distimo publication july 2011

8/6/2019 Distimo Publication July 2011

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Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled

with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown

since that time that they are the way forward for content distribution. The app store model offers an

enormous opportunity for developers to get their content out and dramatically improves content discovery

by consumers. However, the mobile market has long been characterized by fragmentation, which is

also displayed in the wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com

Mobile Gaming Trends: Popularity, Pricing and Monetization

By Hendrik Koekkoek, Analyst at Distimo

Distimo ©2011, some rights reserved

Apple App Store for iPad

Apple App Store for iPhone

Apple Mac App Store

BlackBerry App World for all devices

BlackBerry App World for PlayBook

GetJar

Google Android Market

Nokia Ovi Store

Palm App Catalog

Windows Phone 7 Marketplace

IPAD

IPHONE

MAC



Distimo Publication - July 2011

Distimo ©2011, some rights reserved.All trademarks are the property of their respective owners.

This publication covers the Apple App Store for iPad, Apple App Store for iPhone, AppleMac App Store, BlackBerry App World, GetJar, Google Android Market, Nokia Ovi Store,

Palm App Catalog, and Windows Phone 7 Marketplace in the United States in June 2011.

The major findings are:

• The average selling price of games declined by 28% over the last year, while the

revenue generated by the most successful freemium games increased tenfold during

this period in the Apple App Store for iPhone.

• The presence of virtual currencies within games is one of the main reasons behind

the popularity and monetization success of in-app purchases. 35% of the 300 mostpopular free games in June use some sort of virtual currencies to monetize in the

Apple App Store for iPhone.

• Looking at the 300 most popular paid for applications, 72% of downloads are

generated by games while the remaining 28% of downloads are generated by

applications other than games in the Apple App Store for iPhone.

• The total revenue generated by top grossing games increased by 79% year-on-year

in the Apple App Store for iPhone.

• A small number of publishers dominate total game downloads: ten publishersaccount for more than half of all downloads among the 300 most popular paid

games in the Apple App Store for iPhone.

• Notwithstanding the popularity of games, the growth rate of the number of

applications other than games is higher than the growth rate of the number of

games in most stores. The number of games has increased faster than other apps

only in the Apple App Store for iPhone, the Apple App Store for iPad and GetJar, but

the growth rate for games in other stores is lower than for other applications.

NEW AND NOTEWORTHY





$2.01

$1.69

$1.44

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

June 2010 January 2011 June 2011

AVERAGE SELLING PRICE FOR GAMES DECLINED OVER THE LAST YEAR

This month’s publication focuses on games in the mobile app stores. There are

numerous success stories of mobile games in the media, including Doodle Jump, Angry

Birds, Cut the Rope and Infinity Blade to name a few. This report aims to analyze the

overall success of mobile games during the period June 2010 to June 2011.

Utilizing collected transactional data, we performed an extensive analysis of downloads

of games for the Apple App Store for iPhone in the United States. ‘Games’ is the single

most popular category in the Apple App Store for iPhone, and of all downloads generated

by top 300 overall free applications in June, 56% are game downloads. This number

is even higher for paid applications: 72% of all downloads generated by the top 300

overall paid are game downloads, and only 28% of downloads are generated by other

applications.

The average selling price of the top 300 games has declined during the past year. The

average selling price was $2.01 in June 2010, however it has since declined by 28% to

$1.44 as of June 2011.

Average selling price of 300 most popular paid for games





FREEMIUM GAMES NOW GENERATE MAJORITY OF REVENUE OF TOP

GROSSING GAMES

During this same period however, in-app purchases have become huge. One year ago,

freemium games (free games with featuring in-app purchases) generated only 8% of the

revenue of top grossing games. As of June 2011, 52% of all the revenue of top grossing

games is generated by freemium games. This implies that the revenue generated by top

freemium games increased more than tenfold in this period, given the fact that the total

revenue of top 200 grossing games increased by 79% in one year.

One of the main reasons for the increase in freemium revenue is the increasing popularity

of virtual currencies. During the first six months of 2011 (from January to June), the

proportion of the 300 most popular free games that used virtual currencies increasedfrom 24% to 35%. An obvious example here is the highest grossing game in June, Tap

Pet Hotel. This game monetized just by its virtual currencies ‘Treats’ and ‘Coins’.

