distimo report july 2010

REPORT

New and noteworthy

This report covers the Apple App Store for iPad and iPhone (with specific focus on in-app purchases), as well as BlackBerry App World

(Worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile for June 2010 in the

United States. The major findings are:

» The percentage of applications with in-app purchases is significantly higher in the Apple App Store for iPad (10%) than in the

Apple App Store for iPhone (2%). The Games and Social Networking categories in both stores have the highest proportion of

applications with in-app purchases available.

» The most successful free applications that monetized using in-app purchases this month in the Apple App Store for iPhone are

MobiTV (MobiTV), ESPN 2010 FIFA World Cup (ESPN) and Tap Fish (BayView Labs).

» The most successful paid applications that monetized using in-app purchases this month in the Apple App Store for iPhone are

Guitar Hero (Activision Publishing, Inc.), TomTom U.S.A. (TomTom International BV) and Call of Duty: World at War: Zombies II

(Activision Publishing, Inc.).

» Mirroring the Distimo report covering May 2010, Pages and iBooks, published by Apple Inc, are again the number one paid and free

applications on the Apple App Store for iPad, respectively.

» Three out of the ten most popular applications in the Apple App Store for iPhone were published by Electronic Arts.

» Quickoffice Connect Mobile Suite for iPad entered the top 10 highest ranked paid applications chart in the 6th position. It was the

top grossing application in the Apple App Store for iPad after Pages by Apple Inc.

» Nine out of the ten most popular paid applications on the Apple App Store for iPhone are Games, however only two out of the ten

most popular free applications are Games. In the Nokia Ovi Store, seven out of ten of the most popular paid applications are

Games, while only three out of ten of the most popular free applications are Games.

July 2010

Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace

About DistimoDistimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com

Distimo ©2010, some rights reserved

http://www.distimo.com


REPORT

Distimo Report July 2010United States

The top grossing free applications with in-app purchases in the Apple App Store for iPhone are displayed above. All five applications spent more than 20 days in the top 100 in June 2010. The most successful free application that monetized using in-app purchases is MobiTV, which enables users to watch on-demand and live TV. The application is free and users can upgrade to the subscription version at $9.99 for the first month. ESPN 2010 FIFA World Cup, the second most successful free application with in-app purchases, offers users exclusive features at $7.99 including live radio streams of all World Cup matches.

Please note that while the percentage of ranks between 1 and 10 of ESPN 2010 FIFA World Cup is higher than MobiTV’s, MobiTV is still considered most successful because it has been ranked number one for 10 days compared to 3 for ESPN 2010 FIFA World Cup). Also, since the Top Grossing lists consist of free and paid applications and applications with in-app purchases, not all five top grossing free applications with in-app purchases have been ranked among the 10 top grossing applications.

The top grossing paid applications with in-app purchases in the Apple App Store for iPhone are displayed above. All five applications spent more than 20 days in the top 100 in June 2010. The most successful paid application that monetized using both the initial purchase of the application and in-app purchase is Guitar Hero. The application costs $2.99 including six free songs, and most in-app purchases are available for $1.99 (3-song pack). TomTom U.S.A. is the second most successful paid application with in-app purchases. The application costs $49.99, with real-time traffic updates available as an in-app purchase for $19.99 (12 months).

The percentage of applications with in-app purchases is significantly higher in the Apple App Store for iPad (10%) than in the Apple App Store for iPhone (2%). The Games and Social Networking categories in both stores have the highest proportion of applications with in-app purchases available. The higher percentage of applications with in-app purchases in the Apple App Store for iPad may be caused by the fact that this store became available after in-app purchases were introduced, while in-app purchases were not available when the Apple App Store for iPhone was introduced. More importantly, another reason to consider is that the iPad may currently be used more as a media consumption device than the iPhone with magazines such as Sports Illustrated and WIRED magazine selling their content as in-app purchases.

Please note that the number of applications available for the Apple App Store for iPad is significantly lower than for the Apple App Store for iPhone, which may also influence results.


