krds singapore post podium / june 2014: fast foods

Post Podium Fast foods

June 2014 Singapore

Brands Considered

Fans: 272, 014 Fans: 225, 113 Fans: 211, 241 Fans: 252, 109 Fans: 141,537

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions: •  Fans like posts most frequently •  Fans share posts less frequently •  Fans comment on posts rarely

We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

Introduction

We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.

Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information

55.0

KRDS Engagement Score

34.5

KRDS Engagement Score

1.9

KRDS Engagement Score

1.8

KRDS Engagement Score

1.5

KRDS Engagement Score

Top 5 Promotional Posts Content to publicize product promotions and discounts

36.9

KRDS Engagement Score

26.8

KRDS Engagement Score

22.4

KRDS Engagement Score

20.7

KRDS Engagement Score

18.0

KRDS Engagement Score

Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand

46.0

KRDS Engagement Score

5.4

KRDS Engagement Score

4.7

KRDS Engagement Score

3.7

KRDS Engagement Score

3.4

KRDS Engagement Score

Preetham Venkky Business Head – Asia Digital Strategist preetham.venkky@krds.com +65 8354 3326

www.krds.sg

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