A small number of publishers dominate total game downloads when we look at the 300

most popular games only. The ten most popular publishers of free games generate

27% of all top 300 free game downloads, while the 10 most popular publishers of paid

games generate 54% of all top 300 paid game downloads. The most notable of these ten

paid game publishers is the indie developer Andreas Illiger. Using just one game – Tiny

Wings – he managed to be among the 10 most popular game publishers, leaving behind

publishers like Gameloft, Disney and SEGA.

An important reason for the difference in downloads generated by top ten publishers

for free and paid games is the higher turnover rate among the top 300 free games than

for paid games. A total of 685 free games published by 443 publishers have had a top

300 game position during June, while only 504 paid games published by 249 publishers

have had a top 300 game position. This shows that it is harder for new publishers of

paid games to become successful than it is for new publishers of free games. This

doesn’t mean that it is impossible for new game developers to monetize: as shown

above, free games generate a larger share of revenue of top grossing games than paid

games.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

June 2011

January 2011

June 2010

Revenue share paid applications Revenue share paid applications with in-app purchases* Revenue Share Free Applications with in-app purcases

* This includes both the revenue generated by the one-off fee and the revenue generated by additional in-app purchases.

Revenue share per monetization model of 200 most grossing games





GAMES: THE MOST POPULAR CATEGORY IN ALL STORES EXCEPT APP WORLD

Games are not just popular in the Apple App Store for iPhone. In all stores, ‘games’

is the most popular category among the top overall applications with the exception

of BlackBerry App World (where themes are more popular). ‘Games’ is also the most

popular category in BlackBerry App World when we look solely at the BlackBerry App

World for PlayBook instead of BlackBerry App World for all devices. The popularity of the

games category for iPhone is most extreme compared to other stores: over half of the

most popular applications in the Apple App Store for iPhone are games.

The proportion of games among the top applications is larger than the proportion of

games among all available applications for all stores. This suggests game development

for smartphones has a lot of potential.

0%

10%

20%

30%

40%

50%

60%

Proportion of games among 300 most popular paid and 300 most popular free applications





GROWTH OF GAMES ONLY HIGHER THAN OTHER APPS IN APPLE APP STORE

AND GETJAR

The above graph shows the growth rate of games and other apps from January to June

2011. It reveals that despite the popularity and potential of games, the growth rate

of the number of applications other than games is higher than the growth rate of the

number of games in most stores.

The number of games has increased faster than other apps in the Apple App Store for

iPhone, the Apple App Store for iPad and GetJar. However, in the Apple App Store for

iPhone and iPad the difference in growth rates of games and other apps is small. The

growth rate for games in all other stores is lower than it is for other applications. The

difference between the growth of games and other applications is the largest in the

Windows Phone 7 Marketplace: the number of available games increased by 149% while

applications other than games increased by 266%. This is quite remarkable especially

considering the popularity of games on this platform: 43% of the 300 most popular free

and paid applications are games, and among the most popular paid apps, the first 19

most popular apps are all games.

0%

50%

100%

150%

200%

250%

300%

Increase of games Increase of other apps

Growth rate of games vs other apps January - June 2011





Rank Application Category Price

1Mr Giggle HD Liteby Patryk Palasz

Board, Puzzle free

2Angry Birds HD Freeby Rovio Mobile Ltd.

Arcade, Puzzle free

3World Cup Table Tennis™ HD - The Ad-dictive Classic Game in 3Dby Skyworks

Arcade, Family free

4Strike Knight HD

by Backflip StudiosAction, Sports free

5Rows 3D for iPad Liteby Pixeltin

Board, Strategy free

6Angry Birds Rio HD Freeby Rovio Mobile Ltd.

Arcade, Puzzle free

7Army of Darkness Defense HDby Backflip Studios

Action, Strategy free

8Shape Shift HDby Backflip Studios

Arcade, Puzzle free

9BreakOut Mania HDby SixHourSoft LLC

Arcade, Strategy free

10Words With Friends HD Freeby Newtoy Inc.

