event marketing masterclass

1

Event Marketing Masterclass

Katie McPhee | @britelondon | December 2014

On the agenda today:

The theory:

• What is Eventbrite?

• Setting up your event (for success)

• Tools to promote and spread the word

• Using data to sell tickets

And in practice:

• Four final tips to boost your event marketing

What is Eventbrite?

Create, promote

and sell tickets for

any event

imaginable

…And a place of event discovery

concerts

class reunion

festival

block party hiking politics turkey trot

dance

training

wine tasting theater volunteering marathon

poetry live music arts & crafts fashion

fun run race fundraiser hiking

comedy

car rally networking summits parades

expeditions dating tea party design

As an event organiser, how can Eventbrite

help me?

• Makes your job a lot easier!

• Increase awareness of event

• Collect data for attendees

• Collect payment in advance

• Send invitations

• Seamless communication with attendees

• 24/7 customer support

Ticket Types

Event Privacy

Create a customised event page

Collect Attendee Information

Ask Custom Questions

Event Dashboard

Promo Codes

Send Email Invitations

Social integrations

Promotional Chart

Tracking Links

Managing Waitlists~> A good problem to have!

Email updates to attendees

Entry ManagerCheck-in guests using an

iPhone, Android or iPad

Event Reports

Social Stream

Survey Monkey

4In practice: 4 Event Marketing Tips

1. Modernise email marketing

2. Maximise event content

3. Build a community of event

partners

5. Create a consistent and

unmistakable brand

1. Modernise email marketing

1. Modernise email marketing

1. Always have a call to action

2. Know your audience and

segment accordingly

3. Offer value - be it a giveaway,

an offer, or important news

4. Be strategic and set goals

5. Include images

1. Modernise email marketing

2. Maximise event content

2. Maximise event content

Brite Space recap: https://www.youtube.com/watch?v=sHFWeHIkVLs

3. Build a community of

event partners

Managing your festival brand

4. Create a consistent

and unmistakeable brand

4. Create a consistent and unmistakeable brand

Thanks for listening!

Katie McPhee @britelondon