REPORT


Highest ranked paid applications - Apple App Store for iPad (US, June 2010)

Rank Application Publisher Category Price

1 Pages Apple Inc. Productivity $9.99

2 Pulse News Reader Alphonso Labs Inc. News $3.99

3 GoodReader for iPad Good.iWare Ltd. Productivity $0.99

4 Craigslist Pro for iPad IOCo Lifestyle $0.99

5 PERFECT Web Browser for iPad - EXTRAORDINARY Browser w/ REAL-Tabs, TOUCH Scroll

Ingenious Cre-ations

Productivity $2.99

6 Quickoffice Connect Mobile Suite for iPad

Quickoffice, Inc. Business $9.99

7 Color Splash for iPad Pocket Pixels Inc. Photography $1.99

8 Numbers Apple Inc. Productivity $9.99

9 Keynote Apple Inc. Productivity $9.99

10 Pinball HD OOO Gameprom Games $2.99

Highest ranked free applications - Apple App Store for iPad (US, June 2010)

Rank Application Publisher Category

1 iBooks Apple Inc. Books

2 Netflix Netflix, Inc. Entertainment

3 WebMD for iPad WebMD Healthcare & Fit-ness

4 The Weather Channel Max for iPad

The Weather Chan-nel Interactive

Weather

5 Google Earth Google Travel

6 USA TODAY for iPad USA TODAY News

7 HD Brick Breaker Free Storybird Games

8 The Betty Crocker® Cook-book for iPad

General Mills Inc. Lifestyle

9 Jumbo Calculator Christopher Weems Productivity

10 ABC Player ABC Digital Entertainment

Highest ranked paid applications - BlackBerry App World (Worldwide, June ‘10)


1 ANIMATED LIGHT-NING THEME HALF PRICE

Mobstar Media Ltd Themes $2.99

2 Love Football Love KAKA Animated Edition

MMMOOO Themes $2.99

3 Juicy Girl Theme Motek Americas Inc.

Themes $3.99

4 Ultra Today Plus - Display all today plus without hovering on

MMMOOO Productivity $4.99

5 Upgrade your homescreen to Sky2 LiveScreen

DreamTheme Themes $3.99

6 MemoryBooster - RAM Optimizer

S4BB Limited Utilities $4.99

7 Butterfly - ON SALE BerryGoodThemes Themes $3.99

8 BeBuzz - LED Colors and Audible Remind-ers

Bellshare GmbH Entertainment $5.99

9 Carbon Fiber Theme Motek Americas Inc.

Themes $3.99

10 Tranquil Garden Magmic Themes $5.99

Highest ranked free applications - BlackBerry App World (Worldwide, June ‘10)


1 Pandora Pandora Media, Inc. Music & Audio

2 Poynt Multiplied Media Corporation

Maps & Navigation

3 BlackBerry Messenger Research In Motion Limited

IM & Social Net-working

4 FREE Sea Storm Ani-mated Theme

Mobstar Media Ltd Themes

5 ScoreMobile for Black-Berry

Score Media Ven-tures

Sports & Recreation

6 Facebook Research In Motion Limited

IM & Social Net-working

7 crunchSMS crunchSMS IM & Social Net-working

8 Call Control Blacklist Lite Kedlin Company LLC

Utilities

9 WeatherEye The Weather Network

Weather

10 QuickPull Free Steelthorn Software Utilities

Highest ranked paid applications - Apple App Store for iPhone (US, June ‘10)

Rank App Publisher Category Price

1 Angry Birds Clickgamer.com Games $0.99

2 Doodle Jump - BE WARNED: Insanely Addictive!

Lima Sky Games $0.99

3 Fruit Ninja Halfbrick Studios Games $0.99

4 BATTLESHIP Electronic Arts Games $2.99

5 FIFA World Cup™ Electronic Arts Games $4.99

6 FatBooth PiVi & Co Entertainment $0.99

7 TETRIS® Electronic Arts Games $4.99

8 Pocket God Bolt Creative Entertain-ment, Games

$0.99

9 Skee-Ball Freeverse, Inc. Games $0.99

10 Guitar Hero Activision Publish-ing, Inc.

Games $2.99

Highest ranked free applications - Apple App Store for iPhone (US, June 2010)


