distimo report november 2010

About Distimo

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies

interested in the mobile application ecosystem providing valuable insight into important trends happening within application

stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications

across all app stores, without any adjustments needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com

NOVEMBER 2010

Apple App Store - iPad

Apple App Store - iPhone

BlackBerry App World

Google Android Market

Nokia Ovi Store

Palm App Catalog

Windows Marketplace for Mobile

Windows Phone 7 Marketplace

Distimo ©2010, some rights reserved

http://www.distimo.com

Distimo Report November 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

NEW AND NOTEWORTHY

This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World

(worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for

Mobile (Windows Mobile 6.x) during October 2010 in the United States. Data on Windows Phone 7

Marketplace was collected during the timeframe November 1 - 22 2010 in the United States. The major

findings are:

• Games are significantly more popular in Windows Phone 7 Marketplace than they are on Windows

Marketplace for Mobile (6.x). This mirrors the way that Microsoft positions Windows Phone 7 as a

more consumer-oriented platform.

• The price of applications in Windows Phone 7 Marketplace closely mirrors the prices in other

application stores, as opposed to applications in the Windows Marketplace for Mobile (6.x), which

are significantly more expensive.

• The prices of the most popular applications in Windows Phone 7 Marketplace are even more in line

with the other stores: 57% of the 100 most popular applications are priced below $2.00. For the

other stores, this is between 51% and 67%, except for Windows Marketplace for Mobile where only

37% of the 100 most popular applications is priced below $2.00.

• The Windows Phone 7 Marketplace launched on October 21, 2010, and has grown to 2,674

applications as of November 22, 2010. In comparison, Windows Marketplace for Mobile has gathered

only 1,350 applications to date since the store launched over a year ago.

• All ten of the most popular paid applications in Windows Phone 7 Marketplace are games, with prices

ranging from $2.99 - $6.99. There are only two games among the ten most popular free applications

in this store.

• Mirroring the Windows Marketplace for Mobile, a large portion of the ten most popular applications

in Windows Phone 7 Marketplace is published by Microsoft (six applications). In the Apple App Store

for iPad and BlackBerry App World, four out of the ten most popular applications are published by

Apple Inc. and Research In Motion Limited, respectively.



The Windows Phone 7 Marketplace launched on October 21, 2010, and has grown to 2,674 applications as

of November 22, 2010. In comparison, Windows Marketplace for Mobile, Microsoft’s store for Windows

Mobile 6.x devices, has gathered only 1,350 applications to date since the store launched over a year

ago on October 6, 2009. The number of applications is displayed in the chart above by category. We

have grouped categories that feature similar content in order to provide a clear view of the differences

between the two stores.

Games and Tools are the categories that contain the largest proportion of applications in both stores. The

proportion of applications in these categories is smaller however, in the Windows Phone 7 Marketplace

than in the Windows Marketplace for Mobile. There are already notable differences in the distribution of

applications between categories such as News & Weather and Business/Finance, where Windows Phone

7 has 92% and 78% more applications than Windows Mobile 6.x, respectively.

Please note that the Communication category is not available in Windows Phone 7 Marketplace, and that the

Photo category is not available in Windows Marketplace for Mobile.

Proportion Of Applications By Category (United States)

Books & Reference

Business/Finance

Communication

Entertainment

Games

Health & Fitness/Sports/Lifestyle

Music & Video

Navigation/Maps & Search

News & Weather

Photo

Productivity

Social

Tools

Travel

0% 5% 10% 15% 20% 25% 30%

Windows Marketplace for MobileWindows Phone 7 Marketplace



Per the chart above, the most popular category on both stores is Games; the proportion of Games

among the 100 most popular applications is higher in Windows Phone 7 Marketplace (40%) than in

Windows Marketplace for Mobile (34%) though. This is especially interesting since the proportion of

Games available relative to the entire store, is larger in Windows Marketplace for Mobile than in Windows

Phone 7 Marketplace.

The second most popular category in Windows Phone 7 Marketplace is Entertainment: 12% of the most

popular applications from this category, compared with 7% in Windows Marketplace for Mobile.

The second most popular category in Windows Marketplace for Mobile is Tools (15% for Windows Mobile

6.x and 9% on Windows Phone 7). Categories like Books & Reference, Productivity and Communication

are all more popular on Windows Mobile 6.x devices than on Windows Phone 7 devices. These findings

mirror the way Microsoft positions Windows Phone 7 as a more consumer-oriented platform.

Please note that the Communication category is not available in Windows Phone 7 Marketplace. The Photo category

is not available in Windows Marketplace for Mobile.