Board, Word free

HIGHEST RANKED FREE GAMESAPPLE APP STORE FOR IPAD - UNITED STATES - JUNE 2011

- this application features in-app purchases





HIGHEST RANKED PAID GAMESAPPLE APP STORE FOR IPAD - UNITED STATES - JUNE 2011


1Angry Birds Rio HDby Rovio Mobile Ltd.

Arcade, Puzzle $2.99

2Angry Birds HDby Chillingo Ltd

Arcade, Family $4.99

3Angry Birds Seasons HDby Rovio Mobile Ltd.

Action, Arcade $1.99

4Fruit Ninja HD

by Halfbrick StudiosAction, Arcade $2.99

5Cut the Rope HDby Chillingo Ltd

Family, Puzzle $1.99

6Sonic & SEGA All-Stars Racingby SEGA

Kids, Racing $1.99 - $4.99

7Words With Friends HDby Newtoy Inc.

Board, Word $0.99 - $2.99

8Spider-Man: Total Mayhem HDby Gameloft

Action, Adventure $0.99 - $6.99

9Infinity Bladeby Chair Entertainment Group, LLC

Action, Adventure $2.99 - $5.99

10Plants vs. Zombies HDby PopCap

Puzzle, Strategy $6.99






HIGHEST RANKED FREE GAMESAPPLE APP STORE FOR IPHONE - UNITED STATES - JUNE 2011


1Hanging With Friends Freeby Zynga

Puzzle, Word free

2Oldschool Blocksby BrushGames.com

Action, Arcade free

3Turtle Flyby j2sighte

Action, Kids free

4Bunny Shooter Free Game

by Best, Cool & Fun GamesAction, Adventure free

5Shape Shiftby Backflip Studios

Arcade, Puzzle free

6Angry Birds Rio Freeby Rovio Mobile Ltd.

Arcade, Puzzle free

7Air Penguin Liteby GAMEVIL Inc.

Adventure, Family free

8Words With Friends Freeby Newtoy Inc.

Board, Word free

9Angry Birds Freeby Rovio Mobile Ltd.

Arcade, Puzzle free

10Bloody Knuckles Freeby AppVenturous, LLC

Action, Adventure free







1Angry Birdsby Clickgamer.com


2Tiny Wingsby Andreas Illiger


3Angry Birds Rioby Rovio Mobile Ltd.


4Fruit Ninja

by Halfbrick StudiosAction, Arcade $0.99

5Hanging With Friendsby Zynga

Puzzle, Word $0.99 - $1.99

6Feed Me Oilby Chillingo Ltd


7The Heistby tap tap tap

Board, Puzzle $0.99 - $1.99

8Cut the Ropeby Chillingo Ltd


9Angry Birds Seasonsby Rovio Mobile Ltd.


10Words With Friendsby Newtoy Inc.

Board, Word $0.99 - $2.99


HIGHEST RANKED PAID GAMESAPPLE APP STORE FOR IPHONE - UNITED STATES - JUNE 2011





HIGHEST RANKED FREE GAMESAPPLE MAC APP STORE - UNITED STATES - JUNE 2011


1Full Deck Solitaireby GRL Games

Card, Strategy free

2Bubbleby Byterun

Entertainment,Board, Family

free

3Gun Disassembly 2. Volume 1by Noble Empire Limited

Entertainment,Puzzle, Simulation

free

4Mahjong! Free

by Byterun

Entertainment,

Board, Puzzlefree

5Doodle Hangman Freeby EnsenaSoft

Education, Board,Word

free

6 Jigsaws Galore Freeby Gray Design Associates

Entertainment,Family, Puzzle

free

7Fantastic 4 In A Row Freeby EnsenaSoft

Education, Board,Kids

free

8Texas Poker - Pokeristby KAMAGAMES LTD

Card, Casino,Sports

free

9Basketmaniaby NO2 Web and Mobile Applications,S.L.

Simulation, Sports,Sports

free

10PapiJump Freeby Sunflat

Entertainment, Ac-tion, Arcade

free





HIGHEST RANKED PAID GAMESAPPLE MAC APP STORE - UNITED STATES - JUNE 2011


1Angry Birdsby Rovio Mobile Ltd.