1 Air Horn (Free!) simpaddico llc Entertainment

2 ESPN 2010 FIFA World Cup

ESPN Sports

3 Apple Store Apple Inc. Lifestyle

4 Mirror in your pocket for FREE

Balina Life Utilities

5 Are you left-brained or right-brained?

Movisol Lifestyle

6 iBooks Apple Inc. Books

7 Rollercoaster Extreme Dare Digital Ltd Games

8 GodFinger ngmoco, Inc. Games

9 Test of Life Movisol Entertainment

10 Vuvuzela 2010 maal4.nl Entertainment


REPORT


Highest ranked paid applications - Google Android Market (US, June 2010)


1 Beautiful Widgets LevelUp Studio News & Weather

$1.82

2 ROM Manager (Premium)

ClockworkMod Tools $3.99

3 MyBackup Pro rerware.com Tools $4.99

4 SetCPU for Root Users

MichaelHuang Tools $1.99

5 PicSay Pro - Photo Editor

Shinycore Multimedia $3.65

6 Weather & Toggle Widget

Android Apps News & Weather

$1.99

7 ServiceTIME TPC Solutions, LLC Productivity $1.49

8 Advanced Task Manager

Arron La Tools $0.99

9 Power Manager Full X-Phone Software, Inc. Tools $0.99

10 iSyncr for PC JRTStudio Multimedia $2.99

Please note that application prices in Google Android Market are denoted in the seller’s home currency and are converted using the monthly average exchange rate.

Highest ranked free applications - Google Android Market (US, June 2010)


1 Google Maps Google Inc. Travel

2 Pandora Radio Pandora Multimedia

3 Facebook for Android Facebook Social

4 T-Mobile My Account T-Mobile USA Tools

5 The Weather Channel The Weather Channel News & Weather

6 Google Sky Map Google Inc. Reference

7 Twitter Twitter, Inc. Social

8 Advanced Task Killer ReChild Productivity

9 Movies Flixster Inc. Entertainment

10 MySpace Mobile MySpace Mobile Social


Highest ranked paid applications - Nokia Ovi Store (US, June 2010)


1 ToonWarz Polarbit Games $2.99

2 Armageddon Squadron

Polarbit Games $2.99

3 ShoppingList 2.1 Kilut Oy Utilities $0.99

4 Hip Hop All Star I-play Games $0.99

5 Wave Blazer Polarbit Games $2.99

6 UNO™ Gameloft SA Games $2.99

7 Animated Theme, Street Fever

MMMOOO Themes $2.99

8 Dream Day Wedding I-play Games $0.99

9 Sonic Unleashed™ Gameloft SA Games $2.99

10 Quickoffice 6 Mobile Suite

Quickofffice Business $14.99

Highest ranked free applications - Nokia Ovi Store (US, June 2010)


1 ZumZum innerActive Games

2 TuneWiki - Lyrics with Music TuneWiki Music

3 The Flashlight + SOS picoBrothers Entertainment

4 Opera Mini Web browser Opera browser Utilities

5 Netflix Queue Manager Netflix Entertainment

6 High Speed 3D Free HeroCraft Games

7 Dictionary & Translation Pro Lunagames Reference

8 Earth by Pizero PiZero Design Themes

9 Solitaire Touch Offscreen Games

10 YouTube YouTube Entertainment, Social Networks

Highest ranked paid games - Google Android Market (US, June 2010)


1 Robo Defense Lupis Labs Software Arcade & Action

$2.99

2 Armored Strike Online

Requiem Software Labs, Inc

Arcade & Action

$3.99

3 SNesoid (SNES Emulator)

yongzh Arcade & Action

$3.99

4 GameBoid (GBA Emulator)


$3.99

5 Fishin' 2 Go (FULL) CyxB Arcade & Action

$2.25

6 Radiant Hexage.net Arcade & Action

$2.21

7 Nesoid (NES emula-tor)


$3.98

8 Math Workout Workout Games Brain & Puzzle

$4.35

9 Speedx 3D HyperBees Ltd. Arcade & Action

$1.46

10 Farm Frenzy HeroCraft Ltd Arcade & Action

$4.42


Highest ranked free games - Google Android Market (US, June 2010)


