krds india post podium / may 2014: travel & hospitality

www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

May 1st to May 31st 2014

Travel & Hospitality Brands Considered

Fans: 9,23,355

Fans: 9,57,000

Fans: 9,77,370

Fans: 10,39,443

Fans: 6,77,871

Fans: 3,51,988

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibility

Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on travel & hospitality pages in India using the KRDS Engagement Score.

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

8.85

KRDS Engagement Score

8.49

KRDS Engagement Score

4.8

KRDS Engagement Score

0.78

KRDS Engagement Score

0.77

KRDS Engagement Score

Top 5 Promotional PostsContent to publicize product promotions and discounts

19.82

KRDS Engagement Score

11.97

KRDS Engagement Score

2.35

KRDS Engagement Score

1.08

KRDS Engagement Score

0.26

KRDS Engagement Score

Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

6.06

KRDS Engagement Score

1.28

KRDS Engagement Score

0.54

KRDS Engagement Score

0.43

KRDS Engagement Score

0.21

KRDS Engagement Score

Madhu Sudan

Account Manager

KRDS - India

madhusudan.v@krds.com

+918861822228

madhusudan.v.krds

THANK YOU