Action, Kids $4.99

2Modern Combat: Dominationby Gameloft

Action, Adventure $12.99



4Where's Waldo?™ The Fantastic Journey

by Ludia

Entertainment, Ad-

venture, Family$2.99

5Farm it! Seasonsby AppMania

Arcade, Family $0.99 - $2.99

6War Pinball HDby OOO Gameprom

Arcade, Simulation $2.99

7Star Wars®: Knights of the Old Repub-lic®by Aspyr Media, Inc.

Action, Role Play-ing

$17.99 -$19.99

8Civilization V: Campaign Editionby Aspyr Media, Inc.

Education, Educa-tional, Strategy

$49.99

9World of Gooby 2D BOY

Education, Family,Puzzle

$9.99

10Trineby Frozenbyte

Entertainment, Ac-tion, Adventure

$4.99 -$19.99





HIGHEST RANKED FREE GAMESBLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - JUNE 2011


1Memoryby Spice

Puzzles free

2The River Test - Freeby SolverLabs

Puzzles free

3Hangmanby Spice

Puzzles free

4Copter

by Igor ShitarevAction free

5Pixelatedby Ebscer

Strategy free

6Bubble Birdsby XIMAD INC

Action free

7Ka-Glom FREEby Magmic

Arcade free

8Free Chessby SolverLabs

Board Games free

9Superheroes Allianceby Uken Games

Combat free

10Color Virus - Freeby Spice

Strategy free





HIGHEST RANKED PAID GAMESBLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - JUNE 2011


1Angry Farmby Smarter Apps

Arcade $4.99

2Hotel Tycoon Resortby Michael Flad

Strategy $0.99

3Light Bulbs Deluxeby Ajani InfoTech Private Limited

Puzzles $4.99

4Awesome! Bubble Breaker

by Nice GamesArcade $0.99

5Room Escapeby Ivywire

Puzzles $0.99

6Final Fantasyby Namco Networks America Inc.

Strategy $4.99

7 Jigsaw Plusby Spice

Puzzles $1.99

8Pinball Deluxeby Mobigloo LLC

Action $4.99

9Doodle Jumpby Gamehouse

Arcade $0.99

10 Jeweled Gameby Ajani InfoTech Private Limited

Puzzles $4.99





HIGHEST RANKED FREE GAMESBLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - JUNE 2011


1The River Test - Freeby SolverLabs

Puzzles free

2Hangmanby Spice

Puzzles free

3Pixelatedby Ebscer

Strategy free

4Doodle Blast

by FlexibleAIRPuzzles free

5Crystal Balls Freeby ingames

Puzzles free

6NEED FOR SPEED Undercover for Black-Berry PlayBookby Electronic Arts Inc.

Arcade free

7Rocket Stormby David Shute

Action free

8Assembler Mobile 2 HDby Matthew Bryce Summer

Puzzles free

9Bubble Birds HDby XIMAD INC

Action free

10PlayDoomby László Németh

Action free





HIGHEST RANKED PAID GAMESBLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - JUNE 2011