1 Solitaire Ken Magic Cards & Casino

2 Jewels MHGames Brain & Puzzle

3 Toss It Boolba Labs LLC Casual

4 Robo Defense FREE Lupis Labs Software Arcade & Action

5 Sudoku Free genina.com Brain & Puzzle

6 Labyrinth Lite Illusion Labs Arcade & Action

7 Paper Toss Backflip Studios Inc. Casual

8 Chess for Android Aart Bik Brain & Puzzle

9 Real BlackJack genina.com Cards & Casino

10 WordSearch Unlimited Free JiuzhangTech Ltd Brain & Puzzle



REPORT


Highest ranked paid applications - Palm App Catalog (US, June 2010)


1 mCraig - Mobile Craigslist Browser

SplashData Inc Lifestyle $1.99

2 World Cup 2010 Thomas Haus-tein

Sports $2.00

3 YouView Visual Voicemail Client

Syntactix LLC Productivity & Utilities

$3.99

4 Tweed Pivotal Labs, Inc. Social Network-ing

$2.99

5 Wallpaper Switcharoo OrbSix Software Productivity & Utilities

$2.99

6 Timepiece ZeroPointSoft-ware

Productivity & Utilities

$0.99

7 TRANSFORMERS G1: AWAKENING

Glu Mobile Games $6.99

8 Rockus Sound Machine Rockus Studios, LLC

Health & Fitness $1.99

9 Reboxed Semicolon Apps Entertainment $2.99

10 TweetMe - A Fun New Twitter app

Catalyst Media Studios

Social Network-ing

$2.50

Highest ranked free applications - Palm App Catalog (US, June 2010)


1 Facebook Palm, Inc. Social Networking

2 Fall-E Karge Software Games

3 Pandora Radio Pandora Music

4 Mazer Chofter.com Games

5 Photo Effects Rusty Apps Photography

6 RadioTime RadioTime Inc Music

7 Bubbles! free bytesequencing.com Games

8 Audio Blaster Paschar LLC Entertainment

9 Translator MojoJungle Travel

10 The Weather Channel The Weather Channel Weather

Highest ranked paid applications - Windows Marketplace (US, June 2010)


1 Meon Manbolo Games $2.99

2 SPB Mobile Shell SPB Software Inc.

Tools $29.99

3 Scrub Trinket Software Communication $0.99

4 WMWifiRouter Morose Media B.V.

Tools $22.99

5 Reboot Quantum Con-cepts

Tools $0.99

6 TouchTwit Philipp Zschoche Social Networks $2.99

7 Asphalt 4: Elite Racing HD

GAMELOFT SA Games $4.99

8 Spider-Man: Toxic City HD

GAMELOFT SA Games $4.99

9 No Calls Trinket Software Communication $0.99

10 Easy Bible RVA ET Labs Books $4.99

Highest ranked free applications - Windows Marketplace (US, June 2010)


1 Microsoft My Phone Microsoft Corporation Tools

2 Facebook for Windows Mobile

Microsoft Corporation Social Networks

3 AP Mobile The Associated Press News & Weather

4 Windows Live para el Windows Phone

Microsoft Corporation Communication

5 Meon Lite Manbolo Games

6 Mobile Manager for Netflix Microsoft Corporation Entertainment

7 WeatherBug WeatherBug News & Weather

8 SPB Time DEMO SPB Software Inc. Productivity

9 Skyfire Mobile Browser SKYFIRE LABS, INC. Tools

10 SPB Mobile Shell DEMO SPB Software Inc. Tools


REPORT


Distimo custom reports

Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creative-commons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms. All trademarks are the property of their respective companies.

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustment needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

About Distimo

Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.

ContactFor sales enquiries, please contact Remco van den Elzen, VP Business Development at [email protected] or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at [email protected] or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).

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distimo report july 2010

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