle
free
4TinkerBoxby Autodesk Inc.
Games-Educational,Games-Puzzle
free
5
Friendly Facebook for iPad
by Oecoway Inc. Social Networking free
6Pac-Man Battle Royaleby NamcoBandai Games Inc.
Games-Action,Games-Arcade
free
7iBooksby Apple
Books free
8 Holes and Balls by AudioGuidiaGames-Family,Games-Puzzle
free
9Angry Birds Seasons HD Freeby Rovio Mobile Ltd.
Games-Arcade,Games-Puzzle
free
10Coin Dozer for iPadby Game Circus LLC
Games-Arcade,Games-Casino
free
HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES
- this application features in-app purchases
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Rank Application Category Price
1Angry Birds HDby Chillingo Ltd
Games-Arcade,Games-Family
$4.99
2Penultimateby Cocoa Box Design LLC
Productivity $0.99 - $1.99
3Pagesby Apple
Productivity $9.99
4Angry Birds Seasons HDby Rovio Mobile Ltd.
Games-Action,Games-Arcade
$1.99
5
Cut the Rope HD
by Chillingo Ltd
Games-Family,
Games-Puzzle $1.99
6Weather HDby vimov, LLC
Weather $0.99
7Fruit Ninja HDby Halfbrick Studios
Games-Action,Games-Arcade
$2.99
8World of Goo HDby 2D BOY
Games-Family,Games-Puzzle
$0.99 - $4.99
9Pirates vs. Ninjas vs. Zombies vs.Pandas HDby PAN Vision AB
Games-Action,Games-Arcade
$0.99 - $1.99
10Keynoteby Apple
Productivity $9.99
- this application features in-app purchases
HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES
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Rank Application Category Price
1Google Translateby Google
Reference free
2Doodle Truckby Triniti Interactive Limited
Games-Action,Games-Simulation
free
3Glass Tower 2by iDevUA
Games-Action,Games-Puzzle
free
4Skee-Ball Freeby Freeverse, Inc.
Games-Arcade,Games-Family
free
5
Sky Burger
by NimbleBit
Games-Family,
Games-Kids free
6Angry Birds Freeby Rovio Mobile Ltd.
Games-Arcade,Games-Puzzle
free
7Create a awesome lock screen [...]by YoungGam communication
Utilities free
8Facebookby Facebook
Social Networking free
9Frog Toss!by Game Circus LLC
Games-Arcade,Games-Simulation
free
10Fragger Desert Strikeby Miniclip.com
Games-Action,Games-Puzzle
free
- this application features in-app purchases
HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES
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Rank Application Category Price
1Angry Birdsby Clickgamer.com
Games-Action,Games-Arcade
$0.99
2Fruit Ninjaby Halfbrick Studios
Games-Action,Games-Arcade
$0.99
3Angry Birds Seasonsby Rovio Mobile Ltd.
Games-Action,Games-Arcade
$0.99
4Cut the Ropeby Chillingo Ltd
Games-Family,Games-Puzzle
$0.99
5
Tap DJ - Mix and Scratch your Music
by Laan Labs Music $1.99
6Doodle Jumpby Lima Sky
Games-Action,Games-Adventure
$0.99
7JellyCar 3by Disney
Games-Arcade,Games-Puzzle
$0.99
8Potty Racers AddictingGamesby MTV Networks
Games-Action,Games-Arcade
$0.99
9Tiny Wingsby Andreas Illiger
Games-Action,Games-Arcade
$0.99
10Camera+by tap tap tap
Photography $0.99 - $1.99
HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES
- this application features in-app purchases
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Rank Application Category Price
1Fireplaceby Jesse Lauro
Entertainment, Life-style
free
2McSolitaireby PCV
Entertainment,Games
free
3Alpine Crawlerby Dimension Technics
Games free
4Mixxxby Mixxx Development Team
Entertainment, Music free
5
Doodle Hangman Free
by EnsenaSoft Education, Games free
6Twitterby Twitter, Inc.
Social Networking,Utilities
free
7White Noiseby TMSOFT
Health & Fitness,Lifestyle
free
8Mobile Mouse Serverby R.P.A. Tech
Utilities free
9Fantastic 4 In A Row Freeby EnsenaSoft
Education, Games free
10Quick Noteby Diigo Inc.