1Pixelated Plusby Ebscer

Strategy $2.99

2Papa's Burgeriaby Flipline IDS LLC

Strategy $1.99

3Dillo Hillsby Justin Smith

Action $0.99

4Mooo

by Richard HoddinottPuzzles $0.99

5Bug War Recolonizationby Rudy Sudarto

Strategy $0.99

6PaperPlaneby BBThemes

Arcade $0.99

7Solitaire for BlackBerry PlayBookby Ryan Loebs

Cards $0.99

8Mahjong Legendsby Anastasios Giapoutzis

Puzzles $1.99

9Nebulaby Charles Robinson

Arcade $0.99 - $1.99

10Aqualuxby Milkman Games, LLC

Puzzles $2.99





HIGHEST RANKED FREE GAMESGETJAR JAVA - UNITED STATES - JUNE 2011


1Live Cash Gamesby BLUE LION mobile GmbH

Games free

2 Outlaw Racing 2011 Games free

3Mario55by AquaJava

Games free

4Battleships Game

by BLUE LION mobile GmbHGames free

5 Bowling 3D Games free

6TicTacToe Gameby BLUE LION mobile GmbH

Games free

7 Left2Die 3D Games free

8Idiot or Intelligentby CS

Games free

9Drug Addictby Triotech Solutions

Games free

10MagicCrystalsby Bogee Interactive

Games free





HIGHEST RANKED FREE GAMESGETJAR SYMBIAN - UNITED STATES - JUNE 2011


1Street Warsby MocoSpace

Games free

2 Outlaw Racing 2011 Games free

3Mario55by AquaJava

Games free

4Live Cash Games

by BLUE LION mobile GmbHGames free

5TicTacToe Gameby BLUE LION mobile GmbH

Games free

6 Happy Farm Games free

7 Real Football 11 Games free

8Road to Hell 3Dby Jollybox

Games free

9Army vs. Crime (FULL) v1.02by Polar Tigers

Games free

10 Bouncy Ball Games free





HIGHEST RANKED FREE GAMESGOOGLE ANDROID MARKET - UNITED STATES - JUNE 2011


1Live Holdem Poker Proby Dragonplay

Cards & Casino,Live Wallpaper,Widgets

free

2Bubble Blast 2by Magma Mobile

Brain & Puzzle free

3Angry Birdsby Rovio Mobile Ltd.

Arcade & Action free

4Blast Monkeys

by YobonjaArcade & Action free



6Mouse Trapby Magma Mobile

Brain & Puzzle free

7Paradise Islandby Cooper Media Corp.


8Tap Fishby Gameview Studios

Casual free

9Alchemyby Andrey 'Zed' Zaikin

Brain & Puzzle free

10Zoo Clubby Chroma Club

Casual free





HIGHEST RANKED PAID GAMESGOOGLE ANDROID MARKET - UNITED STATES - JUNE 2011


1Robo Defenseby Lupis Labs Software

Arcade & Action $2.99

2Fruit Ninjaby Halfbrick Studios


3Doodle Jumpby GameHouse


4X Construction

by CrossConstructBrain & Puzzle $1.44

5ZENONIA® 2by GAMEVIL Inc.


