richard pidgeon, head of uk sales, distimo
Post on 20-Oct-2014
1.358 views
DESCRIPTION
Analyzing The App Stores. Learning From Daily Tranzactional App Data (The White Nights: Mobile Games Conference http://www.wnconf.com)TRANSCRIPT
DISTIMO
White Nights - June 2013Richard Pidgeon- Director Business
Development EMEATwitter @catchthepidge
SOLVING THE APP PUZZLE
ABOUT DISTIMO
• The number 1 app store analytics company• Tracking >3 billion downloads per quarter• Most accurate app data• Offices in London, Amsterdam, San Francisco,
New York, Singapore and Partnership in Japan
OUR PRODUCTS
DISTIMO APP ANALYTICS
CONVERSION TRACKING
• Free conversion tracking SDK to measure lifetime user value• Measures the conversion process from app promotion to install• Combined with all app store data already tracked
Our data
ALL MAJOR AD NETWORKS
ALL MAJOR APP STORES
TRANSACTIONAL
APP STORE DATA
PUBLICLY AVAILABLE APP STORE
DATA
TRANSACTIONAL AD NETWORK DATA
APP ACCURACY
The Majority of our Estimates,54% are estimated to a margin of error below 3%.
95% Are Estimated with a Margin of Error below 10%US top 1000 paid iOS and Google Play
MARKET TRENDSBased on AppIQ data
Based on all iPhone revenue, top 44 countries
GAMES LARGEST SINGLE CATEGORY
Games
Socia
l
Mus
ic
Navig
atio
n
Ente
rtain
men
t0%
10%
20%
30%
40%
50%
60%
70%
80% 75%
5% 2% 2% 2%
Russian iPhone Games Revenue Growth
May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13$ 0.00
$ 500,000.00
$ 1,000,000.00
$ 1,500,000.00
$ 2,000,000.00
$ 2,500,000.00
$ 3,000,000.00
$ 3,500,000.00
$ 4,000,000.00
$ 4,500,000.00
Month
Tota
l Rev
enue
EUROPEAN GAMES REVENUE BY CATEGORY
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
iPad iPhone
Games
Tota
l Rev
enue
GAME REVENUE BY REGIONTotal Revenue (All Games)
AsiaAustraliaEuropeNorth AmericaSouth America
39%
23%
31%
5%
Asia is quickly catching up North America
ANDROID VS IOS REVENUES
• A lot of noise in market that monetization on Android is difficult
• But this is catching up quickly
AMAZON VOLUMES FOR ANDROID
• The top 200 free applications had a total of 16 million downloads
• The top 200 paid applications had in total 1.6 million downloads and earned 3 million dollars on one-off fees
• The most downloaded applications were Games
• For free apps, Google Play is roughly speaking more than 10 times bigger than the Amazon Appstore
• For paid apps, Google Play is 2 times bigger
* Based on March 2013 in the United Sates
MORE FINDINGS LIKE THESE• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinar: www.distimo.com/publications
• Free App Analytics to measure own applications: www.distimo.com/app-analytics
• Daily ranking of all apps in every app store: www.distimo.com/leaderboards
• Most accurate data in market for daily downloads/revenues of any app: www.distimo.com/appiq