Education, Produc-tivity
free
HIGHEST RANKED FREE APPLICATIONSAPPLE MAC APP STORE - UNITED STATES
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Rank Application Category Price
1Angry Birdsby Rovio Mobile Ltd.
Games, Games-Ac-tion, Games-Kids
$4.99
2iPhotoby Apple
Lifestyle, Photogra-phy
$14.99
3Pagesby Apple
Business, Productivity $19.99
4Braidby Hothead Games Inc.
Entertainment,Games
$1.99 - $9.99
5
iMovie
by Apple Photography, Video $14.99
6Pinball HDby OOO Gameprom
Games, Games-Arcade
$2.99
7Sparrowby Sparrow
Productivity, Utilities $9.99
8Apertureby Apple
Photography, Pro-ductivity
$79.99
9Keynoteby Apple
Business, Productivity $19.99
10FaceTimeby Apple
Lifestyle, Social Net-working
$0.99
HIGHEST RANKED PAID APPLICATIONSAPPLE MAC APP STORE - UNITED STATES
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Rank Application Category Price
1BlackBerry Messengerby Research In Motion Limited
IM & Social Network-ing
free
2Facebookby Research In Motion Limited
IM & Social Network-ing
free
3crunchSMSby crunchSMS
IM & Social Network-ing
free
4Poyntby Poynt Corporation
Maps & Navigation free
5
Pandora
by Pandora Media, Inc. Music & Audio free
6Windows Live Messengerby Research In Motion Limited
IM & Social Network-ing
free
7Twitterby Research In Motion Limited
IM & Social Network-ing
free
8Who Is It - LED Light Alerts for Contactsby The Jared Company
Utilities free
9Sea Storm Animated Theme 2.0by Mobstar Media Ltd
Themes free
10Navita Translatorby Navita Tecnologia
Travel free
HIGHEST RANKED FREE APPLICATIONSBLACKBERRY APP WORLD - WORLDWIDE
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Rank Application Category Price
1PhotoClub [...]by MMMOOO
Photo & Video $6.99
2Chat for Facebook Proby Bare Apps
IM & SocialNetworking
$0.99
3iLock 2.0 - Password App Photo [...]by MMMOOO
Utilities $0.99
4One Touch Flashlight (Uses Camera Light)by The Jared Company
Utilities $0.99
5
MemoryBooster - RAM Optimizer
by S4BB Limited Utilities $2.99 - $4.99
6Playboy's Animated Luck O' The Irishby A3 Media Network
Themes $2.99
7Color Woody V2by MMMOOO
Themes $4.99
8BeBuzz - LED Light Colorsby Bellshare GmbH
Entertainment $2.99 - $5.99
9App Lock - Password Protect Apps [...]by Ajani InfoTech Private Limited
Utilities $0.99
10FChat Facebook Chatby shendz
IM & SocialNetworking
$0.99
HIGHEST RANKED PAID APPLICATIONSBLACKBERRY APP WORLD - WORLDWIDE
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Rank Application Category Price
1Gmailby Google Inc.
Communication free
2Pandora Radioby Pandora
Music & Audio, Wid-gets
free
3Google Mapsby Google Inc.
Live Wallpaper, Travel& Local, Widgets
free
4Flash Player 10.1by Adobe Systems
Tools free
5
Facebook for Android
by Facebook Social, Widgets free
6Androidifyby Google Inc.
Entertainment free
7T-Mobile My Accountby T-Mobile USA
Tools free
8US Yellow Pages Searchby Yellowbook
Shopping, Widgets free
9Advanced Task Killerby ReChild
Productivity, Widgets free
10Google Earthby Google Inc.
Travel & Local free
HIGHEST RANKED FREE APPLICATIONS (EXCLUDING GAMES)GOOGLE ANDROID MARKET - UNITED STATES
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Rank Application Category Price
1PowerAMP Full Version Unlockerby MaxMP
Music & Audio $4.99
2Titanium Backup PRO Key rootby Titanium Track
Tools $6.00
3Beautiful Widgetsby LevelUp Studio
Live Wallpaper, Per-sonalization, Widgets
$1.98 - $2.72
4ROM Manager (Premium)by ClockworkMod
Tools $4.99
5
Root Explorer (File Manager)
by Speed Software Productivity $3.95 - $4.03
6DocumentsToGo Full Version Keyby DataViz, Inc.