Most Popular Categories (United States)

Books & Reference

Business/Finance

Communication

Entertainment

Games

Health & Fitness/Sports/Lifestyle

Music & Video

Navigation/Maps & Search

News & Weather

Photo

Productivity

Social

Tools

Travel

0% 10% 20% 30% 40%

Windows Marketplace for MobileWindows Phone 7 Marketplace



Another interesting shift from Windows Marketplace for Mobile to Windows Phone 7 Marketplace can be

seen in pricing. Compared to other stores, applications for Windows Mobile 6.x are the most expensive,

costing $6.27 on average. Applications in the new store for Windows Phone 7 are the cheapest of all

stores with an average price of $1.95. The most popular applications are most expensive in Windows

Marketplace for Mobile as well, averaging at $5.48, compared to Windows Phone 7’s average application

price of $2.54. The average price of the most popular applications in the other stores is $3.05.

Average Price Paid Applications (United States)

iPhone

$0

$1

$2

$3

$4

$5

$6

$7

Average Price Top 100 Paid ApplicationsAverage Price All Paid Applications



The low average price of paid applications in the Windows Phone 7 Marketplace is caused by the higher

proportion of applications priced below $2.00: 85% compared with 38% in Windows Marketplace for

Mobile. The higher price of applications in Windows Marketplace for Mobile is also influenced by the high

proportion of applications priced over $5.00 (33%). In the other stores, the proportion of applications

priced below $2.00 ranges between 57% and 71%, while only 9% of all applications cost over $5.00 in

these stores.

The prices of the most popular applications in Windows Phone 7 Marketplace are even more in line with

the other stores: 57% of the 100 most popular applications are priced below $2.00. For the other stores,

this is between 51% and 67%, except for Windows Marketplace for Mobile where only 37% of the 100

most popular applications is priced below $2.00.

Price Distribution Paid Applications - United States

0% 25% 50% 75% 100%

iPhone

$0.01 - $1.99 $2.00 - $4.99 $5.00 - $9.99 > $9.99



iPad

iPad

Highest ranked free applications Apple App Store for iPad (US, October 2010)

Rank Application Publisher Category

1 Nightstand Central for iPad Free Thomas Huntington Utilities

2 Cut the Rope HD Lite Chillingo Ltd Games

3 iBooks Apple Inc. Books

4 TED TED Conferences Education

5 NYTimes for iPad The New York Times Company News

6 ScoreCenter XL ESPN Sports

7 Calculator for the iPad+ Spencer Brown Utilities

8 The Weather Channel Max for iPad The Weather Channel Interactive Weather

9 Netflix Netflix, Inc. Entertainment

10 Victoria's Secret Victoria's Secret Entertainment

Highest ranked paid applications Apple App Store for iPad (US, October 2010)

Rank Application Publisher Category Price

1 Cut the Rope HD Chillingo Ltd Games $1,99

2 Pages Apple Inc. Productivity $9,99

3 Angry Birds HD Chillingo Ltd Games $4,99

4 Friendly for Facebook Oecoway Inc. Social Networking $0,99

5 Angry Birds Halloween HD Rovio Mobile Ltd. Games $1,99

6 Skee-Ball HD Freeverse, Inc. Games $2,99

7 Numbers Apple Inc. Productivity $9,99

8 GoodReader for iPad Good.iWare Ltd. Productivity $1,99

9 Keynote Apple Inc. Productivity $9,99

10 Star Walk for iPad - interactive astronomy guide

Vito Technology Inc. Education $4,99



iPhone

iPhone

Highest ranked free applications Apple App Store for iPhone (US, October 2010)


1 Cut the Rope Lite Chillingo Ltd Games

2 0.03 seconds Chien Ming Liang Games

3 Catapult Madness Armor Games Inc Games

4 Glow Backgrounds IN ONE Dream work Entertainment, Games

5 Rat On A Scooter XL Donut Games Games

6 Ringtone Maker Zentertain Ltd. Music

7 Trainyard Express Matt Rix Games

8 Tesla Toy PDJ Apps Entertainment

9 The Moron Test: Section 1 DistinctDev Entertainment, Games

10 Facebook Facebook Social Networking

Highest ranked paid applications Apple App Store for iPhone (US, October 2010)


1 Angry Birds Clickgamer.com Games $0,99

2 Cut the Rope Chillingo Ltd Games $0,99

3 Angry Birds Halloween Rovio Mobile Ltd. Games $0,99

4 Fruit Ninja Halfbrick Studios Games $0,99

5 Trainyard Matt Rix Games $2,99

6 Doodle Jump - BE WARNED: Insanely Addictive!

Lima Sky Games $0,99

7 Ringtone Maker Pro - Create free ringtones with your music!

Zentertain Ltd. Music $0,99

8 Family Feud™ Ludia Games $4,99

9 Bejeweled 2 + Blitz PopCap Games, Inc. Games $2,99

10 Cartoon Wars 2: Heroes BLUE GNC Games $0,99



Highest ranked free applications Google Android Market (US, October 2010)


