enterpreneurship in agro business hsa
Post on 27-Jul-2015
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Enterpreneurship in Agro-businessEnterpreneurship in Agro-business
A strategic Opportunity for Greek Economy
Agriculture: A Dynamic Global EngineAgriculture: A Dynamic Global Engine
Leaving off the land Leaving off the land
Agriculture will become again the basic natural resource, since oil has risks and as it comes to an end it will become more and more expensive. Also, due to climate
change, globally, people will have to move back to the roots.
In that context, until 2050, 9 billion of people all around the world will need to be fed and farmland as well as other resources – water, biodiveristy etc – are
extremely limited. This becomes more interesting since in most of emerging markets (China, India, Mexico etc) people want to buy Packaged food.
Agriculture: A Strategic Choice for GREECEAgriculture: A Strategic Choice for GREECEIn that context, our country, GREECE is blessed with the opportunity to become a
global player in one of the most dynamic fields:1.The Micro-climate is considered one of the best in the world, with an unexploited potential2.The country has a strategic geographical position,in between 3 continents and at the heart of Eurasia3.Greek food (called also Mediterranean nutrition) is accepted as top-tier and is well-known globallyStill, all these years, we did not exploit this opportunity basically due to the wrong
business and economic model that was applied:
Now there is a DEBATE to come back to the primary sector.
Still, if we use the same model, we will again lose our Goal.
SO WHAT??
The launch of a New Growth modelThe launch of a New Growth modelBearing in mind that the OLD TOOLS cannot guarantee success and even if they did they would not guarantee long-lasting and sustainable global Excellence, we
shall introduce an INNOVATIVE ECO-SYSTEM, under a new concept: BIO-ECONOMY
BioBio-Economy & Entrepreneurship-Economy & EntrepreneurshipThe launch of the new Growth model under the umbrella of BIO-ECONOMY will mean a change in the primary, secondary and tertiary economy, in a long-term
sustainable paradigm:
New Techniques in
farming = knowledge,
tools etc
New usage of materials =
new suppliers of materials
New Sales channels and
definitely higher yields
New operational tools and needs for Industry and
processing
New materials usage – R&D for
packaging etc
New bi-products R&D like cosmetics,
pharma etc
New final products like
biomass or bio-fuel
New marketing and new global
USPs
New needs for transporation –
cost management
New need for knowledge, i.e.
University, consulting etc
New clusters that will need to evolve to
share knowledge
New banking and financing needs for expansion
…etc. So INCREMENTAL CREATION of thousands of new, well-paid, high value-added and expertise jobs from specialized new companies, parts of a new DIFFERENTIATED model
New leverage to Tourism as a new
differentiated point =
gastronomy
The Change to…The Change to…Bearing in mind that the OLD TOOLS have been part of the «culture» in the
primary sector, that means 700.000 producers and another 17.000 F&B SMEs.IT IS TRUE that the change to the new paradigm will be difficult and painful.
Access to KNOWLEDGE
Access to KNOWLEDGE
Access to MARKETSAccess to MARKETS
Thank You!!Thank You!!
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