linkedin webcast: optimising your candidate experience

Optimising Your CandidateJourney

Everyone on the line is muted

Please type questions into the chat box to the right of the screen addressed to All Panelists

Use #nextgenrecruiter to share learnings from today’s webinar

The presentation and recording will be sent via email after the webinar

Housekeeping notes:

Abhishek DeIndia Executive Search Lead

Wendy HerdmanCustomer Success Manager

Speakers

Today’s Agenda

#hiretowin

1

Identify the stages within a candidate journey

(4 stages)

2

Mapping candidate journey

3

Best-practice recruitment tactics at

each stage (with examples)

4

Preview of LinkedIn Recruiter

The stages within a candidate journey

2

Identify the stages within a candidate journey

1

Mapping the journey

3

Best practice recruitment tactics at each stage

4

Preview of Next Gen Recruiter

The power has shifted to the candidate

“Why do you

CompanyFirst CandidateFirst

“Why do you want to work for me?”

“Let me help you understand us”

What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.

.

What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting

Exploring channels to find and learn about opportunities and general information.

What is a Candidate Journey?The experiences that job seekers and candidates go through throughout their job hunting.

• Exploring channels to find and learn about opportunities and general information.

• Candidate interest is peaked and prompts them to conduct further research specifically about your company and opportunities.

What is a Candidate Journey?The experiences that job seekers and candidates go through throughout their job hunting.

• Exploring channels to find and learn about opportunities and general information.

• Candidate interest is peaked and prompts them to conduct further research specifically about your company and opportunities.

• Your recruitment marketing efforts have been successful and the candidate has made the decision to apply to your job.

What is a Candidate Journey?The experiences that job seekers and candidates go through throughout their job hunting.

• Exploring channels to find and learn about opportunities and general information.

• Candidate interest is peaked and prompts them to conduct further research specifically about your company and opportunities.

• Your recruitment marketing efforts have been successful and the candidate has made the decision to apply to your job.

• Finally, the candidate has accepted the offer and has been hired. New hires may feel self-doubt, anxiety, and may experience information overload during first few months of employment.

Mapping the Candidate Journey

1

Identify the stages within a candidate journey

2

Mapping the journey

3

Best practice recruitment tactics at each stage

4

Preview of Next Gen Recruiter

Mapping Your Candidate Journey Candidate Journey Map

Emotional level

Candidate Insights & Pain PointsCandidate Journey Map

Emotional level

Candidate Insights & Pain PointsCandidate Journey Map

Emotional level

Candidate Insights & Pain PointsCandidate Journey Map

Emotional level

Candidate Insights & Pain PointsCandidate Journey Map

Emotional level

Candidate Insights & Pain PointsCandidate Journey Map

Emotional level

Candidate Insights & Pain PointsCandidate Journey Map

Emotional level

Best-practice recruiting tactics at each stage

1

Identify the stages within a candidate journey

3

Mapping the journey

2Best practice recruitment

tactics at each stage

4

Next Gen Demo

Candidate Journey - DiscoveryThe experiences that job seekers and candidates go through throughout their job hunting.

LinkedIn Ecosystem• Company Page• Employee Networks • Work With Us

Other Social Media Platforms• Glassdoor• Facebook

Content • Elevate

Candidate Journey - DiscoveryThe experiences that job seekers and candidates go through throughout their job hunting.

Candidate Journey – AttractionThe experiences that job seekers and candidates go through throughout their job hunting.

LinkedIn Ecosystem • Job Slots/Posts • Career Page • InMail• Sponsored Content – New or

existing employees

Content Leverage employees long form post

Candidate Journey – Attraction The experiences that job seekers and candidates go through throughout their job hunting.

Candidate Journey – Application The experiences that job seekers and candidates go through throughout their job hunting.

Channels• Job applications through

LinkedIn• Job applications through

Applicant Tracking System (ATS)

• InMail• Referrals

Candidate Journey – Application The experiences that job seekers and candidates go through throughout their job hunting.

Candidate Journey – Hired

Channels• Referrals• Lynda.com• Sponsored Content – New or

existing employees

Candidate Journey: LinkedIn RecruiterPreview

New smart suggestions help you intelligently refine your search to uncover hidden talent

Smart suggestions tap into LinkedIn’s unique data and insights to surface relevant and trending terms you may have missed.

Spotlights show you where to focus your energy, by quickly prioritising warm leads

Spotlights let you easily filter results for candidates who are more likely to engage

A closer look at Spotlights

Engaged with your Talent Brand

People who have public activity on your Talent Brand: sharing, liking, or commenting on company updates, job posts, or Sponsored Updates, or following your company page

Have recruiting activity People who have had some action taken on them by recruiters at your company using LinkedIn Recruiter

Past applicants People who have applied to your company before via LinkedIn Job Posts and Job Slots.

Company connections People who are 1st degree connections of employees at your company.

Competitors’ talent pools People from the top 10 companies and schools that companies similar to your’s tend to source from

Haven’t changed roles in a few years People who have been in their current role for 1-5 years

Key Takeways

1. Be Candidate First: Recruiting is a candidate journey and each stage is important.  2. Think about your own company's candidate journey, and map your recruitment marketing ideas to each stage *as a follow up we'll send you an e-book with some helpful suggestions on how to go about this 3. Start your LinkedIn Talent Solutions journey. Request a demo of the next generation of LinkedIn Recruiter through link in chat box.

Q & A

Let’s Connect

Request a demo of LinkedIn Recruiter through link in chat box. Abhishek De

India Executive Search Lead

Wendy HerdmanCustomer Success Manager