1 Pandora Radio Pandora Multimedia

2 Google Maps Google Inc. Travel

3 Advanced Task Killer ReChild Productivity

4 Facebook for Android Facebook Social

5 T-Mobile My Account T-Mobile USA Tools

6 The Weather Channel The Weather Channel News & Weather

7 Barcode Scanner ZXing Team Shopping

8 Google Sky Map Google Inc. Reference

9 Talking Tom Cat Free Outfit7 Ltd. Entertainment

10 KakaoTalk kakao Communication

Highest ranked paid applications Google Android Market (US, October 2010)


1 Beautiful Widgets LevelUp Studio News & Weather $2,07

2 SwiftKey Keyboard TouchType Ltd. US Productivity $3,99

3 WeatherBug Elite WeatherBug Mobile News & Weather $1,99

4 Weather & Toggle Widget Android Apps News & Weather $1,99

5 DocumentsToGo Full Version Key DataViz, Inc. Productivity $14,99

6 MyBackup Pro Rerware, LLC Tools $4,99

7 SetCPU for Root Users MichaelHuang Tools $1,99

8 PicSay Pro - Photo Editor Shinycore Multimedia $4,16

9 Talking Tom Cat Outfit7 Ltd. Entertainment $1,10

10 ROM Manager (Premium) ClockworkMod Tools $4,99



Highest ranked free applications BlackBerry App World (Worldwide, October 2010)


1 BlackBerry Messenger Research In Motion Limited IM & Social Networking

2 Poynt Poynt Corporation Maps & Navigation

3 Pandora Pandora Media, Inc. Music & Audio

4 crunchSMS crunchSMS IM & Social Networking

5 Facebook Research In Motion Limited IM & Social Networking

6 FREE Sea Storm Animated Theme Mobstar Media Ltd Themes

7 Twitter Research In Motion Limited IM & Social Networking

8 ScoreMobile for BlackBerry Score Media Ventures Sports & Recreation

9 Windows Live Messenger Research In Motion Limited IM & Social Networking

10 PrivacyStar First Orion Productivity

Highest ranked paid applications BlackBerry App World (Worldwide, October 2010)


1 PhotoClub - Funny Make Machine With Photos

MMMOOO Photo & Video $6,99

2 One Touch Flashlight (Uses Camera Light)

The Jared Company Utilities $0,99

3 MemoryBooster - RAM Optimizer S4BB Limited Utilities $2,99

4 Azure - MMMOOO Masterpiece MMMOOO Themes $0,99

5 Color Woody V2 MMMOOO Themes $4,99

6 Juicy Girl Theme - On Sale! Motek Americas Inc. Themes $0,99

7 Ultra Today Plus - Display all today plus without hovering on

MMMOOO Productivity $4,99

8 BeBuzz - LED Colors and Audible Reminders

Bellshare GmbH Entertainment $5,99

9 Upgrade your homescreen to Sky2 LiveScreen

DreamTheme Themes $3,99

10 Scanner Radio Gordon Edwards Music & Audio $4,99



Highest ranked free applications Windows Marketplace for Mobile (US, October 2010)


1 Microsoft My Phone Microsoft Corporation Tools

2 AP Mobile The Associated Press News & Weather

3 Mobile Manager for Netflix Microsoft Corporation Entertainment

4 Meon Lite Manbolo Games

5 Skyfire Mobile Browser SKYFIRE LABS, INC. Tools

6 Facebook for Windows Mobile Microsoft Corporation Social Networks

7 Wallpapers Stylem Media Entertainment

8 WeatherBug WeatherBug News & Weather

9 Vegas Pool Sharks Lite RESETgame Games

10 Glympse Glympse Social Networks

Highest ranked paid applications Windows Marketplace for Mobile (US, October 2010)


1 Meon Manbolo Games $2,99

2 No Calls Trinket Software Communication $0,99

3 SPB Mobile Shell SPB Software Inc. Tools $29,99

4 Reboot Quantum Concepts Tools $0,99

5 TouchTwit Philipp Zschoche Social Networks $2,99

6 TreeSize Mobile JAM Software GmbH Tools $0,99

7 moTweets - Premiere Twitter App Panoramic Software Inc. Social Networks $3,99

8 Shazam Encore Shazam Entertainment Ltd Music & Video $4,99

9 WeatherBug Elite WeatherBug News & Weather $1,99

10 WunderRadio Jeyo Music & Video $9,99



Highest ranked free applications Windows Phone 7 Marketplace (US, November 2010)


1 YouTube Microsoft Corporation Music & Video

2 Xbox LIVE Extras Microsoft Game Studios Games

3 Facebook Microsoft Corporation Social

4 Adobe® Reader® Adobe Systems Inc. Productivity

5 Netflix Netflix, Inc. Entertainment

6 Shazam Shazam Entertainment Ltd Music & Video

7 Twitter Twitter, Inc. Social

8 Unite Microsoft Corporation Games

9 The Weather Channel The Weather Channel News & Weather

10 IMDb Movies, TV & Celebrities IMDb.com Entertainment

Highest ranked paid applications Windows Phone 7 Marketplace (US, November 2010)