6Game Dev Storyby Kairosoft Co.,Ltd

Casual $2.86 - $3.92

7Battleheartby Mika Mobile


8HOMERUN BATTLE 3Dby Com2uS

Arcade & Action $0.99 - $4.99

9Gem Miner: Dig Deeperby Psym Mobile

Casual $2.19

10RomFetcher: Classicby Primastar Applications






HIGHEST RANKED FREE GAMESNOKIA OVI STORE - UNITED STATES - JUNE 2011


1PAC-MAN by Namcoby NAMCO BANDAI

Arcade free

2Angry Birds Rio Freeby RovioMobile

Arcade free

3Galaga by Namcoby NAMCO BANDAI

Arcade free

4Hangman

by SpicePuzzle free

5Boombakas Pro freeby DaSuppaStudios

Arcade free

6High Speed 3D Freeby HeroCraft

Action free

7Bubble Popper XXL - Freeby Lunagames

Arcade free

8Devil's Ride 3D Freeby Jollybox

Adventure free

9Skiller WallBallby Skiller Games

Arcade free

10Gems Classicby Lunagames

Arcade free





HIGHEST RANKED PAID GAMESNOKIA OVI STORE - UNITED STATES - JUNE 2011


1Angry Birdsby RovioMobile

Arcade $1.99

2Doodle Fitby Gamelion

Puzzle $0.99 - $1.99

3Angry Birds Seasonsby RovioMobile

Arcade $1.99

4Action Bowling

by KronosGOSports $1.99

5Farm Frenzyby HeroCraft

Arcade $1.99

6Assassin's Creed™ HDby Gameloft SA

Action $2.99

7WSOP - Hold'em Legendby Glu Mobile

Card & casino $0.99

8Angry Birds - Level pack 1by RovioMobile

Arcade $1.99

9Bejeweledby Electronic Arts

Puzzle $1.99

10Fishfarmby FH Hagenberg

Arcade $0.99





HIGHEST RANKED FREE GAMESPALM APP CATALOG - UNITED STATES - JUNE 2011


1SuperJump (Pre & Pixi)by Thomas Schoeps

Games free

2Fall-E - now with Bonus Levelby Karge Software

Games free

3Angry Birds Liteby Rovio Mobile Ltd

Games free

4Bubble Electric Lite

by iAppLogicGames free

5Bubbles! freeby bytesequencing.com

Games free

6Angry Birds Rio Freeby Rovio Mobile Ltd

Games free

7Ground Effectby Starwind Games

Games free

8The Helicopter Gameby MojoJungle

Games free

9The River Testby Cramzy

Games free

10Snes9x EXby Robert Broglia

Games free





HIGHEST RANKED PAID GAMESPALM APP CATALOG - UNITED STATES - JUNE 2011


1Angry Birdsby Rovio Mobile Ltd

Games $1.99

2Angry Birds Rioby Rovio Mobile Ltd

Games $1.99

3Angry Birds Seasonsby Rovio Mobile Ltd

Games $1.99

4Slice It!

by Com2uSGames $0.99

5Angry Birds for Pixiby Rovio Mobile Ltd

Games $1.99

6Paratrooperby Kaboom Apps

Games $1.99

7Asphalt 5 HDby Gameloft

Games $4.99

8Swap & Dropby Biocandy Labs

Games $1.99

9N.O.V.A. - Near Orbit Vanguard Alli-anceby Gameloft

Games $6.99

10Need for Speed Undercoverby Electronic Arts

Games $9.99





HIGHEST RANKED FREE GAMESWINDOWS 7 PHONE MARKETPLACE - UNITED STATES - JUNE 2011


1Pandas vs Ninjasby XIMAD INC

Action & Adventure free

2Xbox LIVE Extrasby Microsoft Game Studios

Xbox Companion free

3Shuriken Ninjaby Clockwork Computing

Puzzle & Trivia,Strategy & Simula-tion

free

4Chain Reaction

by Lynx Interactive

Strategy & Simula-

tionfree

5 Jewel³by Stormtek Games

Puzzle & Trivia free

6Armored Driveby Elbert Perez

Sports & Racing free

7Mars Runnerby Jake Poznanski

Sports & Racing free

8Solitaireby Jake Poznanski

Card & Casino free

9Paper Tossby Herm's Software Services

Family free

10NinjaBoy+by Danton Entertainment

Action & Adventure free





HIGHEST RANKED PAID GAMESWINDOWS 7 PHONE MARKETPLACE - UNITED STATES - JUNE 2011


1Doodle Jumpby GameHouse Live

Action & Adventure $2.99

2Hydro Thunder GOby Microsoft Game Studios

Sports & Racing $4.99

3SONIC THE HEDGEHOG™ 4 Episode Iby SEGA


4PAC-MAN™ Championship Edition DX

by Namco Bandai GamesAction & Adventure $6.99

5Enigmoby Microsoft Game Studios

Puzzle & Trivia $2.99

6Fruit Ninjaby Microsoft Game Studios


7Need for Speed™ Undercoverby Electronic Arts

Sports & Racing $4.99

8Super Monkey Ball™by SEGA


9geoDefense®by Microsoft Game Studios

Strategy & Simula-tion

$2.99

10Rise Of Gloryby Microsoft Game Studios

Action & Adventure $1.99 - $2.99




DISTIMO CUSTOM REPORTS

CONTACT US

ABOUT DISTIMO

Aside from this free monthly publication, Distimo produces custom reports capableof providing specific mobile application store analytics that are relevant to your

company. Custom reports are currently available for any country worldwide for the

Amazon Appstore, Apple App Store for iPhone, Apple App Store for iPad, Apple Mac

App Store, BlackBerry App World for all devices, BlackBerry App World for PlayBook,

GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Phone 7

Marketplace. Additional application stores will be available in the coming months. To

get a better idea of the type of data and metrics that Distimo can provide, please visit

our Report product page.

For sales enquiries, please contact Remco van den Elzen, VP Business Development at

[email protected] or call +31 30 82 00 567. For press enquiries please contact

Mindy M. Hull at [email protected] or call +31 62 504 7680 (EU) or

+1 415 889 9977 (USA).

Distimo was founded to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores

have clearly shown since that time that they are the way forward for content distribution.

The app store model offers an enormous opportunity for developers to get their content

out and dramatically improves content discovery by consumers. However, the mobile

market has long been characterized by fragmentation, which is also displayed in the

wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:

www.distimo.com

Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0

Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.

This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit

Distimo and license your new creations under the identical terms.

distimo publication july 2011

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