Business $14.99
7WeatherBug Eliteby WeatherBug Mobile
Live Wallpaper,Weather, Widgets
$1.99
8SetCPU for Root Usersby MichaelHuang
Tools, Widgets $1.99
9Taskerby Crafty Apps
Tools, Widgets $6.43 - $7.24
10ADWLauncher EXby AnderWeb
Productivity $3.14
HIGHEST RANKED PAID APPLICATIONS (EXCLUDING GAMES)GOOGLE ANDROID MARKET - UNITED STATES
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Rank Application Category Price
1Angry Birdsby Rovio Mobile Ltd.
Arcade & Action free
2Solitaireby Ken Magic
Cards & Casino free
3Jewelsby MHGames
Casual free
4Angry Birds Seasonsby Rovio Mobile Ltd.
Arcade & Action free
5
Words With Friends Free
by Zynga Brain & Puzzle free
6Bubble Busterby SkitApps
Arcade & Action,Brain & Puzzle
free
7Paper Tossby Backflip Studios Inc.
Casual free
8Live Holdem Poker Proby Dragonplay
Cards & Casino free
9Unblock Me FREEby Kiragames
Brain & Puzzle free
10X Construction Liteby CrossConstruct
Brain & Puzzle free
HIGHEST RANKED FREE GAMES (EXCLUDING OTHER APPLICATIONS)GOOGLE ANDROID MARKET - UNITED STATES
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Rank Application Category Price
1Robo Defenseby Lupis Labs Software
Arcade & Action $2.99
2X Constructionby CrossConstruct
Brain & Puzzle $1.36
3Fruit Ninjaby Halfbrick Studios
Arcade & Action $1.20
4Doodle Jumpby GameHouse
Arcade & Action $0.00 - $0.99
5
Jewellust
by Smartpix Games Brain & Puzzle $2.95
6SNesoid (SNES Emulator)by yongzh
Arcade & Action $3.99
7The Moron Testby DistinctDev, Inc.
Brain & Puzzle $0.99
8Gem Miner: Dig Deeperby Psym Mobile
Casual $2.18
9Fishin' 2 Go (FULL)by CyxB
Arcade & Action $2.25
10GameBoid (GBA Emulator)by yongzh
Arcade & Action $4.99
HIGHEST RANKED PAID GAMES (EXCLUDING OTHER APPLICATIONS)GOOGLE ANDROID MARKET - UNITED STATES
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Rank Application Category Price
1Colors - Just Recommendedby MMMOOO
Themes free
2YouTubeby YouTube
Entertainment free
3Swype brought to you by Nokiaby Nokia
Utilities free
4Gems Classicby Lunagames
Games-Arcade free
5
ForecaWeather Free
by Foreca Ltd News & Info free
6Snaptuby Snaptu
Social Networks free
7SPB TVby SPB Software
Entertainment free
8Opera Mobile 10.1by Opera Software
Utilities free
9Hangmanby Spice
Games-Puzzle free
10Contour Silverby IND190 by IND190
Themes free
HIGHEST RANKED FREE APPLICATIONSNOKIA OVI STORE - UNITED STATES
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Rank Application Category Price
1JOIKUSPOT PREMIUM WiFi HotSpotby Joikusoft
Utilities $9.99
2ThreadSMS Standardby EHandySoft
Utilities $4.99
3Facebook uploader PROby furtiv
Social Networks $1.99
4Calm Fireby Inode
Wallpapers $0.00 - $0.99
5
FingerPrint-V2.8
by ThinkChange Entertainment $2.99
6Angry Birdsby RovioMobile
Games-Arcade $1.99
7Neon Butterflyby Mobstar Media
Themes $0.99
8Farm Frenzyby HeroCraft
Games-Arcade $1.99
9Panter HQ themeby intheme c.studio
Themes $0.00 - $0.99
10Contact Photo Syncby Mika Hokkanen
Social Networks $0.99 - $0.99
HIGHEST RANKED PAID APPLICATIONSNOKIA OVI STORE - UNITED STATES
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Rank Application Category Price
1Facebookby Palm, Inc.
Social Networking free
2Pandora Radioby Pandora
Music free
3Fall-Eby Karge Software
Games free
4 Translator by MojoJungle Travel free
5
The Weather Channel
by The Weather Channel Weather free
6Precentral News (unofficial)by ScienceApps
News free
7foursquareby Zhephree
Social Networking free
8Putkiby Alphapolygon
Games free
9Convertby Frazer McLean
Productivity &Utilities
free
10Fantastic Wallpaperby Appwill Inc.