1 Bejeweled™ LIVE PopCap Games Games $4,99

2 Need for Speed™ Undercover Electronic Arts Games $4,99

3 Flight Control Namco Bandai Games Games $2,99

4 The Harvest™ Microsoft Game Studios Games $6,99

5 Earthworm Jim HD Gameloft Games $4,99

6 de Blob ®™ THQ Inc. Games $2,99

7 Star Wars: Battle For Hoth THQ Inc. Games $4,99

8 Frogger® Konami Digital Entertainment Games $2,99

9 Tetris® Electronic Arts Games $4,99

10 Max & the Magic Marker Microsoft Game Studios Games $6,99



Highest ranked free applications Nokia Ovi Store (US, October 2010)


1 FingerPrint Scanner ThinkChange Entertainment

2 FindMe FindMe Utilities

3 SlideUnlock ThinkChange Utilities

4 Marble Maze Classic Hyperkani Games-Arcade

5 Screen Crack Prank Lunagames Entertainment

6 Skiller WallBall Skiller Games Games-Arcade

7 Nuke Defender Playbuff Games-Action

8 Horn Attack Lite IG FUN Entertainment

9 airPainter shpe11 Entertainment

10 Road to Hell 3D Jollybox Games-Sports

Highest ranked paid applications Nokia Ovi Store (US, October 2010)


1 FingerPrint-V2.8 ThinkChange Entertainment $2,99

2 nUnLock-V5.2 ThinkChange Utilities $2,99

3 Farm Frenzy HeroCraft Games-Arcade $2,99

4 ThreadSMS standard 1.96 EHandySoft Utilities $6,99

5 Sudoku Plus Webonise Lab Games-Puzzle $1,99

6 Mobi Screen Protectors! JIN-INC Utilities $0,99

7 Fishing: Off the Hook DigitalChocolate Games-Arcade $4,99

8 The Red Pro MMMOOO Themes $1,99

9 Orbit Light mobivention Themes $1,99

10 The Sims 3 World Adventures Electronic Arts Games-Adventure $2,99



Highest ranked free applications Palm App Catalog (US, October 2010)


1 Facebook Palm, Inc. Social Networking

2 pRingtones Crystal Development Music

3 TuneIn by RadioTime RadioTime Inc Music

4 Pandora Radio Pandora Music

5 Rednecks Vs. Aliens (Pre & Pixi) Tower Defense Mashups Ltd. Games

6 SuperJump (Pre & Pixi) Thomas Schoeps Games

7 Fantastic Wallpaper Appwill Inc. Entertainment

8 Putki(Insanely addictive 3D tunnel game)

Alphapolygon Games

9 Bubbles! free bytesequencing.com Games

10 Ground Effect Massive Hadron Games

Highest ranked paid applications Palm App Catalog (US, Otober 2010)


1 Tweed Pivotal Labs Social Networking $2,99

2 Angry Birds Rovio Games $1,99

3 YouView Visual Voicemail Client Syntactix LLC Productivity & Utilities $3,99

4 Notes Inglorious Apps Productivity & Utilities $4,99

5 MyQ For Netflix (33% Sale) nexapps.net Entertainment $3,00

6 NewsRoom Trileet, Inc. News, Productivity & Utilities $4,99

7 Preware Homebrew Documentation Rod Whitby, WebOS Internals Productivity & Utilities $0,99

8 Sports Live! More Solutions, LLC Sports $7,99

9 Reboxed SemicolonApps Entertainment $1,99

10 Bad Kitty SuperInhuman Industries Social Networking $1,99



DISTIMO CUSTOM REPORTS

CONTACT US

ABOUT DISTIMO

Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile

application store analytics that are relevant to your company. Custom reports are currently available for

any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google

Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional

application stores will be available in the coming months. To get a better idea of the type of data and

metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.

For sales enquiries, please contact Remco van den Elzen, VP Business Development at

[email protected] or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at

[email protected] or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).

Distimo is an innovative app store analytics company built to solve the challenges created by a widely

fragmented app store marketplace filled with equally fragmented information and statistics. Distimo

Report provides in-depth reports for companies interested in the mobile application ecosystem providing

valuable insight into important trends happening within application stores. Distimo Monitor offers mobile

developers a free analytics tool to monitor their own and competitive applications across all app stores,

without any adjustment needed to their application’s code.

Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is

available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build

upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.

http://www.distimo.com/report



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distimo report november 2010

Documents

important

equally fragmented

free analytics

palm app catalog

blackberry

nokia ovi

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store launched