Entertainment free
HIGHEST RANKED FREE APPLICATIONSPALM APP CATALOG - UNITED STATES
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Rank Application Category Price
1Angry Birdsby Rovio Mobile Ltd
Games $1.99
2MyQ For Netflixby nexapps.net
Entertainment $3.00
3FlashCardsby James Harris
Education $4.99
4Angry Birds for Pixiby Rovio Mobile Ltd
Games $1.99
5
drPodder
by Jamie Hatfield Entertainment $0.99
6DigiScanner - Police/EMS/Fire Radioby DigiKat Software
News $2.99
7Angry Birds Seasonsby Rovio Mobile Ltd
Games $1.99
8Notesby Inglorious Apps
Productivity &Utilities
$4.99
9YouView Visual Voicemail Clientby Syntactix LLC
Productivity &Utilities
$3.99
10Sports Live!by More Solutions, LLC
Sports $7.99
HIGHEST RANKED PAID APPLICATIONSPALM APP CATALOG - UNITED STATES
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Rank Application Category Price
1YouTubeby Microsoft Corporation
Music & Video free
2 Facebook by Microsoft Corporation Social free
3Adobe Readerby Adobe Systems Inc.
Productivity free
4Bubble Birdsby XIMAD INC
Games - Action &Adventure
free
5
Xbox LIVE Extras
by Microsoft Game Studios
Games - Xbox
Companion free
6The Weather Channelby The Weather Channel
News & Weather free
7Trafficby Beigomon
Games - Puzzle &Trivia
free
8Swipy Manby swipy_games
Games - Action &Adventure
free
9Kill the Duckby andreasvilela
Games - Puzzle &Trivia
free
10Shazamby Shazam Entertainment Ltd
Music & Video free
HIGHEST RANKED FREE APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES
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Rank Application Category Price
1PAC-MAN by Namco Bandai Games
Games - Action &Adventure
$4.99
2Parachute Panicby Microsoft Game Studios
Games - Action &Adventure
$2.99
3Fruit Ninjaby Microsoft Game Studios
Games - Action &Adventure
$2.99
4Need for Speed Undercoverby Electronic Arts
Games - Sports &Racing
$4.99
5
Rise Of Glory
by Microsoft Game Studios
Games - Action &
Adventure $2.99
6Zombies!!! by Microsoft Game Studios
Games - Board &Classic
$4.99
7Tiki Towersby GameHouse Live
Games - Puzzle &Trivia
$2.99
8I Dig Itby Microsoft Game Studios
Games - Action &Adventure
$2.99
9iBlast Mokiby Microsoft Game Studios
Games - Puzzle &Trivia
$2.99
10Brain Challenge HDby Gameloft
Games - Puzzle &Trivia
$4.99
HIGHEST RANKED PAID APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES
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DISTIMO CUSTOM REPORTS
CONTACT US
ABOUT DISTIMO
Aside from this free monthly publication, Distimo produces custom reports capableof providing specific mobile application store analytics that are relevant to your
company. Custom reports are currently available for any country worldwide for the
Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry
App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows
Phone 7 Marketplace. Additional application stores will be available in the coming
months. To get a better idea of the type of data and metrics that Distimo can provide,
please visit our Report product page.
For sales enquiries, please contact Remco van den Elzen, VP Business Development at
remco@distimo.com or call +31 64 497 8773. For press enquiries please contact
Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or
+1 415 889 9977 (USA).
Distimo was founded to solve the challenges created by a widely fragmented app store
marketplace filled with equally fragmented information and statistics.
Distimo was launched shortly after the introduction of the first app store. App stores
have clearly shown since that time that they are the way forward for content distribution.
The app store model offers an enormous opportunity for developers to get their content
out and dramatically improves content discovery by consumers. However, the mobile
market has long been characterized by fragmentation, which id also displayed in the
wide range of mobile application stores that were launched from 2009 on.
Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:
www.distimo.com
Disclaimer
This work is licensed under Creative Commons License Attribution Noncommercial-Share Alike 3.0
Netherlands. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.
This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit
Distimo and license your new creations under the identical terms.
http://www.distimo.com/reporthttp://www.distimo.com/http://www.distimo.com/http://www.distimo.com/report
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